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Heineken “The Express” 2013

Heineken “The Express” (2013) is a Heineken commercial directed by MAHALIA BELO for Wieden+Kennedy. It won one award: Cannes Lions 2013 Film Craft Bronze.

A man is chased through a snowy landscape and boards a luxurious train, where he encounters various eccentric characters and dangerous situations, all while trying to get a Heineken.

Video: HeinekenenEspanol on YouTube

Shot by shot

  1. A man in a black coat and hat walks through a snowy city street, looking around cautiously as snow falls.© Heineken0:00
  2. A man in a black coat and hat looks around nervously as snow falls on a train platform.© Heineken0:05
  3. A crowd of people in heavy winter coats walk through a snowy, cold train station platform during a blizzard.© Heineken0:07
  4. A man in a dark coat is pushed onto a moving train by another man in a dark jacket, while a third person watches on a snowy platform.© Heineken0:11
  5. A waiter in a red jacket holds a tray of Heineken bottles while a woman in a blue dress holds a small dog on a moving train.© Heineken0:15
  6. A young man in a suit looks surprised and then turns away in a crowded, elegant interior with chandeliers.© Heineken0:17
  7. A man in a suit holds up a playing card, looking intently at it in a dimly lit room with a map on a screen.© Heineken0:31
  8. A man in a grey suit opens a door to reveal a waiter holding a tray with a lobster and a green bottle of Heineken beer.© Heineken0:35
  9. A man's feet in black shoes walk on a snowy, icy floor, kicking up snow as he moves forward in an interior space.© Heineken0:38
  10. A man in a black suit walks through a crowded, lively party inside a train car, looking around with a curious expression.© Heineken0:42
  11. A man in a suit is handed a Heineken by a bartender, while a woman in a red dress watches, in a crowded bar.© Heineken0:46
  12. A man in a suit holds a green bottle, looking around a crowded, dimly lit room, then the camera pans down to a silver briefcase and a woman's legs in high heels.© Heineken0:51

Stills © Heineken. Made by Wieden+Kennedy and MAHALIA BELO.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

James Bond-esque adventure on a train, with a twist of the absurd.

Tagline: “Open your world”

spy thriller parodytrain journeyhidden worldunexpected encountersmacguffin (Heineken)

The cut

Length
60 s
Shots
43
Average shot
1.4 s

What creatives use Heineken “The Express” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Heineken “The Express”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in a black coat and hat walks through a snowy city street, looking around cautiously as snow falls.© HeinekenA man in a black coat and hat looks around nervously as snow falls on a train platform.© HeinekenA crowd of people in heavy winter coats walk through a snowy, cold train station platform during a blizzard.© HeinekenA man in a dark coat is pushed onto a moving train by another man in a dark jacket, while a third person watches on a snowy platform.© Heineken
    Frames from Heineken “The Express”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Heineken “The Express” in order, with its length, framing and what happens in it.

    A man in a black coat and hat walks through a snowy city street, looking around cautiously as snow falls.© HeinekenA man in a black coat and hat looks around nervously as snow falls on a train platform.© HeinekenA crowd of people in heavy winter coats walk through a snowy, cold train station platform during a blizzard.© HeinekenA man in a dark coat is pushed onto a moving train by another man in a dark jacket, while a third person watches on a snowy platform.© HeinekenA waiter in a red jacket holds a tray of Heineken bottles while a woman in a blue dress holds a small dog on a moving train.© HeinekenA young man in a suit looks surprised and then turns away in a crowded, elegant interior with chandeliers.© Heineken
    Length: 60 s · Shots: 43 · Average shot: 1.4 s

  3. 03Ad ideas: every spot built on a spy thriller parody

    Before you present an idea, you need to know who has done it, and how.

    Heineken “The Express” is built on a spy thriller parody. Search the library by idea to see every spot that uses it.

    Canal+ “No Bad Choices”© Canal+GEICO “It's What You Do: Spy”© GEICOCorporate Traveller “Secret Agent”© Corporate TravellerSolmar Villas “Licence to Chill”© Solmar Villas
    Canal+ · GEICO · Corporate Traveller · Solmar Villas

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  • Clash of Clans "Clash from the Past" (2023) commercial still© Clash of ClansClash of Clans “Clash from the Past” 2023Dir. Nalle Sjöblad · Wieden+KennedyClio Awards Grand Prix 2023
  • Brawl Stars (Supercell) "Starr Park" (2021) commercial still© Brawl Stars (Supercell)Brawl Stars (Supercell) “Starr Park” 2021Dir. Steve Rogers · Wieden+KennedyCiclope Grand Prix 2020
  • Nike "You Can't Stop Us" (2020) commercial still© NikeNike “You Can't Stop Us” 2020Dir. Oscar Hudson · Wieden+KennedyCannes Lions Grand Prix 2021
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • Southern Comfort "Whatever's Comfortable: Beach" (2013) commercial still© Southern ComfortSouthern Comfort “Whatever's Comfortable: Beach” 2013Dir. Tim Godsall · Wieden+KennedyLondon International Awards Grand Prix 2013

Award-winning beer commercials

  • Cervecería y Maltería Quilmes "Coincidencias" (2023) commercial still© Cervecería y Maltería QuilmesCervecería y Maltería Quilmes “Coincidencias” 2023Dir. Augusto Giménez Zapiola · draftLine BueEl Ojo de Iberoamérica Grand Prix 2023
  • Foster's "Good Call" (2014) commercial still© Foster'sFoster's “Good Call” 2014adam&eve\TBWAIPA Effectiveness Awards Grand Prix 2014
  • Andes "Huracán Laura" (2013) commercial still© AndesAndes “Huracán Laura” 2013Dir. Armando Bo y Andrés Salmoyraghi · Del Campo Nazca Saatchi & SaatchiEl Ojo de Iberoamérica Grand Prix 2013
  • Guinness "noitulovE" (2005) commercial still© GuinnessGuinness “noitulovE” 2005Dir. Daniel Kleinman · AMV BBDOCannes Lions Grand Prix 2006
  • Budweiser "True" (2000) commercial still© BudweiserBudweiser “True” 2000Dir. Charles Stone III · DDB WorldwideClio Awards Grand Prix 2000
  • Guinness Brewing GB "Bicycle" (1997) commercial still© Guinness Brewing GBGuinness Brewing GB “Bicycle” 1997Dir. Tony Kaye · Ogilvy & MatherEpica Grand Prix 1996

Questions

Who directed the Heineken “The Express” commercial?

MAHALIA BELO directed it, for the agency Wieden+Kennedy.

Which agency made Heineken “The Express”?

Wieden+Kennedy created it for Heineken (2013).

What awards did Heineken “The Express” win?

1 awards, including Cannes Lions 2013 Film Craft Bronze.

What is the tagline of Heineken “The Express”?

“Open your world”

Sources for the credits and awards

The WorkThe Work