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Lurpak “Cook's Range” 2014

Lurpak “Cook's Range” (2014) is a Lurpak commercial directed by Dougal Wilson for Wieden+Kennedy, produced by Blink. It won 8 awards, including Cannes Lions 2014 Film Craft Gold and Creative Circle 2015 Gold FILM CRAFT - Best Direction - Single.

A dramatic and inspiring ad that encourages home cooks to embrace culinary adventure with Lurpak Cook's Range products.

Video: Lurpak Arabia on YouTube

Shot by shot

  1. A bright light shines over a dark, textured surface, resembling a stylized sunrise or a glowing horizon.© Lurpak0:01
  2. A close-up shot of a metal whisk and a cheese grater, with a bright light source in the background.© Lurpak0:02
  3. A macro shot of a vibrant green Romanesco broccoli with intricate fractal patterns, illuminated by a soft light from above.© Lurpak0:03
  4. A person in a polka-dot apron stands behind a counter with piles of flour, as an egg drops and cracks open.© Lurpak0:06
  5. A close-up shot shows a person's finger pressing and turning a black knob with a white star on a silver kitchen appliance.© Lurpak0:09
  6. A carrot is dropped into a swirling vortex of water, creating splashes and bubbles in a dark, mysterious setting.© Lurpak0:14
  7. A woman with brown hair and a green shirt looks surprised as she holds a silver spray bottle of Lurpak Cook's Range Cooking Mist inside a refrigerator.© Lurpak0:15
  8. A man's hand holds a bottle of Lurpak Cook's Range cooking liquid, squeezing it into a pan on a stovetop in a kitchen.© Lurpak0:17
  9. A close-up shot shows a white liquid being poured from a metal container into a sizzling pan, creating bubbles and foam.© Lurpak0:18
  10. A woman looks on in surprise as batter explodes from a red stand mixer in a kitchen.© Lurpak0:20
  11. An overhead shot shows an electric mixer beating butter and sugar in a glass bowl, with eggs and a Lurpak butter tub nearby.© Lurpak0:21
  12. A freshly baked tarte tatin with steam rising is placed on a wooden table, with a person's arm partially visible on the right.© Lurpak0:26

Stills © Lurpak. Made by Wieden+Kennedy, Blink and Dougal Wilson.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Epic cooking journey, transforming everyday ingredients into extraordinary meals.

Tagline: “Cooks, venture forth with new Lurpak Cook's Range.”

hero's journeytransformation sequenceslow motion food porndramatic voiceoverculinary adventure

The cut

Length
30 s
Shots
33
Average shot
0.9 s

What creatives use Lurpak “Cook's Range” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Lurpak “Cook's Range”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A bright light shines over a dark, textured surface, resembling a stylized sunrise or a glowing horizon.© LurpakA close-up shot of a metal whisk and a cheese grater, with a bright light source in the background.© LurpakA macro shot of a vibrant green Romanesco broccoli with intricate fractal patterns, illuminated by a soft light from above.© LurpakA person in a polka-dot apron stands behind a counter with piles of flour, as an egg drops and cracks open.© Lurpak
    Frames from Lurpak “Cook's Range”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Lurpak “Cook's Range” in order, with its length, framing and what happens in it.

    A bright light shines over a dark, textured surface, resembling a stylized sunrise or a glowing horizon.© LurpakA close-up shot of a metal whisk and a cheese grater, with a bright light source in the background.© LurpakA macro shot of a vibrant green Romanesco broccoli with intricate fractal patterns, illuminated by a soft light from above.© LurpakA person in a polka-dot apron stands behind a counter with piles of flour, as an egg drops and cracks open.© LurpakA close-up shot shows a person's finger pressing and turning a black knob with a white star on a silver kitchen appliance.© LurpakA carrot is dropped into a swirling vortex of water, creating splashes and bubbles in a dark, mysterious setting.© Lurpak
    Length: 30 s · Shots: 33 · Average shot: 0.9 s

  3. 03Ad ideas: every spot built on a hero's journey

    Before you present an idea, you need to know who has done it, and how.

