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M&S “Fairy & Duckie” 2023

M&S “Fairy & Duckie” (2023) is a M&S commercial directed by Dom & Nic, produced by Outsider. It won 2 awards, including British Arrows 2023 Craft Bronze — Animation: Cgi and Creative Circle 2023 Bronze ANIMATION - Best Digital 3D Animation - CG in live action plates (single).

A Christmas fairy searches for a friend among tree ornaments, finding a duck toy who is then chased by a dog, leading them to discover festive M&S food and drinks.

Video: M&S on YouTube

Shot by shot

  1. A CGI Christmas fairy, wearing a green and red dress, flies around a decorated Christmas tree in a cozy living room.© M&S0:06
  2. A small, green-clad fairy ornament with wings swings on a Christmas tree, looking at a nutcracker ornament, surrounded by warm lights.© M&S0:08
  3. A close-up shot of a fairy Christmas ornament hanging on a Christmas tree, with blurred lights in the background.© M&S0:13
  4. A green duck puppet with shaggy hair magically appears in a yellow dog bed, looking around curiously in a dimly lit room.© M&S0:16
  5. A small, green-hatted fairy ornament with a red top and green skirt hangs on a Christmas tree, holding a star-tipped wand.© M&S0:25
  6. A stop-motion animated duck with a mop-like head and green body runs towards the camera in a festive living room with a Christmas tree.© M&S0:33
  7. A green duck-like puppet with blonde hair falls onto a kitchen counter, losing a piece of fluff, while a small fairy puppet floats nearby.© M&S0:39
  8. A stop-motion animated duck-like creature with shaggy hair and a fairy with green attire stand on a wooden table, looking at each other.© M&S0:45
  9. A handmade, green and beige duck puppet with yarn hair and a button eye looks around, surrounded by golden sparkles on a dark background.© M&S0:56
  10. A close-up shot of several mini steak crostinis with caramelized onions and a creamy topping, garnished with fresh herbs, on a dark surface.© M&S0:59
  11. A green duck puppet with a button eye and blonde yarn hair looks around, surrounded by golden sparkles on a dark background.© M&S1:10
  12. Two M&S gin bottles with decorative labels stand on a dark surface, flanked by a flying duck puppet and a fairy puppet, against a black background with sparkling lights.© M&S1:14

Stills © M&S. Made by Outsider and Dom & Nic.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A magical Christmas fairy and a duck toy discover M&S Christmas food.

Tagline: “This is not just food, this is M&S Christmas food.”

magical realismtalking toysanimal sidekickholiday cheerfood pornunexpected friendship

The cut

Length
90 s
Shots
36
Average shot
2.5 s
Format
mixed

What creatives use M&S “Fairy & Duckie” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of M&S “Fairy & Duckie”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A CGI Christmas fairy, wearing a green and red dress, flies around a decorated Christmas tree in a cozy living room.© M&SA small, green-clad fairy ornament with wings swings on a Christmas tree, looking at a nutcracker ornament, surrounded by warm lights.© M&SA close-up shot of a fairy Christmas ornament hanging on a Christmas tree, with blurred lights in the background.© M&SA green duck puppet with shaggy hair magically appears in a yellow dog bed, looking around curiously in a dimly lit room.© M&S
    Frames from M&S “Fairy & Duckie”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of M&S “Fairy & Duckie” in order, with its length, framing and what happens in it.

    A CGI Christmas fairy, wearing a green and red dress, flies around a decorated Christmas tree in a cozy living room.© M&SA small, green-clad fairy ornament with wings swings on a Christmas tree, looking at a nutcracker ornament, surrounded by warm lights.© M&SA close-up shot of a fairy Christmas ornament hanging on a Christmas tree, with blurred lights in the background.© M&SA green duck puppet with shaggy hair magically appears in a yellow dog bed, looking around curiously in a dimly lit room.© M&SA small, green-hatted fairy ornament with a red top and green skirt hangs on a Christmas tree, holding a star-tipped wand.© M&SA stop-motion animated duck with a mop-like head and green body runs towards the camera in a festive living room with a Christmas tree.© M&S
    Length: 90 s · Shots: 36 · Average shot: 2.5 s · Format: mixed

  3. 03Ad ideas: every spot built on a magical realism

    Before you present an idea, you need to know who has done it, and how.

    M&S “Fairy & Duckie” is built on a magical realism. Search the library by idea to see every spot that uses it.

    Squarespace “A Tale as Old as Websites”© SquarespaceBurbery “Burberry "Open Spaces”© BurberyPocari Sweat “Find Your Own Way”© Pocari SweatBurberry “Festive”© Burberry
    Squarespace · Burbery · Pocari Sweat · Burberry

More commercials by Dom & Nic

  • first direct "Little Frill" (2014) commercial still© first directfirst direct “Little Frill” 2014Dir. Dom & Nic · JWTBritish Arrows Gold 2014
  • Shelter "World Of Our Own" (2025) commercial still© ShelterShelter “World Of Our Own” 2025Dir. Dom & Nic · Don't PanicBritish Arrows Bronze 2025
  • AUDI QUATTRO "Grip" (2009) commercial still© AUDI QUATTROAUDI QUATTRO “Grip” 2009Dir. Dom & NicBritish Arrows Bronze 2009
  • The Prince's Trust "Footsteps" (2007) commercial still© The Prince's TrustThe Prince's Trust “Footsteps” 2007Dir. Dom & Nic · Clemmow Hornby IngeBritish Arrows Bronze 2007
  • Levi Strauss "Undressed" (2001) commercial still© Levi StraussLevi Strauss “Undressed” 2001Dir. Dom & Nic · Bartle Bogle HegartyBritish Arrows Bronze 2001
  • Greater Anglia "Drop The Robot" (2026) commercial still© Greater AngliaGreater Anglia “Drop The Robot” 2026Dir. Dom & Nic · Pablo

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023
  • Voiz "The Innocent Eyes" (2023) commercial still© VoizVoiz “The Innocent Eyes” 2023Dir. Wuthisak Anarnkaporn · Ogilvy Group ThailandLondon International Awards Grand Prix 2022

Questions

Who directed the M&S “Fairy & Duckie” commercial?

Dom & Nic directed it, produced by Outsider.

What awards did M&S “Fairy & Duckie” win?

2 awards, including British Arrows 2023 Craft Bronze — Animation: Cgi and Creative Circle 2023 Bronze ANIMATION - Best Digital 3D Animation - CG in live action plates (single).

What is the tagline of M&S “Fairy & Duckie”?

“This is not just food, this is M&S Christmas food.”

Sources for the credits and awards

britisharrows.comweb.archive.org