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Liquid Death “Murder Man” 2024

Liquid Death “Murder Man” (2024) is a Liquid Death commercial directed by Will Carsola, produced by Titmouse. It won one award: LIA 2024 Gold — Production & Post-Production / 2D Animation.

A muscular, can-headed hero, Murder Man, is created by an evil beverage corporation to be the ultimate thirst-killing machine, but he remembers his past and tries to find his family.

Video: Liquid Death on YouTube

Shot by shot

  1. A male hiker stands on a cliff overlooking a city and mountains, then a muscular man with an axe runs up and decapitates him.© Liquid Death0:00
  2. A newspaper headline reads "Murder Man Saves The Day!" with an illustration of a muscular man holding severed heads in front of City Hall.© Liquid Death0:07
  3. A cartoon pilot with a mustache and sunglasses flies a helicopter, holding a can of Liquid Death, while a muscular, spiked monster with a Liquid Death can on its head sits behind him.© Liquid Death0:15
  4. A muscular, shirtless man with white hair and spikes on his head, wearing black pants, runs into a dark doorway, leaving blood splatters on the brick wall.© Liquid Death0:20
  5. A cartoon CEO with a robotic hand sits at a lavish desk in an office with an aquarium filled with money and coral.© Liquid Death0:26
  6. A muscular, can-headed man with spikes and a skull belt stands on a street corner, surrounded by cheering animated people and a reporter.© Liquid Death0:35
  7. Liquid Death “Murder Man”, shot 34© Liquid Death0:48
  8. A wealthy, angry old man with a cybernetic arm sits on a golden throne, holding a briefcase full of money, as two bodyguards stand beside him in a restaurant.© Liquid Death0:53
  9. An animated, portly, bald man with a monocle and a golden gauntlet sits at a desk, looking angry, with money floating in a tank behind him.© Liquid Death1:02
  10. A man with a mullet and a name tag that says "Larry" points at a counter while a disheveled man with an axe stands opposite him in a DMV.© Liquid Death1:13
  11. A muscular man with long hair and a drawn-on face reads a book titled "How to be NORMAL" in a library, surrounded by other people reading.© Liquid Death1:20
  12. A person in a white lab coat looks at a computer screen displaying a "DMV DATABASE" search result for "my family" with an "ACCESS RESTRICTED" overlay.© Liquid Death1:27

Stills © Liquid Death. Made by Titmouse and Will Carsola.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A superhero origin story with a dark, absurd, and violent twist.

Tagline: “Find out on the adventures of Murder Man!”

superhero origin storyevil corporationamnesia/lost memoriessecret identitydark humorover-the-top violence

The cut

Length
100 s
Shots
56
Average shot
1.8 s
Format
animation 2d

What creatives use Liquid Death “Murder Man” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Liquid Death “Murder Man”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A male hiker stands on a cliff overlooking a city and mountains, then a muscular man with an axe runs up and decapitates him.© Liquid DeathA newspaper headline reads "Murder Man Saves The Day!" with an illustration of a muscular man holding severed heads in front of City Hall.© Liquid DeathA cartoon pilot with a mustache and sunglasses flies a helicopter, holding a can of Liquid Death, while a muscular, spiked monster with a Liquid Death can on its head sits behind him.© Liquid DeathA muscular, shirtless man with white hair and spikes on his head, wearing black pants, runs into a dark doorway, leaving blood splatters on the brick wall.© Liquid Death
    Frames from Liquid Death “Murder Man”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Liquid Death “Murder Man” in order, with its length, framing and what happens in it.

    A male hiker stands on a cliff overlooking a city and mountains, then a muscular man with an axe runs up and decapitates him.© Liquid DeathA newspaper headline reads "Murder Man Saves The Day!" with an illustration of a muscular man holding severed heads in front of City Hall.© Liquid DeathA cartoon pilot with a mustache and sunglasses flies a helicopter, holding a can of Liquid Death, while a muscular, spiked monster with a Liquid Death can on its head sits behind him.© Liquid DeathA muscular, shirtless man with white hair and spikes on his head, wearing black pants, runs into a dark doorway, leaving blood splatters on the brick wall.© Liquid DeathA cartoon CEO with a robotic hand sits at a lavish desk in an office with an aquarium filled with money and coral.© Liquid DeathA muscular, can-headed man with spikes and a skull belt stands on a street corner, surrounded by cheering animated people and a reporter.© Liquid Death
    Length: 100 s · Shots: 56 · Average shot: 1.8 s · Format: animation 2d

  3. 03Ad ideas: every spot built on a evil corporation

    Before you present an idea, you need to know who has done it, and how.

    Liquid Death “Murder Man” is built on a evil corporation. Search the library by idea to see every spot that uses it.

    Liquid Death “The Adventures of Murder Man”© Liquid DeathHulu “Alec in Huluwood”© HuluZoom “Got It Done”© ZoomMeteor “Christmas Ltd Is Back”© Meteor
    Liquid Death · Hulu · Zoom · Meteor

More commercials by Will Carsola

  • Liquid Death "The Adventures of Murder Man" (2025) commercial still© Liquid DeathLiquid Death “The Adventures of Murder Man” 2025Dir. Will CarsolaADC Awards Bronze 2025

Award-winning drinks commercials

  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004
  • Perrier "Lion" (1991) commercial still© PerrierPerrier “Lion” 1991OgilvyCannes Lions Grand Prix 1991

Questions

Who directed the Liquid Death “Murder Man” commercial?

Will Carsola directed it, produced by Titmouse.

What awards did Liquid Death “Murder Man” win?

1 awards, including LIA 2024 Gold — Production & Post-Production / 2D Animation.

What is the tagline of Liquid Death “Murder Man”?

“Find out on the adventures of Murder Man!”

Sources for the credits and awards

2024.liaentries.com