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International Federation For Human Rights “An invitation to Piquià de Baixo” 2020

International Federation For Human Rights “An invitation to Piquià de Baixo” (2020) is an International Federation For Human Rights commercial directed by Laurent Follea, produced by GANG LIFE. It won one award: Epica 2020 Silver Online & Viral Films.

An invitation to the leaders of a polluting industry to dine on the contaminated food and water they've caused, highlighting the human cost of their negligence.

Video: International Federation for Human Rights on YouTube

Shot by shot

  1. An aerial view shows a long bridge over a river, surrounded by dry, hilly terrain and a small cluster of houses, under a bright sky.© International Federation For Human Rights0:00
  2. A line of large, dirty dump trucks drives down a dusty, unpaved road, kicking up clouds of dust in a rural, hilly landscape.© International Federation For Human Rights0:10
  3. A wide shot shows a small town nestled among lush green trees, with a large, industrial steel plant looming in the background, emitting smoke into a hazy sky.© International Federation For Human Rights0:23
  4. A white sheet or cloth billows and falls in a dusty, dimly lit room, creating a sense of mystery and movement.© International Federation For Human Rights0:30
  5. A person in a light-colored shirt stirs a steaming pot with a ladle, holding a pot lid above it, in a rustic interior.© International Federation For Human Rights0:44
  6. A close-up shot shows green lettuce being washed under running water, with visible water droplets and a warm, golden light.© International Federation For Human Rights0:51
  7. A person places a pitcher of murky water on a table set with plates and glasses, in a dimly lit, smoky room.© International Federation For Human Rights0:59
  8. A person's hands place a bowl of fruit, some of which appears rotten or covered in dust, onto a table with a white tablecloth in a dimly lit room.© International Federation For Human Rights1:07
  9. A business card for "Diego Rolim" from the "Secretaria de Estado do Meio Ambiente e Recursos Naturais do Maranhão" rests on a dirty cloth in a metal bowl.© International Federation For Human Rights1:16
  10. Two metal washing machine shells move along a conveyor belt in a dimly lit factory, with text overlayed on the screen.© International Federation For Human Rights1:24
  11. A group of people, including children, hold a large green banner that reads "PIQUIÁ DE BAIXO REASSENTAMENTO JÁ!" at an outdoor protest or gathering.© International Federation For Human Rights1:34
  12. A chest X-ray showing ribs and lungs is displayed, with a blurred background and white subtitles at the bottom of the screen.© International Federation For Human Rights1:39

Stills © International Federation For Human Rights. Made by GANG LIFE and Laurent Follea.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Dinner party with contaminated food to expose corporate pollution.

Tagline: “Share this invitation and sign the petition.”

ironic invitationunveiling the truthshocking revealcall to actioncontrast of beauty and decaysilent suffering

The cut

Length
122 s
Shots
61
Average shot
2.0 s

What creatives use International Federation For Human Rights “An invitation to Piquià de Baixo” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of International Federation For Human Rights “An invitation to Piquià de Baixo”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An aerial view shows a long bridge over a river, surrounded by dry, hilly terrain and a small cluster of houses, under a bright sky.© International Federation For Human RightsA line of large, dirty dump trucks drives down a dusty, unpaved road, kicking up clouds of dust in a rural, hilly landscape.© International Federation For Human RightsA wide shot shows a small town nestled among lush green trees, with a large, industrial steel plant looming in the background, emitting smoke into a hazy sky.© International Federation For Human RightsA white sheet or cloth billows and falls in a dusty, dimly lit room, creating a sense of mystery and movement.© International Federation For Human Rights
    Frames from International Federation For Human Rights “An invitation to Piquià de Baixo”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of International Federation For Human Rights “An invitation to Piquià de Baixo” in order, with its length, framing and what happens in it.

    An aerial view shows a long bridge over a river, surrounded by dry, hilly terrain and a small cluster of houses, under a bright sky.© International Federation For Human RightsA line of large, dirty dump trucks drives down a dusty, unpaved road, kicking up clouds of dust in a rural, hilly landscape.© International Federation For Human RightsA wide shot shows a small town nestled among lush green trees, with a large, industrial steel plant looming in the background, emitting smoke into a hazy sky.© International Federation For Human RightsA white sheet or cloth billows and falls in a dusty, dimly lit room, creating a sense of mystery and movement.© International Federation For Human RightsA person in a light-colored shirt stirs a steaming pot with a ladle, holding a pot lid above it, in a rustic interior.© International Federation For Human RightsA close-up shot shows green lettuce being washed under running water, with visible water droplets and a warm, golden light.© International Federation For Human Rights
    Length: 122 s · Shots: 61 · Average shot: 2.0 s

  3. 03Ad ideas: every spot built on a shocking reveal

    Before you present an idea, you need to know who has done it, and how.

    International Federation For Human Rights “An invitation to Piquià de Baixo” is built on a shocking reveal. Search the library by idea to see every spot that uses it.

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    WildAid · Make Love Not Scars · Acres · Ifaw

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  • OCEDEL "Firefly Man" (2016) commercial still© OCEDELOCEDEL “Firefly Man” 2016Dir. Wataru Sato · DRILLAdFest Grand Prix 2016
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Questions

Who directed the International Federation For Human Rights “An invitation to Piquià de Baixo” commercial?

Laurent Follea directed it, produced by GANG LIFE.

What awards did International Federation For Human Rights “An invitation to Piquià de Baixo” win?

1 awards, including Epica 2020 Silver Online & Viral Films.

What is the tagline of International Federation For Human Rights “An invitation to Piquià de Baixo”?

“Share this invitation and sign the petition.”

Sources for the credits and awards

winners.epica-awards.com