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Islas Canarias “Todo empieza con un hola” 2015

Islas Canarias “Todo empieza con un hola” (2015) is an Islas Canarias commercial for DEC BBDO, produced by Garage Films España. It won 2 awards, including El Ojo de Iberoamérica 2015 Bronze Producción Audiovisual – PA10 – Mejor dirección de arte y fotografía.

A man's mundane, rainy city life transforms into a vibrant, adventurous escape in the Canary Islands after receiving a mysterious text message.

Video: IslasCanariasOficial on YouTube

Shot by shot

  1. A wide shot shows a surreal cityscape with several tall, modern buildings emerging from a sea of clouds under a bright sky.© Islas Canarias0:00
  2. A man in a grey suit walks past a black taxi cab on a city street, with another man walking away in the foreground.© Islas Canarias0:02
  3. A man with dark hair and a beard, wearing a suit, looks down thoughtfully in the back of a car on a rainy day.© Islas Canarias0:08
  4. A person in a wetsuit swims underwater, surrounded by schools of fish and sunlight filtering through the water, near a rocky, moss-covered seabed.© Islas Canarias0:13
  5. A man in a white shirt stands looking up at a large geyser of water against a cloudy sky.© Islas Canarias0:18
  6. A bird flies over a vast, barren volcanic landscape with distant mountains under a hazy sky, as a small puff of smoke rises from a peak.© Islas Canarias0:23
  7. A person's hand is shown reaching up towards a bright light, with small particles floating around, creating a serene and ethereal atmosphere.© Islas Canarias0:27
  8. A woman with long, wavy brown hair and a blue scarf looks over her shoulder at the ocean on a sandy beach.© Islas Canarias0:32
  9. A woman with red lipstick and wavy hair looks directly at the camera, standing on a boat with the ocean in the background.© Islas Canarias0:39
  10. A man with a beard, wearing a collared shirt, is seen in profile, looking left, in a blurry, crowded interior setting.© Islas Canarias0:44
  11. A blurry shot of a woman's face with red lips transitions to a clear shot of the front of a black taxi cab, wet with rain.© Islas Canarias0:48
  12. A young woman with green eyes and light brown hair looks intently at someone off-screen, her expression serious and focused.© Islas Canarias0:54

Stills © Islas Canarias. Made by DEC BBDO and Garage Films España.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A text message transports a man from a dreary city to the vibrant Canary Islands.

Tagline: “Todo empieza con un hola. (Everything starts with a hello.)”

mundane to magicalescape from realitytransformative journeyserendipitous encounterdream vs realitypower of a simple greeting

The cut

Length
60 s
Shots
63
Average shot
1.0 s

What creatives use Islas Canarias “Todo empieza con un hola” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Islas Canarias “Todo empieza con un hola”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot shows a surreal cityscape with several tall, modern buildings emerging from a sea of clouds under a bright sky.© Islas CanariasA man in a grey suit walks past a black taxi cab on a city street, with another man walking away in the foreground.© Islas CanariasA man with dark hair and a beard, wearing a suit, looks down thoughtfully in the back of a car on a rainy day.© Islas CanariasA person in a wetsuit swims underwater, surrounded by schools of fish and sunlight filtering through the water, near a rocky, moss-covered seabed.© Islas Canarias
    Frames from Islas Canarias “Todo empieza con un hola”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Islas Canarias “Todo empieza con un hola” in order, with its length, framing and what happens in it.

    A wide shot shows a surreal cityscape with several tall, modern buildings emerging from a sea of clouds under a bright sky.© Islas CanariasA man in a grey suit walks past a black taxi cab on a city street, with another man walking away in the foreground.© Islas CanariasA man with dark hair and a beard, wearing a suit, looks down thoughtfully in the back of a car on a rainy day.© Islas CanariasA person in a wetsuit swims underwater, surrounded by schools of fish and sunlight filtering through the water, near a rocky, moss-covered seabed.© Islas CanariasA man in a white shirt stands looking up at a large geyser of water against a cloudy sky.© Islas CanariasA bird flies over a vast, barren volcanic landscape with distant mountains under a hazy sky, as a small puff of smoke rises from a peak.© Islas Canarias
    Length: 60 s · Shots: 63 · Average shot: 1.0 s

  3. 03Ad ideas: every spot built on a mundane to magical

    Before you present an idea, you need to know who has done it, and how.

    Islas Canarias “Todo empieza con un hola” is built on a mundane to magical. Search the library by idea to see every spot that uses it.

    Doritos “Doritos”© DoritosMcDonald's “Raise Your Arches”© McDonald'sApple “AirPods – Bounce”© AppleSony PlayStation “PlayStation - Play Fearlessly”© Sony PlayStation
    Doritos · McDonald's · Apple · Sony PlayStation

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Questions

Which agency made Islas Canarias “Todo empieza con un hola”?

DEC BBDO created it for Islas Canarias (2015).

What awards did Islas Canarias “Todo empieza con un hola” win?

2 awards, including El Ojo de Iberoamérica 2015 Bronze Producción Audiovisual – PA10 – Mejor dirección de arte y fotografía and El Ojo de Iberoamérica 2015 Bronze Producción Audiovisual – PA15 – Mejor producción integral.

What is the tagline of Islas Canarias “Todo empieza con un hola”?

“Todo empieza con un hola. (Everything starts with a hello.)”

Sources for the credits and awards

elojodeiberoamerica.com