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Holden “Twitch” 2013

Holden “Twitch” (2013) is a Holden commercial directed by Luke Shanahan for Ogilvy & Mather New Zealand, produced by Robber's Dog Films. It won one award: LIA 2013 Bronze — Production & Post-Production / Direction.

A stressed man escapes his chaotic life by visiting a serene spa, only to find himself in a bizarre, cult-like retreat, before finally finding peace driving a Holden car.

Video: Luke Shanahan on Vimeo

Shot by shot

  1. A middle-aged man in a black robe and pajamas steps out of his house, stretches, and then walks back inside, with two small white dog statues on the porch.© Holden0:00
  2. A key dangles from a lock on a light grey door, while a blurry man in a dark robe walks in the background.© Holden0:05
  3. A man in a pink shirt talks on a phone while walking with a woman and a child on a bridge, as another man walks past them.© Holden0:11
  4. Three young boys in blue shirts play around a man tied to a recliner in a mid-century modern living room.© Holden0:16
  5. A male patient sits on an examination table with a magnifying lamp in front of his face, while a male doctor stands beside him in a doctor's office.© Holden0:20
  6. A diverse group of adults in casual clothes participate in a group activity, raising their hands and laughing in a brightly lit community hall.© Holden0:29
  7. A man with blonde hair and a beard is seen upside down, floating in a blue-lit tank, with his eyes open.© Holden0:38
  8. A man and woman stand outside a house, talking and kissing, while children and a dog are visible in the background.© Holden0:44
  9. An aerial shot shows a red car driving on a winding road through a dense, lush green forest under a cloudy sky.© Holden0:51
  10. A red Holden car drives past a modern house with people lounging by a pool, while a man practices tai chi in the foreground.© Holden0:57
  11. A man with blonde hair and a dark shirt drives a red car, looking around with a slightly confused expression.© Holden1:02
  12. A man with blonde hair and a dark polo shirt smiles while driving a red car on a sunny day.© Holden1:07

Stills © Holden. Made by Ogilvy & Mather New Zealand, Robber's Dog Films and Luke Shanahan.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A man's journey from stress to serenity, enabled by a Holden car.

stressed protagonistescape from realitybizarre spa treatmentscult-like retreatfinding peace on the roadtransformation

The cut

Length
75 s
Shots
43
Average shot
1.7 s

What creatives use Holden “Twitch” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Holden “Twitch”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A middle-aged man in a black robe and pajamas steps out of his house, stretches, and then walks back inside, with two small white dog statues on the porch.© HoldenA key dangles from a lock on a light grey door, while a blurry man in a dark robe walks in the background.© HoldenA man in a pink shirt talks on a phone while walking with a woman and a child on a bridge, as another man walks past them.© HoldenThree young boys in blue shirts play around a man tied to a recliner in a mid-century modern living room.© Holden
    Frames from Holden “Twitch”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Holden “Twitch” in order, with its length, framing and what happens in it.

    A middle-aged man in a black robe and pajamas steps out of his house, stretches, and then walks back inside, with two small white dog statues on the porch.© HoldenA key dangles from a lock on a light grey door, while a blurry man in a dark robe walks in the background.© HoldenA man in a pink shirt talks on a phone while walking with a woman and a child on a bridge, as another man walks past them.© HoldenThree young boys in blue shirts play around a man tied to a recliner in a mid-century modern living room.© HoldenA male patient sits on an examination table with a magnifying lamp in front of his face, while a male doctor stands beside him in a doctor's office.© HoldenA diverse group of adults in casual clothes participate in a group activity, raising their hands and laughing in a brightly lit community hall.© Holden
    Length: 75 s · Shots: 43 · Average shot: 1.7 s

  3. 03Ad ideas: every spot built on a escape from reality

    Before you present an idea, you need to know who has done it, and how.

    Holden “Twitch” is built on a escape from reality. Search the library by idea to see every spot that uses it.

    War Child “Batman”© War ChildMicrosoft XBox “Endangered Species”© Microsoft XBoxCorona Extra “Miles Away From Ordinary”© Corona ExtraPolaroid “Resignation”© Polaroid
    War Child · Microsoft XBox · Corona Extra · Polaroid

More commercials by Luke Shanahan

  • Better "RAA - to be a member - Launch" (2025) commercial still© BetterBetter “RAA - to be a member - Launch” 2025Dir. Luke Shanahan · KWP+Partners
  • Electric Authority "EA Toy Shop" (2014) commercial still© Electric AuthorityElectric Authority “EA Toy Shop” 2014Dir. Luke Shanahan · VML

More from Ogilvy & Mather New Zealand

  • Rebel Sport Nz "Ode to Winter" (2014) commercial still© Rebel Sport NzRebel Sport Nz “Ode to Winter” 2014Dir. Joel Harmsworth · Ogilvy & Mather New ZealandSpikes Asia Bronze 2014

Award-winning auto commercials

Questions

Who directed the Holden “Twitch” commercial?

Luke Shanahan directed it, produced by Robber's Dog Films, for the agency Ogilvy & Mather New Zealand.

Which agency made Holden “Twitch”?

Ogilvy & Mather New Zealand created it for Holden (2013).

What awards did Holden “Twitch” win?

1 awards, including LIA 2013 Bronze — Production & Post-Production / Direction.

Sources for the credits and awards

web.archive.org