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La Cimade “Swim” 2017

La Cimade “Swim” (2017) is a La Cimade commercial directed by Valentin Guiod for Josiane, produced by OTSO (Paris). It won one award: Epica 2017 Bronze Public Interest – Social.

A powerful ad contrasts athletes swimming for victory with refugees swimming for survival, highlighting the stark reality of human migration.

Video: La Cimade on YouTube

Frames

  1. La Cimade “Swim”, shot 1© La Cimade0:00
  2. La Cimade “Swim”, shot 1© La Cimade0:10
  3. La Cimade “Swim”, shot 1© La Cimade0:13
  4. La Cimade “Swim”, shot 1© La Cimade0:17
  5. La Cimade “Swim”, shot 1© La Cimade0:20
  6. La Cimade “Swim”, shot 1© La Cimade0:23

Stills © La Cimade. Made by Josiane, OTSO (Paris) and Valentin Guiod.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Contrast Olympic swimming with refugee struggle to emphasize the fight for life.

Tagline: “L'humanité passe par l'autre”

contrastsocial commentaryemotional appealslow motionstark imagery

The cut

Length
27 s
One take
27 s in a single shot

What creatives use La Cimade “Swim” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of La Cimade “Swim”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    La Cimade “Swim”, 0:00© La CimadeLa Cimade “Swim”, 0:10© La CimadeLa Cimade “Swim”, 0:13© La CimadeLa Cimade “Swim”, 0:17© La Cimade
    Frames from La Cimade “Swim”

  2. 02How a one-take commercial is built

    27 s in a single shot: you need to see how the camera and the action are staged, beat by beat.

    Open the spot and scrub the take moment by moment, with what happens in each beat.

    La Cimade “Swim”, 0:00© La CimadeLa Cimade “Swim”, 0:10© La CimadeLa Cimade “Swim”, 0:13© La CimadeLa Cimade “Swim”, 0:17© La CimadeLa Cimade “Swim”, 0:20© La CimadeLa Cimade “Swim”, 0:23© La Cimade
    Length: 27 s · One take: 27 s in a single shot

  3. 03Ad ideas: every spot built on a contrast

    Before you present an idea, you need to know who has done it, and how.

    La Cimade “Swim” is built on a contrast. Search the library by idea to see every spot that uses it.

    Change The Ref “The Lost Class: DAVID”© Change The RefEko-Kom “Flight attendants - Garbage Collectors”© Eko-KomMoms Demand Action for Gun Sense in America “Not Allowed”© Moms Demand Action for Gun Sense in Americadu “Too Complicated”© du
    Change The Ref · Eko-Kom · Moms Demand Action for Gun Sense in America · du

More commercials by Valentin Guiod

  • Sky Cinema "Sky Cinema (Director's Cut)" (2026) commercial still© Sky CinemaSky Cinema “Sky Cinema (Director's Cut)” 2026Dir. Valentin Guiod
  • Nike "The Master Plan" (2026) commercial still© NikeNike “The Master Plan” 2026Dir. Valentin Guiod · Amplify
  • Orange "Euro FFF - EV 2025" (2025) commercial still© OrangeOrange “Euro FFF - EV 2025” 2025Dir. Valentin Guiod · Publicis Conseil

More from Josiane

  • Shine "Bold and Proud" (2026) commercial still© ShineShine “Bold and Proud” 2026Dir. Nan Feix · Josiane

Award-winning public service & ngo commercials

Questions

Who directed the La Cimade “Swim” commercial?

Valentin Guiod directed it, produced by OTSO (Paris), for the agency Josiane.

Which agency made La Cimade “Swim”?

Josiane created it for La Cimade (2017).

What awards did La Cimade “Swim” win?

1 awards, including Epica 2017 Bronze Public Interest – Social.

What is the tagline of La Cimade “Swim”?

“L'humanité passe par l'autre”

Sources for the credits and awards

winners.epica-awards.com