    Lurpak “Cook's Range” is built on a hero's journey. Search the library by idea to see every spot that uses it.

    Aldi “Kevin the Carrot”© AldiChannel 4 “Meet the Superhumans”© Channel 4Philips Cinema TV “The Gift”© Philips Cinema TVEvian “Waterboy”© Evian
    Aldi · Channel 4 · Philips Cinema TV · Evian

More commercials by Dougal Wilson

  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • John Lewis "Monty's Christmas" (2015) commercial still© John LewisJohn Lewis “Monty's Christmas” 2015Dir. Dougal Wilson · adam&eve\TBWACannes Lions Grand Prix 2015
  • Channel 4 "Educating Yorkshire - School's Back" (2026) commercial still© Channel 4Channel 4 “Educating Yorkshire - School's Back” 2026Dir. Dougal Wilson · 4creativeCreative Circle Gold 2026
  • AT&T "Train" (2019) commercial still© AT&TAT&T “Train” 2019Dir. Dougal Wilson · BBDOKinsale Sharks Gold 2019
  • Apple "Unlock" (2019) commercial still© AppleApple “Unlock” 2019Dir. Dougal Wilson · AppleCiclope Gold 2018
  • adam&eve\TBWA/John Lewis & Parters, Waitrose & Partners "Bohemian Rhapsody" (2018) commercial still© adam&eve\TBWA/John Lewis & Parters, Waitrose & Partnersadam&eve\TBWA/John Lewis & Parters, Waitrose & Partners “Bohemian Rhapsody” 2018Dir. Dougal WilsonEpica Gold 2018

More from Wieden+Kennedy

  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Nike "You Can't Stop Us" (2020) commercial still© NikeNike “You Can't Stop Us” 2020Dir. Oscar Hudson · Wieden+KennedyCannes Lions Grand Prix 2021
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • Southern Comfort "Whatever's Comfortable: Beach" (2013) commercial still© Southern ComfortSouthern Comfort “Whatever's Comfortable: Beach” 2013Dir. Tim Godsall · Wieden+KennedyLondon International Awards Grand Prix 2013

Award-winning fmcg commercials

  • Finish "Water Index" (2022) commercial still© FinishFinish “Water Index” 2022Dir. Tarık BayarEffie Awards Grand Prix 2022
  • Pedigree "Hard Man to Impress" (2017) commercial still© PedigreePedigree “Hard Man to Impress” 2017Dir. Adam Gunser · ColensoBBDO, New ZealandSpikes Asia Grand Prix 2017
  • Purina Dog Chow "Every Day" (1996) commercial still© Purina Dog ChowPurina Dog Chow “Every Day” 1996Fallon McElligottEffie Awards Grand Prix 1996
  • Heinz "Mustard x Mustard" (2026) commercial still© HeinzHeinz “Mustard x Mustard” 2026The KitchenEffie Awards Gold 2026
  • Ajinomoto "How Ajinomoto Changed America’s Minds about MSG" (2026) commercial still© AjinomotoAjinomoto “How Ajinomoto Changed America’s Minds about MSG” 2026EdelmanEffie Awards Gold 2026
  • IAMS "Waylon" (2025) commercial still© IAMSIAMS “Waylon” 2025adam&eve\TBWAANDY Awards Gold 2025

Questions

Who directed the Lurpak “Cook's Range” commercial?

Dougal Wilson directed it, produced by Blink, for the agency Wieden+Kennedy.

Which agency made Lurpak “Cook's Range”?

Wieden+Kennedy created it for Lurpak (2014).

What awards did Lurpak “Cook's Range” win?

8 awards, including Cannes Lions 2014 Film Craft Gold, Cannes Lions 2014 Film Craft Gold (Cinematography), Cannes Lions 2014 Film Craft Gold (Direction) and Creative Circle 2015 Gold FILM CRAFT - Best Direction - Single.

What is the tagline of Lurpak “Cook's Range”?

“Cooks, venture forth with new Lurpak Cook's Range.”

Sources for the credits and awards

The WorkThe WorkThe Workweb.archive.org