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Heineken “We'LL Meet Again” 2021

Heineken “We'LL Meet Again” (2021) is a Heineken commercial for Publicis Italien. It won 6 awards, including Cannes Lions 2021 Film Bronze, LIA 2021 Bronze — Online Film / Beverages - Alcoholic and Eurobest 2021 Bronze Film A01: Consumer Goods.

People stuck at home during lockdown prepare for a night out, only to realize they have nowhere to go, highlighting the longing for social connection and the return of nightlife.

Video: HEINEKEN UK on YouTube

Shot by shot

  1. An overhead shot shows a yellow taxi driving down a dark, empty city street at night, illuminated by streetlights.© Heineken0:00
  2. A yellow taxi drives past a closed bar or club with a marquee sign that reads "TEMPORARILY CLOSED SEE YOU SOON" at night.© Heineken0:02
  3. A young man with curly hair in a light suit looks around a dimly lit club or bar at night.© Heineken0:40
  4. A young man and woman stand outside a closed theater at night, with trash bags and bins around them, under a sign that reads "TEMPORARILY CLOSED SEE YOU SOON."© Heineken0:43
  5. A man in a pink suit and face mask looks at milk bottles in a supermarket, then turns to see another man in a mask.© Heineken0:56
  6. A man wearing a face mask looks over his shoulder while reaching into a refrigerator filled with Heineken bottles in a store.© Heineken1:00
  7. A woman with curly hair, wearing a sequined top and face mask, dances in a laundromat.© Heineken1:05
  8. A young woman in a sparkly top and face mask stands in a laundromat, gesturing with her hands as if talking to someone off-screen.© Heineken1:07
  9. Four young adults, dressed in stylish, colorful outfits, walk across a zebra crossing on a city street at night, carrying shopping bags.© Heineken1:10
  10. A young woman in a sparkly black dress holds up a Heineken bottle, looking around a dimly lit bar with a hopeful expression.© Heineken1:13
  11. A person in a pink dress and carrying a green shopping basket walks barefoot across a crosswalk at dusk in a city.© Heineken1:18
  12. A woman in a pink dress and carrying a green suitcase crosses a wide, empty city street at dusk, with tall buildings and traffic lights in the background.© Heineken1:21

Stills © Heineken. Made by Publicis Italien.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Anticipation of a night out during lockdown, with a classic song as soundtrack.

Tagline: “Nightlife lives on. #SocialiseResponsibly”

anticipation of an eventgetting ready montageloneliness in lockdownclassic song coversurreal elementshope for the future

The cut

Length
87 s
Shots
49
Average shot
1.8 s

What creatives use Heineken “We'LL Meet Again” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Heineken “We'LL Meet Again”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An overhead shot shows a yellow taxi driving down a dark, empty city street at night, illuminated by streetlights.© HeinekenA yellow taxi drives past a closed bar or club with a marquee sign that reads "TEMPORARILY CLOSED SEE YOU SOON" at night.© HeinekenA young man with curly hair in a light suit looks around a dimly lit club or bar at night.© HeinekenA young man and woman stand outside a closed theater at night, with trash bags and bins around them, under a sign that reads "TEMPORARILY CLOSED SEE YOU SOON."© Heineken
    Frames from Heineken “We'LL Meet Again”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Heineken “We'LL Meet Again” in order, with its length, framing and what happens in it.

    An overhead shot shows a yellow taxi driving down a dark, empty city street at night, illuminated by streetlights.© HeinekenA yellow taxi drives past a closed bar or club with a marquee sign that reads "TEMPORARILY CLOSED SEE YOU SOON" at night.© HeinekenA young man with curly hair in a light suit looks around a dimly lit club or bar at night.© HeinekenA young man and woman stand outside a closed theater at night, with trash bags and bins around them, under a sign that reads "TEMPORARILY CLOSED SEE YOU SOON."© HeinekenA man in a pink suit and face mask looks at milk bottles in a supermarket, then turns to see another man in a mask.© HeinekenA man wearing a face mask looks over his shoulder while reaching into a refrigerator filled with Heineken bottles in a store.© Heineken
    Length: 87 s · Shots: 49 · Average shot: 1.8 s

  3. 03Ad ideas: every spot built on a anticipation of an event

    Before you present an idea, you need to know who has done it, and how.

    Heineken “We'LL Meet Again” is built on a anticipation of an event. Search the library by idea to see every spot that uses it.

    Riyadh Season “Battle Of The Baddest”© Riyadh SeasonTuro “How You Get There”© TuroThe Coca-Cola Company “The Flavour for Every Fan”© The Coca-Cola CompanyDestination “Primavera Sound 2022”© Destination
    Riyadh Season · Turo · The Coca-Cola Company · Destination

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Which agency made Heineken “We'LL Meet Again”?

Publicis Italien created it for Heineken (2021).

What awards did Heineken “We'LL Meet Again” win?

6 awards, including Cannes Lions 2021 Film Bronze, LIA 2021 Bronze — Online Film / Beverages - Alcoholic, LIA 2021 Bronze — Production & Post-Production / Direction and Eurobest 2021 Bronze Film A01: Consumer Goods.

What is the tagline of Heineken “We'LL Meet Again”?

“Nightlife lives on. #SocialiseResponsibly”

Sources for the credits and awards

The WorkThe WorkThe WorkThe WorkThe Work2021.liaentries.com