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Heineken “The City” 2015

Heineken “The City” (2015) is a Heineken commercial directed by Traktor for 750mph. It won 3 awards, including Cannes Lions 2015 Film Bronze and NYF 2015 Third Prize (Bronze) — FILM: Craft: Best Use of Music.

A man discovers a series of mysterious business cards that lead him on an adventurous night through a vibrant city, revealing hidden experiences and unexpected encounters.

Video: Heineken Ireland on YouTube

Shot by shot

  1. A man in a beige jacket and blue pants walks through a busy city street at night, raising his hand to hail a taxi.© Heineken0:00
  2. A man with a beard in a light jacket looks down at the back of an orange car, surrounded by a blurry crowd at night.© Heineken0:02
  3. A man with a beard and a light brown jacket looks back at the camera from inside an orange taxi in a crowded city street at night.© Heineken0:04
  4. A hand holds up a business card for "The Chop" with a knife logo, then pulls it away to reveal a neon sign for the same shop.© Heineken0:10
  5. A young woman with dark hair in a white shirt and brown apron looks over her shoulder with a serious expression in a dimly lit room.© Heineken0:13
  6. A green Heineken beer bottle sits in a silver ice bucket, with a dark background and a metallic handle visible on the right.© Heineken0:17
  7. A man with a beard sits in a barber's chair as a woman drapes a white cloth over him in a dimly lit barbershop.© Heineken0:18
  8. A young man in a light jacket stands in a graffiti-covered alley at night, interacting with several men in colorful, patterned suits.© Heineken0:23
  9. A man in a jockey helmet holds a card with a horse's picture, "Captain Clop" written on it, at a night horse race.© Heineken0:31
  10. A man in a bright blue suit sits on a horse at a racetrack at night, while another man takes a photo and a woman adjusts his outfit.© Heineken0:32
  11. A diverse crowd of people, including a man in a suit and a woman in a jacket, cheer excitedly with their arms raised in an arena at night.© Heineken0:37
  12. A man in a suit is superimposed over a crowd watching a horse race at night, with a scoreboard in the background.© Heineken0:38

Stills © Heineken. Made by 750mph and Traktor.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Mysterious business cards lead to a night of unexpected urban adventures.

Tagline: “open your world”

mystery objecturban explorationunexpected encounterstransformation journeyhidden world

The cut

Length
60 s
Shots
59
Average shot
1.0 s

What creatives use Heineken “The City” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Heineken “The City”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in a beige jacket and blue pants walks through a busy city street at night, raising his hand to hail a taxi.© HeinekenA man with a beard in a light jacket looks down at the back of an orange car, surrounded by a blurry crowd at night.© HeinekenA man with a beard and a light brown jacket looks back at the camera from inside an orange taxi in a crowded city street at night.© HeinekenA young woman with dark hair in a white shirt and brown apron looks over her shoulder with a serious expression in a dimly lit room.© Heineken
    Frames from Heineken “The City”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Heineken “The City” in order, with its length, framing and what happens in it.

    A man in a beige jacket and blue pants walks through a busy city street at night, raising his hand to hail a taxi.© HeinekenA man with a beard in a light jacket looks down at the back of an orange car, surrounded by a blurry crowd at night.© HeinekenA man with a beard and a light brown jacket looks back at the camera from inside an orange taxi in a crowded city street at night.© HeinekenA young woman with dark hair in a white shirt and brown apron looks over her shoulder with a serious expression in a dimly lit room.© HeinekenA green Heineken beer bottle sits in a silver ice bucket, with a dark background and a metallic handle visible on the right.© HeinekenA man with a beard sits in a barber's chair as a woman drapes a white cloth over him in a dimly lit barbershop.© Heineken
    Length: 60 s · Shots: 59 · Average shot: 1.0 s

  3. 03Ad ideas: every spot built on a mystery object

    Before you present an idea, you need to know who has done it, and how.

    Heineken “The City” is built on a mystery object. Search the library by idea to see every spot that uses it.

    Nissan AMIEO “LEAF”© Nissan AMIEObelairdirect “Lightswitch”© belairdirectHulu “Couch”© HuluWeir & Sons “The Locket”© Weir & Sons
    Nissan AMIEO · belairdirect · Hulu · Weir & Sons

More commercials by Traktor

  • Tide "It's a Tide Ad" (2018) commercial still© TideTide “It's a Tide Ad” 2018Dir. Traktor · Saatchi & Saatchi NYCannes Lions Grand Prix 2018
  • Fox Sports Net "China" (2001) commercial still© Fox Sports NetFox Sports Net “China” 2001Dir. Traktor · Cliff Freeman & PartnersCannes Lions Grand Prix 2001
  • Facebook "Facebook 'Kazoo" (2021) commercial still© FacebookFacebook “Facebook 'Kazoo” 2021Dir. Traktor · Wieden + Kennedy, PortlandAdFest Gold 2021
  • VIRGIN ATLANTIC "Love At First Flight" (2009) commercial still© VIRGIN ATLANTICVIRGIN ATLANTIC “Love At First Flight” 2009Dir. Traktor · RKCR/Y&RClio Awards Gold 2009
  • Boots "Here Come The Girls" (2008) commercial still© BootsBoots “Here Come The Girls” 2008Dir. Traktor · MotherBritish Arrows Gold 2008
  • Miller Lite "Arm Control" (1998) commercial still© Miller LiteMiller Lite “Arm Control” 1998Dir. Traktor · Fallon McElligottCannes Lions Gold 1998

Award-winning beer commercials

  • Cervecería y Maltería Quilmes "Coincidencias" (2023) commercial still© Cervecería y Maltería QuilmesCervecería y Maltería Quilmes “Coincidencias” 2023Dir. Augusto Giménez Zapiola · draftLine BueEl Ojo de Iberoamérica Grand Prix 2023
  • Foster's "Good Call" (2014) commercial still© Foster'sFoster's “Good Call” 2014adam&eve\TBWAIPA Effectiveness Awards Grand Prix 2014
  • Andes "Huracán Laura" (2013) commercial still© AndesAndes “Huracán Laura” 2013Dir. Armando Bo y Andrés Salmoyraghi · Del Campo Nazca Saatchi & SaatchiEl Ojo de Iberoamérica Grand Prix 2013
  • Guinness "noitulovE" (2005) commercial still© GuinnessGuinness “noitulovE” 2005Dir. Daniel Kleinman · AMV BBDOCannes Lions Grand Prix 2006
  • Budweiser "True" (2000) commercial still© BudweiserBudweiser “True” 2000Dir. Charles Stone III · DDB WorldwideClio Awards Grand Prix 2000
  • Guinness Brewing GB "Bicycle" (1997) commercial still© Guinness Brewing GBGuinness Brewing GB “Bicycle” 1997Dir. Tony Kaye · Ogilvy & MatherEpica Grand Prix 1996

Questions

Who directed the Heineken “The City” commercial?

Traktor directed it, for the agency 750mph.

Which agency made Heineken “The City”?

750mph created it for Heineken (2015).

What awards did Heineken “The City” win?

3 awards, including Cannes Lions 2015 Film Bronze, Cannes Lions 2015 Film Craft Bronze and NYF 2015 Third Prize (Bronze) — FILM: Craft: Best Use of Music.

What is the tagline of Heineken “The City”?

“open your world”

Sources for the credits and awards

The WorkThe WorkThe WorkThe Workweb.archive.org