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Just Eat “Did Somebody Say HipOpera” 2024

Just Eat “Did Somebody Say HipOpera” (2024) is a Just Eat commercial directed by Dave Meyer for Craft WW x McCann, produced by Craft London and Radical Media Europe. It won 2 awards, including Kinsale Sharks 2024 Silver Music & Sound Craft (International) - Original Music and British Arrows 2024 Craft Bronze — Original Composition.

Latto and Christina Aguilera star in a "HipOpera" music video, showcasing Just Eat's diverse food delivery options from restaurants and grocery stores.

Video: Just Eat on YouTube

Shot by shot

  1. A wide shot of a grand, ornate hall with a high domed ceiling and a large chandelier, as two figures stand on a balcony.© Just Eat0:00
  2. A woman in a blue gown descends a grand white staircase in a lavish, ornate hall, with a large floral arrangement in the foreground.© Just Eat0:04
  3. A woman in a blue ornate dress sings while another woman in a red dress stands beside her in a grand hall.© Just Eat0:08
  4. Two women in flowing dresses dance on a black and white checkered floor, surrounded by several delivery riders on bicycles.© Just Eat0:11
  5. Christina Aguilera, a blonde woman in a sparkly dress, sings with a group of people in orange jumpsuits behind her in a grand hall.© Just Eat0:17
  6. Christina Aguilera, dressed in an elaborate gown, sings dramatically from within a large, ornate painting in a grand, palatial setting.© Just Eat0:22
  7. A male and female opera singer in elaborate costumes dance in a grand, ornate hall with a checkered floor.© Just Eat0:29
  8. A gondola with two women in elaborate outfits is punted down a canal by a gondolier, while a waiter stands on the bank.© Just Eat0:36
  9. Latto, a light-skinned woman with long blonde hair, wearing a silver bra and skirt, holds a coffee cup and sings while dancing with a group of people in a grand hall.© Just Eat0:42
  10. A female singer in a bejeweled outfit holds a sparkling coffee cup and sings, flanked by two male dancers in white suits, in a grand hall.© Just Eat0:46
  11. A grand crystal chandelier hangs from a domed ceiling with a skylight, as water splashes below in a lavish interior.© Just Eat0:52
  12. Christina Aguilera, a blonde woman in a red dress and diamond jewelry, sings dramatically in a grand, white and black checkered hall.© Just Eat0:55

Stills © Just Eat. Made by Craft WW x McCann, Craft London and Radical Media Europe and Dave Meyer.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Opera meets hip-hop to highlight the vast variety of food delivery options.

Tagline: “Did Somebody Say Just Eat”

celebrity endorsementmusical numbergenre mashupfantasy settingfood as luxurybreaking the fourth wall

The cut

Length
60 s
Shots
38
Average shot
1.6 s

What creatives use Just Eat “Did Somebody Say HipOpera” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Just Eat “Did Somebody Say HipOpera”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of a grand, ornate hall with a high domed ceiling and a large chandelier, as two figures stand on a balcony.© Just EatA woman in a blue gown descends a grand white staircase in a lavish, ornate hall, with a large floral arrangement in the foreground.© Just EatA woman in a blue ornate dress sings while another woman in a red dress stands beside her in a grand hall.© Just EatTwo women in flowing dresses dance on a black and white checkered floor, surrounded by several delivery riders on bicycles.© Just Eat
    Frames from Just Eat “Did Somebody Say HipOpera”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Just Eat “Did Somebody Say HipOpera” in order, with its length, framing and what happens in it.

    A wide shot of a grand, ornate hall with a high domed ceiling and a large chandelier, as two figures stand on a balcony.© Just EatA woman in a blue gown descends a grand white staircase in a lavish, ornate hall, with a large floral arrangement in the foreground.© Just EatA woman in a blue ornate dress sings while another woman in a red dress stands beside her in a grand hall.© Just EatTwo women in flowing dresses dance on a black and white checkered floor, surrounded by several delivery riders on bicycles.© Just EatChristina Aguilera, a blonde woman in a sparkly dress, sings with a group of people in orange jumpsuits behind her in a grand hall.© Just EatChristina Aguilera, dressed in an elaborate gown, sings dramatically from within a large, ornate painting in a grand, palatial setting.© Just Eat
    Length: 60 s · Shots: 38 · Average shot: 1.6 s

  3. 03Ad ideas: every spot built on a celebrity endorsement

    Before you present an idea, you need to know who has done it, and how.

    Just Eat “Did Somebody Say HipOpera” is built on a celebrity endorsement. Search the library by idea to see every spot that uses it.

    Novartis “Relax Your Tight End”© NovartisUber Eats “A Century of Cravings”© Uber EatsUber Eats + Special US “Football is for Food”© Uber Eats + Special USCadbury Celebrations “My SRK Ad”© Cadbury Celebrations
    Novartis · Uber Eats · Uber Eats + Special US · Cadbury Celebrations

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Who directed the Just Eat “Did Somebody Say HipOpera” commercial?

Dave Meyer directed it, produced by Craft London and Radical Media Europe, for the agency Craft WW x McCann.

Which agency made Just Eat “Did Somebody Say HipOpera”?

Craft WW x McCann created it for Just Eat (2024).

What awards did Just Eat “Did Somebody Say HipOpera” win?

2 awards, including Kinsale Sharks 2024 Silver Music & Sound Craft (International) - Original Music and British Arrows 2024 Craft Bronze — Original Composition.

What is the tagline of Just Eat “Did Somebody Say HipOpera”?

“Did Somebody Say Just Eat”

Sources for the credits and awards

britisharrows.comweb.archive.org