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Kopparberg “Outside is Ours” 2018

Kopparberg “Outside is Ours” (2018) is a Kopparberg commercial directed by Noah Harris for 18 Feet & Rising, produced by Blinkink. It won one award: Kinsale Sharks 2018 Bronze Music & Sound Craft (International) - Best Re-Record of Licensed Music.

A group of friends gather in a desert landscape, flying surreal kites and enjoying Kopparberg cider, celebrating the freedom of the outdoors.

Video: Kopparberg UK on YouTube

Shot by shot

  1. A person in an orange swimsuit is seen from below, jumping and silhouetted against a bright sun in a clear blue sky.© Kopparberg0:00
  2. Two abstract, human-shaped kites, one orange and one red, fly over a rocky, arid landscape under a clear blue sky.© Kopparberg0:03
  3. Two stylized, abstract figures, one orange and one red, fall through a bright blue sky with a strong sun flare.© Kopparberg0:04
  4. A black and white patterned kite with long black ribbons flies in the wind against a blurred rocky background.© Kopparberg0:07
  5. A man with long hair and a beard, wearing a tank top, plays with a yo-yo in a rocky, outdoor setting.© Kopparberg0:09
  6. A giant inflatable head, resembling a Moai statue, is being pulled through a rocky, arid canyon under a clear blue sky.© Kopparberg0:12
  7. Two men in casual clothes are pulled by ropes, kicking up dust in a rocky, arid landscape under a bright sky.© Kopparberg0:14
  8. A yellow dog kite, a green dragon kite, and an orange human-like kite fly in a bright blue sky with lens flares.© Kopparberg0:15
  9. A wide shot of a desert landscape with mountains in the background, as various colorful, abstract kites fly in the sky under a bright sun.© Kopparberg0:18
  10. A young woman and man sit on rocks, holding bottles, talking, with another man holding a flag in the background.© Kopparberg0:20
  11. A diverse group of young adults gather in a desert landscape, surrounded by large, colorful, abstract kites flying high in the bright blue sky.© Kopparberg0:23
  12. A diverse group of young adults sits around a campfire at dusk, laughing and enjoying Kopparberg cider, with the text "OUTSIDE IS OURS" overlaid.© Kopparberg0:25

Stills © Kopparberg. Made by 18 Feet & Rising, Blinkink and Noah Harris.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Surreal kites symbolize freedom and imagination in an epic outdoor gathering.

Tagline: “OUTSIDE IS OURS”

surreal imagerydesert adventuregroup of friendscelebrating freedomepic scaledreamlike visuals

The cut

Length
30 s
Shots
17
Average shot
1.8 s

What creatives use Kopparberg “Outside is Ours” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Kopparberg “Outside is Ours”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A person in an orange swimsuit is seen from below, jumping and silhouetted against a bright sun in a clear blue sky.© KopparbergTwo abstract, human-shaped kites, one orange and one red, fly over a rocky, arid landscape under a clear blue sky.© KopparbergTwo stylized, abstract figures, one orange and one red, fall through a bright blue sky with a strong sun flare.© KopparbergA black and white patterned kite with long black ribbons flies in the wind against a blurred rocky background.© Kopparberg
    Frames from Kopparberg “Outside is Ours”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Kopparberg “Outside is Ours” in order, with its length, framing and what happens in it.

    A person in an orange swimsuit is seen from below, jumping and silhouetted against a bright sun in a clear blue sky.© KopparbergTwo abstract, human-shaped kites, one orange and one red, fly over a rocky, arid landscape under a clear blue sky.© KopparbergTwo stylized, abstract figures, one orange and one red, fall through a bright blue sky with a strong sun flare.© KopparbergA black and white patterned kite with long black ribbons flies in the wind against a blurred rocky background.© KopparbergA man with long hair and a beard, wearing a tank top, plays with a yo-yo in a rocky, outdoor setting.© KopparbergA giant inflatable head, resembling a Moai statue, is being pulled through a rocky, arid canyon under a clear blue sky.© Kopparberg
    Length: 30 s · Shots: 17 · Average shot: 1.8 s

  3. 03Ad ideas: every spot built on a surreal imagery

    Before you present an idea, you need to know who has done it, and how.

    Kopparberg “Outside is Ours” is built on a surreal imagery. Search the library by idea to see every spot that uses it.

    truth “Breath of Stress Air”© truthSuperga S.PA “The Challenge”© Superga S.PADunlop Tyres “Tested For The Unexpected”© Dunlop TyresUnder Armour “We Are Football”© Under Armour
    truth · Superga S.PA · Dunlop Tyres · Under Armour

More commercials by Noah Harris

  • Wwf "Adopt A Better Future" (2020) commercial still© WwfWwf “Adopt A Better Future” 2020Dir. Noah Harris · UncommonKinsale Sharks Silver 2020
  • Greene King "Beer Slide" (2026) commercial still© Greene KingGreene King “Beer Slide” 2026Dir. Noah Harris · Neverland
  • Sainsbury’s "Anniversary Cake" (2024) commercial still© Sainsbury’sSainsbury’s “Anniversary Cake” 2024Dir. Noah Harris · Wieden+Kennedy
  • Suzuki "Enjoy The Ride" (2024) commercial still© SuzukiSuzuki “Enjoy The Ride” 2024Dir. Noah Harris · Heads Up Production
  • Foxy Bingo "Foxy Moedown" (2024) commercial still© Foxy BingoFoxy Bingo “Foxy Moedown” 2024Dir. Noah Harris · Neverland
  • Gala Bingo "Bunch of Fives" (2023) commercial still© Gala BingoGala Bingo “Bunch of Fives” 2023Dir. Noah Harris · Neverland

More from 18 Feet & Rising

  • Be Gamble Aware "Be Gamble Aware" (2017) commercial still© Be Gamble AwareBe Gamble Aware “Be Gamble Aware” 2017Dir. Park Pictures · 18 Feet & RisingD&AD Wood Pencil 2017
  • National Trust "Love the Coast" (2016) commercial still© National TrustNational Trust “Love the Coast” 2016Dir. Thomas Bryant · 18 Feet & RisingCreative Circle Bronze 2016
  • House of Fraser "House of Fraser | Christmas Is Coming For You" (2018) commercial still© House of FraserHouse of Fraser “House of Fraser | Christmas Is Coming For You” 2018Dir. Emil Nava · 18 Feet & Rising
  • CLEARSCORE "ClearScore ‘Springy" (2018) commercial still© CLEARSCORECLEARSCORE “ClearScore ‘Springy” 2018Dir. Ben Wheatley · 18 Feet & Rising
  • Dogs Trust "Little Balloon Doggy" (2017) commercial still© Dogs TrustDogs Trust “Little Balloon Doggy” 2017Dir. Steve Reeves · 18 Feet & Rising
  • Kopparberg "Fånga Dagen" (2016) commercial still© KopparbergKopparberg “Fånga Dagen” 2016Dir. Mike Piscitelli · 18 Feet & Rising

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Who directed the Kopparberg “Outside is Ours” commercial?

Noah Harris directed it, produced by Blinkink, for the agency 18 Feet & Rising.

Which agency made Kopparberg “Outside is Ours”?

18 Feet & Rising created it for Kopparberg (2018).

What awards did Kopparberg “Outside is Ours” win?

1 awards, including Kinsale Sharks 2018 Bronze Music & Sound Craft (International) - Best Re-Record of Licensed Music.

What is the tagline of Kopparberg “Outside is Ours”?

“OUTSIDE IS OURS”

Sources for the credits and awards

web.archive.orgweb.archive.orgLBB