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Lofoten “Hold i torsken” 2013

Lofoten “Hold i torsken” (2013) is a Lofoten commercial directed by Kristoffer Carlin for TRY/ Apt Advertisin Agency, produced by Pravda. It won one award: Epica 2013 Silver Food.

A doctor claims that holding Lofoten cod can alleviate pain, leading a soccer player to use a fish as a pain reliever after an injury.

Video: Lofoten on YouTube

Shot by shot

  1. A fishing boat with two people on board navigates choppy waters with snow-capped mountains in the background on a cloudy day.© Lofoten0:00
  2. A fisherman in a blue jacket and orange overalls pulls a fish out of the rough sea onto a red and white boat.© Lofoten0:01
  3. A fish is being gutted on a red surface, with a hand holding its head, in a close-up shot.© Lofoten0:02
  4. An older male doctor with a white mustache and glasses sits at a cluttered desk in his office, speaking directly to the camera.© Lofoten0:05
  5. A group of adults play soccer on a green field with mountains in the background, and one player falls to the ground in pain.© Lofoten0:08
  6. A male soccer player in a neon green vest lies on the ground in pain, clutching his knee, while other players' legs are visible around him on a sunny day.© Lofoten0:13
  7. A male soccer player in a green jersey is hunched over, looking down, on a sunny outdoor field.© Lofoten0:15
  8. A middle-aged man in a neon green bib stands on a sunny outdoor soccer field, looking down with a serious expression.© Lofoten0:16
  9. Three middle-aged men in soccer jerseys walk across a sunny outdoor field, looking downcast after a game.© Lofoten0:18
  10. A group of middle-aged men in soccer jerseys and vests gather on a sunny green field, with one man in a green goalie shirt looking down at something in his hands.© Lofoten0:20
  11. A close-up shot shows a golden-brown fish gratin in a foil tray, baking inside a dark oven, as a hand in an oven mitt reaches in to remove it.© Lofoten0:23
  12. A Lofoten fish gratin meal, with a side salad, is presented on a kitchen counter, showcasing the product packaging and a cooked portion.© Lofoten0:25

Stills © Lofoten. Made by TRY/ Apt Advertisin Agency, Pravda and Kristoffer Carlin.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Fish as a magical pain reliever for sports injuries.

Tagline: “Lofoten. Rett fra havet.”

exaggerated claimunconventional remedysports injury humordeadpan deliveryproduct as solution

The cut

Length
30 s
Shots
17
Average shot
1.8 s

What creatives use Lofoten “Hold i torsken” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Lofoten “Hold i torsken”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A fishing boat with two people on board navigates choppy waters with snow-capped mountains in the background on a cloudy day.© LofotenA fisherman in a blue jacket and orange overalls pulls a fish out of the rough sea onto a red and white boat.© LofotenA fish is being gutted on a red surface, with a hand holding its head, in a close-up shot.© LofotenAn older male doctor with a white mustache and glasses sits at a cluttered desk in his office, speaking directly to the camera.© Lofoten
    Frames from Lofoten “Hold i torsken”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Lofoten “Hold i torsken” in order, with its length, framing and what happens in it.

    A fishing boat with two people on board navigates choppy waters with snow-capped mountains in the background on a cloudy day.© LofotenA fisherman in a blue jacket and orange overalls pulls a fish out of the rough sea onto a red and white boat.© LofotenA fish is being gutted on a red surface, with a hand holding its head, in a close-up shot.© LofotenAn older male doctor with a white mustache and glasses sits at a cluttered desk in his office, speaking directly to the camera.© LofotenA group of adults play soccer on a green field with mountains in the background, and one player falls to the ground in pain.© LofotenA male soccer player in a neon green vest lies on the ground in pain, clutching his knee, while other players' legs are visible around him on a sunny day.© Lofoten
    Length: 30 s · Shots: 17 · Average shot: 1.8 s

  3. 03Ad ideas: every spot built on a exaggerated claim

    Before you present an idea, you need to know who has done it, and how.

    Lofoten “Hold i torsken” is built on a exaggerated claim. Search the library by idea to see every spot that uses it.

    Schick Silk Effects “Shave Safely”© Schick Silk EffectsMolson “Performance Enhancing Canadians”© MolsonDockers “The Everyday Uniform”© DockersFebreze “The Only Man Whose Bleep Don’t Stink”© Febreze
    Schick Silk Effects · Molson · Dockers · Febreze

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Who directed the Lofoten “Hold i torsken” commercial?

Kristoffer Carlin directed it, produced by Pravda, for the agency TRY/ Apt Advertisin Agency.

Which agency made Lofoten “Hold i torsken”?

TRY/ Apt Advertisin Agency created it for Lofoten (2013).

What awards did Lofoten “Hold i torsken” win?

1 awards, including Epica 2013 Silver Food.

What is the tagline of Lofoten “Hold i torsken”?

“Lofoten. Rett fra havet.”

Sources for the credits and awards

winners.epica-awards.com