framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Kfc “Bottomless Bucket” 2025

Kfc “Bottomless Bucket” (2025) is a Kfc commercial directed by Zee Ntuli for Ogilvy South Africa, produced by Darling Films. It won one award: Ciclope 2025 Bronze Production Direction | 61 To 120 Seconds.

A young man embarks on an epic journey through bustling city streets and rural landscapes to share a KFC "Bottomless Bucket" with his grandmother.

Video: Left Post on YouTube

Shot by shot

  1. A young man with a high-top fade hairstyle sits at a table, eating fried chicken from a KFC bucket, with a busy street visible through the window behind him.© Kfc0:00
  2. A busy street market scene with people walking, a bus, and a stall piled with corn, as a text message from "Gran" asking "Where are you???" appears on screen.© Kfc0:02
  3. A young man with a high-top fade haircut, wearing a textured brown hoodie and backpack, walks down a street holding a KFC bucket.© Kfc0:07
  4. A man in a cap and glasses leans out of a bus door, gesturing with his hand and holding a "CBD" sign.© Kfc0:10
  5. A young man with a bucket of KFC chicken is pushed by an older man in a crowded street next to a blue truck.© Kfc0:10
  6. A person with short hair and pearl necklace eats a piece of chicken in a dark, blue-lit room with screens.© Kfc0:14
  7. A person holds an empty KFC bucket with a few crumbs at the bottom, looking down into it.© Kfc0:22
  8. Two young men, one with a furry helmet and overalls, the other behind him, ride a motorcycle at night in a dimly lit, possibly rural, area.© Kfc0:34
  9. A young man with a backpack and a KFC bucket knocks on a wooden door in a rural outdoor setting at dusk.© Kfc0:43
  10. A young man with a backpack holds a KFC bucket, talking to an older woman in a doorway at dusk.© Kfc0:45
  11. A young man with a unique haircut holds a KFC bucket and talks to an older woman at a doorway, with a group of people and vehicles in the background at dusk.© Kfc0:46
  12. A male police officer in a dark uniform and cap holds a piece of fried chicken while standing outdoors with other officers and vehicles at dusk.© Kfc0:49

Stills © Kfc. Made by Ogilvy South Africa, Darling Films and Zee Ntuli.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A never-ending bucket of KFC chicken brings people together across a vibrant landscape.

Tagline: “it's finger lickin' good”

hero's journeymagical realismfood as connectionjourney to familyunexpected abundance

The cut

Length
60 s
Shots
39
Average shot
1.5 s

What creatives use Kfc “Bottomless Bucket” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Kfc “Bottomless Bucket”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A young man with a high-top fade hairstyle sits at a table, eating fried chicken from a KFC bucket, with a busy street visible through the window behind him.© KfcA busy street market scene with people walking, a bus, and a stall piled with corn, as a text message from "Gran" asking "Where are you???" appears on screen.© KfcA young man with a high-top fade haircut, wearing a textured brown hoodie and backpack, walks down a street holding a KFC bucket.© KfcA man in a cap and glasses leans out of a bus door, gesturing with his hand and holding a "CBD" sign.© Kfc
    Frames from Kfc “Bottomless Bucket”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Kfc “Bottomless Bucket” in order, with its length, framing and what happens in it.

    A young man with a high-top fade hairstyle sits at a table, eating fried chicken from a KFC bucket, with a busy street visible through the window behind him.© KfcA busy street market scene with people walking, a bus, and a stall piled with corn, as a text message from "Gran" asking "Where are you???" appears on screen.© KfcA young man with a high-top fade haircut, wearing a textured brown hoodie and backpack, walks down a street holding a KFC bucket.© KfcA man in a cap and glasses leans out of a bus door, gesturing with his hand and holding a "CBD" sign.© KfcA young man with a bucket of KFC chicken is pushed by an older man in a crowded street next to a blue truck.© KfcA person with short hair and pearl necklace eats a piece of chicken in a dark, blue-lit room with screens.© Kfc
    Length: 60 s · Shots: 39 · Average shot: 1.5 s

  3. 03Ad ideas: every spot built on a hero's journey

    Before you present an idea, you need to know who has done it, and how.

    Kfc “Bottomless Bucket” is built on a hero's journey. Search the library by idea to see every spot that uses it.

    Aldi “Kevin the Carrot”© AldiChannel 4 “Meet the Superhumans”© Channel 4Philips Cinema TV “The Gift”© Philips Cinema TVEvian “Waterboy”© Evian
    Aldi · Channel 4 · Philips Cinema TV · Evian

More commercials by Zee Ntuli

  • Sab - Ab in Bev "This Is African Time - Sab" (2026) commercial still© Sab - Ab in BevSab - Ab in Bev “This Is African Time - Sab” 2026Dir. Zee Ntuli · Joe PublicCiclope Silver 2026
  • Nedbank "Honouring the Class of ’76" (2024) commercial still© NedbankNedbank “Honouring the Class of ’76” 2024Dir. Zee Ntuli · Joe PublicCiclope Bronze 2024
  • KFC "Festive (Director's Cut)" (2026) commercial still© KFCKFC “Festive (Director's Cut)” 2026Dir. Zee Ntuli · Ogilvy
  • Savanna "Mozzies" (2025) commercial still© SavannaSavanna “Mozzies” 2025Dir. Zee Ntuli · TBWA
  • ActionAid "I’ll Marry When I Want" (2025) commercial still© ActionAidActionAid “I’ll Marry When I Want” 2025Dir. Zee Ntuli · DUDE Milano
  • Woolworths "Brand Reset (Director's Cut)" (2024) commercial still© WoolworthsWoolworths “Brand Reset (Director's Cut)” 2024Dir. Zee Ntuli · Woolworths

More from Ogilvy South Africa

  • Kfc "Anything for the Taste" (2023) commercial still© KfcKfc “Anything for the Taste” 2023Dir. Greg Gray · Ogilvy South AfricaLondon International Awards Silver 2023
  • Volkswagen South Africa "The Drive" (2025) commercial still© Volkswagen South AfricaVolkswagen South Africa “The Drive” 2025Dir. Paul Ward · Ogilvy South Africa
  • Coca-Cola "Recipe for Magic" (2023) commercial still© Coca-ColaCoca-Cola “Recipe for Magic” 2023Dir. Mzonke Maloney · Ogilvy South Africa
  • Stimorol "Face Off" (2023) commercial still© StimorolStimorol “Face Off” 2023Dir. Trevor Clarence · Ogilvy South Africa
  • Carling Black Label "Bride Armour" (2022) commercial still© Carling Black LabelCarling Black Label “Bride Armour” 2022Dir. Jeana Theron · Ogilvy South Africa
  • Cadbury "Mission" (2019) commercial still© CadburyCadbury “Mission” 2019Dir. Slim · Ogilvy South Africa

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Who directed the Kfc “Bottomless Bucket” commercial?

Zee Ntuli directed it, produced by Darling Films, for the agency Ogilvy South Africa.

Which agency made Kfc “Bottomless Bucket”?

Ogilvy South Africa created it for Kfc (2025).

What awards did Kfc “Bottomless Bucket” win?

1 awards, including Ciclope 2025 Bronze Production Direction | 61 To 120 Seconds.

What is the tagline of Kfc “Bottomless Bucket”?

“it's finger lickin' good”

Sources for the credits and awards

awards.ciclopefestival.com