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Maserati “Vogue-Maserati” 2021

Maserati “Vogue-Maserati” (2021) is a Maserati commercial directed by Alice Fassi for Vogue Italia, produced by C41. It won 2 awards, including Epica 2021 Bronze Luxury & Premium Brands and Ciclope 2021 Bronze Production Styling & Costume Design.

A group of models and dancers perform synchronized, avant-garde movements in a brightly lit, futuristic car manufacturing plant, showcasing the Maserati MC20 as a symbol of modern luxury and innovation.

Video: C41 on Vimeo

Shot by shot

  1. Maserati “Vogue-Maserati”, shot 1© Maserati0:00
  2. A group of models with avant-garde makeup and neutral clothing pose and move in a factory setting.© Maserati0:13
  3. A group of dancers in leotards perform ballet moves in a car manufacturing plant, surrounded by car frames and machinery.© Maserati0:22
  4. Two women in futuristic bodysuits and a beige coat dance in a factory with a car chassis in the background.© Maserati0:28
  5. A group of models in various light-colored outfits pose and move in a futuristic car manufacturing plant.© Maserati0:32
  6. A group of dancers in light-colored, flowing costumes perform a synchronized, fluid movement in a brightly lit, modern car factory.© Maserati0:38
  7. A group of models in futuristic outfits pose in a modern factory setting, leaning on each other in a line.© Maserati0:45
  8. A group of dancers in skin-tight, light-colored outfits move chaotically in a brightly lit, industrial-looking space, with one dancer carrying another over their shoulder.© Maserati0:59
  9. Several people are seen upside down, suspended from the ceiling of a factory, wearing various outfits, as if in a fashion show.© Maserati1:09
  10. A group of six dancers in futuristic, light-colored outfits perform synchronized movements under a lit archway in a car manufacturing plant.© Maserati1:11
  11. A group of dancers in neutral-toned outfits perform synchronized movements in a brightly lit, futuristic car manufacturing plant, with a white Maserati MC20 visible in the background.© Maserati1:30
  12. A young person with blue eyeliner and wet hair looks intensely at the camera while moving their arm in a white, minimalist setting.© Maserati1:49

Stills © Maserati. Made by Vogue Italia, C41 and Alice Fassi.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Fashion models and dancers in a car factory, highlighting Maserati's blend of art and engineering.

fashion showsynchronized dancefuturistic settingindustrial chicproduct as centerpiecehuman sculpture

The cut

Length
119 s
Shots
45
Average shot
2.6 s

What creatives use Maserati “Vogue-Maserati” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Maserati “Vogue-Maserati”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Maserati “Vogue-Maserati”, 0:00© MaseratiA group of models with avant-garde makeup and neutral clothing pose and move in a factory setting.© MaseratiA group of dancers in leotards perform ballet moves in a car manufacturing plant, surrounded by car frames and machinery.© MaseratiTwo women in futuristic bodysuits and a beige coat dance in a factory with a car chassis in the background.© Maserati
    Frames from Maserati “Vogue-Maserati”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Maserati “Vogue-Maserati” in order, with its length, framing and what happens in it.

    Maserati “Vogue-Maserati”, 0:00© MaseratiA group of models with avant-garde makeup and neutral clothing pose and move in a factory setting.© MaseratiA group of dancers in leotards perform ballet moves in a car manufacturing plant, surrounded by car frames and machinery.© MaseratiTwo women in futuristic bodysuits and a beige coat dance in a factory with a car chassis in the background.© MaseratiA group of models in various light-colored outfits pose and move in a futuristic car manufacturing plant.© MaseratiA group of dancers in light-colored, flowing costumes perform a synchronized, fluid movement in a brightly lit, modern car factory.© Maserati
    Length: 119 s · Shots: 45 · Average shot: 2.6 s

  3. 03Ad ideas: every spot built on a fashion show

    Before you present an idea, you need to know who has done it, and how.

    Maserati “Vogue-Maserati” is built on a fashion show. Search the library by idea to see every spot that uses it.

    Squarespace “John Malkovich x Squarespace. Make Your Next Move”© SquarespaceVarejo “Misturados”© VarejoH&M “The Secret Life Of Flowers”© H&MOxfam “75 Years of Style”© Oxfam
    Squarespace · Varejo · H&M · Oxfam

More commercials by Alice Fassi

  • KFC Italy "Krispy Kebab" (2026) commercial still© KFC ItalyKFC Italy “Krispy Kebab” 2026Dir. Alice Fassi · DUDE Milano
  • FISCOZEN "VAT’s the Matter" (2025) commercial still© FISCOZENFISCOZEN “VAT’s the Matter” 2025Dir. Alice Fassi · DUDE

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Kenzo "Kenzo World" (2016) commercial still© KenzoKenzo “Kenzo World” 2016Dir. Spike JonzeEpica Grand Prix 2016
  • River Island "Lou Dalton" (2016) commercial still© River IslandRiver Island “Lou Dalton” 2016Dir. Fred RowsonCiclope Grand Prix 2016
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013

Questions

Who directed the Maserati “Vogue-Maserati” commercial?

Alice Fassi directed it, produced by C41, for the agency Vogue Italia.

Which agency made Maserati “Vogue-Maserati”?

Vogue Italia created it for Maserati (2021).

What awards did Maserati “Vogue-Maserati” win?

2 awards, including Epica 2021 Bronze Luxury & Premium Brands and Ciclope 2021 Bronze Production Styling & Costume Design.

Sources for the credits and awards

winners.epica-awards.comawards.ciclopefestival.com