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Jimmy's Iced Coffee “Keep Your Chin Up” 2015

Jimmy's Iced Coffee “Keep Your Chin Up” (2015) is a Jimmy's Iced Coffee commercial directed by Boris Thompson-Roylance for Fearlessly Frank, produced by Deadbeat Films. It won one award: Epica 2015 Silver Non-Alcoholic Drinks.

Two men in wetsuits stand barefoot on a suburban street, getting splashed by a passing car, embodying the brand's adventurous spirit.

Video: Jimmy's Iced Coffee on YouTube

Frames

  1. Two men in wetsuits stand barefoot on a suburban street, getting splashed by a passing car, in front of a white house.© Jimmy's Iced Coffee0:00
  2. Jimmy's Iced Coffee “Keep Your Chin Up”, shot 1© Jimmy's Iced Coffee0:02
  3. Jimmy's Iced Coffee “Keep Your Chin Up”, shot 1© Jimmy's Iced Coffee0:05
  4. Jimmy's Iced Coffee “Keep Your Chin Up”, shot 1© Jimmy's Iced Coffee0:07
  5. Jimmy's Iced Coffee “Keep Your Chin Up”, shot 1© Jimmy's Iced Coffee0:10
  6. Jimmy's Iced Coffee “Keep Your Chin Up”, shot 1© Jimmy's Iced Coffee0:12
  7. Jimmy's Iced Coffee “Keep Your Chin Up”, shot 1© Jimmy's Iced Coffee0:15

Stills © Jimmy's Iced Coffee. Made by Fearlessly Frank, Deadbeat Films and Boris Thompson-Roylance.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Embrace the unexpected with a refreshing iced coffee, no matter the weather.

unexpected attireeveryday setting, unusual activitydeadpan humorslow-motion splashendurance/waiting game

The cut

Length
20 s
One take
20 s in a single shot

What creatives use Jimmy's Iced Coffee “Keep Your Chin Up” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Jimmy's Iced Coffee “Keep Your Chin Up”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Two men in wetsuits stand barefoot on a suburban street, getting splashed by a passing car, in front of a white house.© Jimmy's Iced CoffeeJimmy's Iced Coffee “Keep Your Chin Up”, 0:02© Jimmy's Iced CoffeeJimmy's Iced Coffee “Keep Your Chin Up”, 0:05© Jimmy's Iced CoffeeJimmy's Iced Coffee “Keep Your Chin Up”, 0:07© Jimmy's Iced Coffee
    Frames from Jimmy's Iced Coffee “Keep Your Chin Up”

  2. 02How a one-take commercial is built

    20 s in a single shot: you need to see how the camera and the action are staged, beat by beat.

    Open the spot and scrub the take moment by moment, with what happens in each beat.

    Two men in wetsuits stand barefoot on a suburban street, getting splashed by a passing car, in front of a white house.© Jimmy's Iced CoffeeJimmy's Iced Coffee “Keep Your Chin Up”, 0:02© Jimmy's Iced CoffeeJimmy's Iced Coffee “Keep Your Chin Up”, 0:05© Jimmy's Iced CoffeeJimmy's Iced Coffee “Keep Your Chin Up”, 0:07© Jimmy's Iced CoffeeJimmy's Iced Coffee “Keep Your Chin Up”, 0:10© Jimmy's Iced CoffeeJimmy's Iced Coffee “Keep Your Chin Up”, 0:12© Jimmy's Iced Coffee
    Length: 20 s · One take: 20 s in a single shot

  3. 03Ad ideas: every spot built on a unexpected attire

    Before you present an idea, you need to know who has done it, and how.

    Jimmy's Iced Coffee “Keep Your Chin Up” is built on a unexpected attire. Search the library by idea to see every spot that uses it.

    MoneySupermarket “Bootylicious”© MoneySupermarketMoney Supermarket “Bootylicious”© Money SupermarketProgressive “Ranch”© ProgressiveAsics “Desk Break”© Asics
    MoneySupermarket · Money Supermarket · Progressive · Asics

More commercials by Boris Thompson-Roylance

  • Vinted "Vinted - Vinted | Kids" (2022) commercial still© VintedVinted “Vinted - Vinted | Kids” 2022Dir. Boris Thompson-Roylance · Deadbeat Films
  • Wagestream "Wagstream - Financial Wellbeing" (2022) commercial still© WagestreamWagestream “Wagstream - Financial Wellbeing” 2022Dir. Boris Thompson-Roylance
  • Hollywood Casino "The Sound of Winning" (2022) commercial still© Hollywood CasinoHollywood Casino “The Sound of Winning” 2022Dir. Boris Thompson-Roylance

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Who directed the Jimmy's Iced Coffee “Keep Your Chin Up” commercial?

Boris Thompson-Roylance directed it, produced by Deadbeat Films, for the agency Fearlessly Frank.

Which agency made Jimmy's Iced Coffee “Keep Your Chin Up”?

Fearlessly Frank created it for Jimmy's Iced Coffee (2015).

What awards did Jimmy's Iced Coffee “Keep Your Chin Up” win?

1 awards, including Epica 2015 Silver Non-Alcoholic Drinks.

Sources for the credits and awards

winners.epica-awards.com