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Icelandair “Chez Louis” 2015

Icelandair “Chez Louis” (2015) is an Icelandair commercial directed by Runar Ingi Einarsson for Islenska, produced by Pegasus Reykjavik. It won one award: Epica 2015 Bronze Transport & Tourism.

A couple's love story unfolds through a series of vignettes, showcasing the ups and downs of their relationship across different life stages and locations, culminating in a joyful reunion at an airport.

Video: Icelandair on YouTube

Shot by shot

  1. A man and woman hold hands across a table, with a coffee cup visible, in a dimly lit restaurant.© Icelandair0:04
  2. A bearded man in a blue shirt looks intently at someone off-screen, partially obscured by a dark foreground element in an interior setting.© Icelandair0:12
  3. A child in a fur-lined hoody draws a heart in the snow on the side of a dark car in a snowy outdoor setting.© Icelandair0:18
  4. A baby and a young girl with white cream on their faces are reflected in a round mirror, playing with makeup.© Icelandair0:26
  5. A man with a beard and short dark hair smiles and looks down, wearing a blue and white t-shirt in a kitchen.© Icelandair0:40
  6. A person's hands carefully piece together a broken white ceramic plate with "Chez Louis" written in red, on a light wooden surface.© Icelandair0:47
  7. A man and a woman stand on a cobblestone street, looking at each other in front of an old building with green shutters.© Icelandair0:54
  8. A woman with blonde hair in a bun smiles and looks over her shoulder in a record store, surrounded by album covers.© Icelandair1:01
  9. A woman in a coat and scarf sprays whipped cream into a man's open mouth on a city street at night.© Icelandair1:07
  10. A young woman with a red scarf rests her head on a bearded man's shoulder in the back of a car at night, looking content.© Icelandair1:11
  11. A woman in a beige jacket and blue top smiles broadly, reaching out to embrace a child in a beige sweater at an airport.© Icelandair1:15
  12. A young man with short hair and a dark coat looks over his shoulder and smiles subtly in a dimly lit interior.© Icelandair1:20

Stills © Icelandair. Made by Islenska, Pegasus Reykjavik and Runar Ingi Einarsson.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Love's journey through time and travel, connecting moments across a lifetime.

Tagline: “Velkomin heim. Icelandair.”

love story montagetime lapse of relationshipflashbacks and flashforwardseveryday life momentsreunion at airportsymbolic object (broken cup)

The cut

Length
92 s
Shots
58
Average shot
1.6 s

What creatives use Icelandair “Chez Louis” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Icelandair “Chez Louis”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man and woman hold hands across a table, with a coffee cup visible, in a dimly lit restaurant.© IcelandairA bearded man in a blue shirt looks intently at someone off-screen, partially obscured by a dark foreground element in an interior setting.© IcelandairA child in a fur-lined hoody draws a heart in the snow on the side of a dark car in a snowy outdoor setting.© IcelandairA baby and a young girl with white cream on their faces are reflected in a round mirror, playing with makeup.© Icelandair
    Frames from Icelandair “Chez Louis”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Icelandair “Chez Louis” in order, with its length, framing and what happens in it.

    A man and woman hold hands across a table, with a coffee cup visible, in a dimly lit restaurant.© IcelandairA bearded man in a blue shirt looks intently at someone off-screen, partially obscured by a dark foreground element in an interior setting.© IcelandairA child in a fur-lined hoody draws a heart in the snow on the side of a dark car in a snowy outdoor setting.© IcelandairA baby and a young girl with white cream on their faces are reflected in a round mirror, playing with makeup.© IcelandairA man with a beard and short dark hair smiles and looks down, wearing a blue and white t-shirt in a kitchen.© IcelandairA person's hands carefully piece together a broken white ceramic plate with "Chez Louis" written in red, on a light wooden surface.© Icelandair
    Length: 92 s · Shots: 58 · Average shot: 1.6 s

  3. 03Ad ideas: every spot built on a everyday life moments

    Before you present an idea, you need to know who has done it, and how.

    Icelandair “Chez Louis” is built on a everyday life moments. Search the library by idea to see every spot that uses it.

    John Lewis “Through the Ages”© John LewisSpotify “Let the Song Play”© SpotifyCity Chain “Time Is Love”© City ChainGTI “Volkswagen UK - 50 Years of GTI”© GTI
    John Lewis · Spotify · City Chain · GTI

Award-winning travel commercials

  • Royal Jordanian "Fear of Flying" (2018) commercial still© Royal JordanianRoyal Jordanian “Fear of Flying” 2018Dir. Omar Hilal · Memac Ogilvy AdvizeDubai Lynx Grand Prix 2018
  • Inspired by Iceland "Ask Gudmundur – The Human Search Engine" (2016) commercial still© Inspired by IcelandInspired by Iceland “Ask Gudmundur – The Human Search Engine” 2016The Brooklyn BrothersEffie Awards Grand Prix 2016
  • Embassy Suites Hotels "Austin" (2003) commercial still© Embassy Suites HotelsEmbassy Suites Hotels “Austin” 2003TBWA\Chiat\DayEffie Awards Grand Prix 2003
  • Travel Switzerland "THYLACINE - Swiss Sounds" (2026) commercial still© Travel SwitzerlandTravel Switzerland “THYLACINE - Swiss Sounds” 2026ADC Awards Gold 2026
  • DiDi "Yes, I DiDi" (2026) commercial still© DiDiDiDi “Yes, I DiDi” 2026Dir. Jim Hosking · Sunday Gravyshots Awards Gold 2026
  • Visit Sweden "The Swedish Prescription" (2026) commercial still© Visit SwedenVisit Sweden “The Swedish Prescription” 2026PRIME WEBER SHANDWICKClio Awards Gold 2026

Questions

Who directed the Icelandair “Chez Louis” commercial?

Runar Ingi Einarsson directed it, produced by Pegasus Reykjavik, for the agency Islenska.

Which agency made Icelandair “Chez Louis”?

Islenska created it for Icelandair (2015).

What awards did Icelandair “Chez Louis” win?

1 awards, including Epica 2015 Bronze Transport & Tourism.

What is the tagline of Icelandair “Chez Louis”?

“Velkomin heim. Icelandair.”

Sources for the credits and awards

winners.epica-awards.com