framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Intersport “The Scale” 2007

Intersport “The Scale” (2007) is an Intersport commercial directed by Oskar Bård for Trigger, produced by Hobby Film. It won one award: Epica 2007 Silver Clothing & Fabrics.

A man struggles with his weight, repeatedly stepping on a scale with a look of disappointment, set to a melancholic song.

Video: HOBBY on Vimeo

Shot by shot

  1. A man in his 30s, wearing a towel, steps onto a scale in a bathroom, looking down at the reading with a concerned expression.© Intersport0:00
  2. A shirtless, overweight man with blonde hair looks down at a scale, then looks up with a worried expression in a bathroom.© Intersport0:04
  3. A shirtless, overweight man with blonde hair stands in a bathroom, looking down at a scale off-screen, appearing disappointed.© Intersport0:12
  4. A person's bare feet step onto a bathroom scale, revealing the scale's design and the person's legs in a bright, clean bathroom setting.© Intersport0:14
  5. A man with blonde hair, wearing a white towel, stands in a light blue and white bathroom, looking down at his stomach.© Intersport0:16
  6. Intersport “The Scale”, shot 6© Intersport0:18
  7. A shirtless, overweight man with blonde hair stands in a bathroom, looking down at a scale, then up at the camera, then down again.© Intersport0:20
  8. A man in his 30s, wearing a towel, stands on a scale in a bathroom, looking down at the reading with a disappointed expression.© Intersport0:28
  9. The Intersport logo, featuring red and blue text with a red dot, is displayed prominently against a clean white background.© Intersport0:37

Stills © Intersport. Made by Trigger, Hobby Film and Oskar Bård.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Man's weight loss journey with a sad song.

Tagline: “LOVE THE CHALLENGE”

weight loss journeydisappointmentrepeated actionmelancholic musicbathroom setting

The cut

Length
40 s
Shots
9
Average shot
4.4 s

What creatives use Intersport “The Scale” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Intersport “The Scale”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in his 30s, wearing a towel, steps onto a scale in a bathroom, looking down at the reading with a concerned expression.© IntersportA shirtless, overweight man with blonde hair looks down at a scale, then looks up with a worried expression in a bathroom.© IntersportA shirtless, overweight man with blonde hair stands in a bathroom, looking down at a scale off-screen, appearing disappointed.© IntersportA person's bare feet step onto a bathroom scale, revealing the scale's design and the person's legs in a bright, clean bathroom setting.© Intersport
    Frames from Intersport “The Scale”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Intersport “The Scale” in order, with its length, framing and what happens in it.

    A man in his 30s, wearing a towel, steps onto a scale in a bathroom, looking down at the reading with a concerned expression.© IntersportA shirtless, overweight man with blonde hair looks down at a scale, then looks up with a worried expression in a bathroom.© IntersportA shirtless, overweight man with blonde hair stands in a bathroom, looking down at a scale off-screen, appearing disappointed.© IntersportA person's bare feet step onto a bathroom scale, revealing the scale's design and the person's legs in a bright, clean bathroom setting.© IntersportA man with blonde hair, wearing a white towel, stands in a light blue and white bathroom, looking down at his stomach.© IntersportIntersport “The Scale”, 0:18© Intersport
    Length: 40 s · Shots: 9 · Average shot: 4.4 s

  3. 03Ad ideas: every spot built on a repeated action

    Before you present an idea, you need to know who has done it, and how.

    Intersport “The Scale” is built on a repeated action. Search the library by idea to see every spot that uses it.

    Bluemotion “Baby”© BluemotionMINI “Sleepy”© MINICrumpler “MSAC Divers”© CrumplerStella Artois “The Rivals”© Stella Artois
    Bluemotion · MINI · Crumpler · Stella Artois

More commercials by Oskar Bård

  • Bol "Spring Reset" (2025) commercial still© BolBol “Spring Reset” 2025Dir. Oskar Bård · DEPT® UK
  • Kraft Heinz "Lunchables" (2024) commercial still© Kraft HeinzKraft Heinz “Lunchables” 2024Dir. Oskar Bård · Goodby Silverstein & Partners
  • Dairy Farmers "DF Precious" (2023) commercial still© Dairy FarmersDairy Farmers “DF Precious” 2023Dir. Oskar Bård · Mischief
  • Cathay "Lets Get Moving :P" (2023) commercial still© CathayCathay “Lets Get Moving :P” 2023Dir. Oskar Bård · Publicis Groupe
  • LEGO "Unicorns" (2023) commercial still© LEGOLEGO “Unicorns” 2023Dir. Oskar Bård
  • Bosch Car Service "Like a Bosch" (2022) commercial still© Bosch Car ServiceBosch Car Service “Like a Bosch” 2022Dir. Oskar Bård · Jung von Matt

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Kenzo "Kenzo World" (2016) commercial still© KenzoKenzo “Kenzo World” 2016Dir. Spike JonzeEpica Grand Prix 2016
  • River Island "Lou Dalton" (2016) commercial still© River IslandRiver Island “Lou Dalton” 2016Dir. Fred RowsonCiclope Grand Prix 2016
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013

Questions

Who directed the Intersport “The Scale” commercial?

Oskar Bård directed it, produced by Hobby Film, for the agency Trigger.

Which agency made Intersport “The Scale”?

Trigger created it for Intersport (2007).

What awards did Intersport “The Scale” win?

1 awards, including Epica 2007 Silver Clothing & Fabrics.

What is the tagline of Intersport “The Scale”?

“LOVE THE CHALLENGE”

Sources for the credits and awards

web.archive.org