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Hidrion “Quimicos” 2012

Hidrion “Quimicos” (2012) is a Hidrion commercial directed by ROGERIO SERRASQUEIRO for Partners, produced by Garage Films. It won 2 awards, including El Ojo de Iberoamérica 2012 Bronze Film – TV1: Alimentos, lácteos, golosinas y snack.

A group of scientists in lab coats are relaxing in a swimming pool, only to be surprised by a man who emerges from the water, promoting a chemical-free pool system.

Video: HIDRION PT on YouTube

Shot by shot

  1. Four scientists in lab coats are in and around a swimming pool in a modern house's backyard on a sunny day.© Hidrion0:00
  2. Three male scientists in lab coats are relaxing by a swimming pool, with one on an inflatable, one sitting on the edge, and one in the water.© Hidrion0:02
  3. A group of scientists in lab coats are standing and floating in a swimming pool, looking at each other in a suburban backyard.© Hidrion0:04
  4. A male scientist in a lab coat and glasses sits in an inflatable chair by a pool, adjusting his glasses with a thoughtful expression.© Hidrion0:07
  5. A group of scientists in lab coats are relaxing in and around a swimming pool at a modern house on a sunny day.© Hidrion0:09
  6. A man with wet hair and a white shirt emerges from a swimming pool, looking around with a surprised expression.© Hidrion0:10
  7. A middle-aged man with grey hair and a beard, wearing a light green sweater, looks down then up with a confused expression against a stone wall.© Hidrion0:11
  8. A group of scientists in lab coats are in a swimming pool, looking up at a man standing on the deck, in a suburban backyard.© Hidrion0:12
  9. A man stands with his back to the camera, looking at several scientists in lab coats in and around a swimming pool in a backyard.© Hidrion0:14
  10. The Hidrion logo and tagline appear over a rippling water surface, with a boat and person visible above the water.© Hidrion0:17

Stills © Hidrion. Made by Partners, Garage Films and ROGERIO SERRASQUEIRO.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Scientists in lab coats relaxing in a pool, then surprised by a chemical-free solution.

Tagline: “Iões de vantagens.”

fish out of waterrole reversalunexpected revealscientific absurdityvisual metaphor

The cut

Length
20 s
Shots
10
Average shot
2.0 s

What creatives use Hidrion “Quimicos” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Hidrion “Quimicos”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Four scientists in lab coats are in and around a swimming pool in a modern house's backyard on a sunny day.© HidrionThree male scientists in lab coats are relaxing by a swimming pool, with one on an inflatable, one sitting on the edge, and one in the water.© HidrionA group of scientists in lab coats are standing and floating in a swimming pool, looking at each other in a suburban backyard.© HidrionA male scientist in a lab coat and glasses sits in an inflatable chair by a pool, adjusting his glasses with a thoughtful expression.© Hidrion
    Frames from Hidrion “Quimicos”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Hidrion “Quimicos” in order, with its length, framing and what happens in it.

    Four scientists in lab coats are in and around a swimming pool in a modern house's backyard on a sunny day.© HidrionThree male scientists in lab coats are relaxing by a swimming pool, with one on an inflatable, one sitting on the edge, and one in the water.© HidrionA group of scientists in lab coats are standing and floating in a swimming pool, looking at each other in a suburban backyard.© HidrionA male scientist in a lab coat and glasses sits in an inflatable chair by a pool, adjusting his glasses with a thoughtful expression.© HidrionA group of scientists in lab coats are relaxing in and around a swimming pool at a modern house on a sunny day.© HidrionA man with wet hair and a white shirt emerges from a swimming pool, looking around with a surprised expression.© Hidrion
    Length: 20 s · Shots: 10 · Average shot: 2.0 s

  3. 03Ad ideas: every spot built on a fish out of water

    Before you present an idea, you need to know who has done it, and how.

    Hidrion “Quimicos” is built on a fish out of water. Search the library by idea to see every spot that uses it.

    Cupnoodle “Globalization”© CupnoodlePaul Wellstone for Senate “Looking for Rudy”© Paul Wellstone for SenateWaitrose “The Gastronaut”© WaitroseNetflix “Discover Your Future”© Netflix
    Cupnoodle · Paul Wellstone for Senate · Waitrose · Netflix

Award-winning home commercials

Questions

Who directed the Hidrion “Quimicos” commercial?

ROGERIO SERRASQUEIRO directed it, produced by Garage Films, for the agency Partners.

Which agency made Hidrion “Quimicos”?

Partners created it for Hidrion (2012).

What awards did Hidrion “Quimicos” win?

2 awards, including El Ojo de Iberoamérica 2012 Bronze Film – TV1: Alimentos, lácteos, golosinas y snack and El Ojo de Iberoamérica 2012 Bronze Film – TV4: Productos de higiene doméstica y mantenimiento del hogar y la oficina.

What is the tagline of Hidrion “Quimicos”?

“Iões de vantagens.”

Sources for the credits and awards

elojodeiberoamerica.com