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Heineken “Heineken Social Off Socials” 2026

Heineken “Heineken Social Off Socials” (2026) is a Heineken commercial directed by Bradley and Pablo for LePub, produced by Prettybird. It won one award: Creative Circle 2026 Bronze Film Craft - Direction (single).

In a world where social media has gone empty, people are forced to reconnect in real life, finding joy and genuine connections over a Heineken.

Video: HeinekenUSA on YouTube

Shot by shot

  1. A newspaper with the headline "SOCIAL MEDIA GONE EMPTY" lies on a dark, wet ground, with the Heineken logo and "presents" superimposed above it.© Heineken0:00
  2. Joe Jonas, a man with dark curly hair and a mustache, looks around and then down at his phone on a city street during the day.© Heineken0:02
  3. A hand holds a smartphone displaying a social media post by @joejonas, who is seen winking and smiling at the camera.© Heineken0:04
  4. A person in a ruffled sleeve holds a smartphone displaying a social media post of a man in a pink jumpsuit dancing in a room.© Heineken0:06
  5. A man with a beard and pink, flower-like adornments on his head and shoulders looks at his phone under a bridge.© Heineken0:07
  6. A young woman with braids and large earrings looks at her phone, which is mounted on a ring light, in a dimly lit room.© Heineken0:08
  7. A man with a mustache and curly hair looks around a dusty, deserted city street.© Heineken0:13
  8. A person's hand taps a smartphone screen showing a live video of Joe Jonas with zero viewers, next to a Heineken bottle on a dark table.© Heineken0:14
  9. A young woman with short blonde hair and a leather jacket smiles in a crowded bar with green neon lights in the background.© Heineken0:16
  10. Three green Heineken beer bottles and a glass of water sit on a dark bar counter, with a person's hands visible in the background.© Heineken0:17
  11. A diverse group of people are seen dancing and socializing in a lively bar, with three individuals in the foreground toasting with Heineken bottles.© Heineken0:18
  12. A man walks down a dark, wet alley at night, with a glowing Heineken sign on the left and text overlayed on the right.© Heineken0:26

Stills © Heineken. Made by LePub, Prettybird and Bradley and Pablo.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Social media is empty, real life is full.

Tagline: “Social networking since 1873.”

dystopian futurecelebrity cameosocial media detoxrediscovering joythe power of real connectionbrand as connector

The cut

Length
30 s
Shots
16
Average shot
1.9 s

What creatives use Heineken “Heineken Social Off Socials” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Heineken “Heineken Social Off Socials”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Joe Jonas, a man with dark curly hair and a mustache, looks around and then down at his phone on a city street during the day.© HeinekenA hand holds a smartphone displaying a social media post by @joejonas, who is seen winking and smiling at the camera.© HeinekenA person in a ruffled sleeve holds a smartphone displaying a social media post of a man in a pink jumpsuit dancing in a room.© HeinekenA man with a beard and pink, flower-like adornments on his head and shoulders looks at his phone under a bridge.© Heineken
    Frames from Heineken “Heineken Social Off Socials”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Heineken “Heineken Social Off Socials” in order, with its length, framing and what happens in it.

    Joe Jonas, a man with dark curly hair and a mustache, looks around and then down at his phone on a city street during the day.© HeinekenA hand holds a smartphone displaying a social media post by @joejonas, who is seen winking and smiling at the camera.© HeinekenA person in a ruffled sleeve holds a smartphone displaying a social media post of a man in a pink jumpsuit dancing in a room.© HeinekenA man with a beard and pink, flower-like adornments on his head and shoulders looks at his phone under a bridge.© HeinekenA young woman with braids and large earrings looks at her phone, which is mounted on a ring light, in a dimly lit room.© HeinekenA man with a mustache and curly hair looks around a dusty, deserted city street.© Heineken
    Length: 30 s · Shots: 16 · Average shot: 1.9 s

  3. 03Ad ideas: every spot built on a dystopian future

    Before you present an idea, you need to know who has done it, and how.

    Heineken “Heineken Social Off Socials” is built on a dystopian future. Search the library by idea to see every spot that uses it.

    Young Capital “Boost Your Boomer”© Young CapitalApple “Privacy on iPhone”© AppleSamsung “Playtime is over”© SamsungInterface “Unlikely Hero”© Interface
    Young Capital · Apple · Samsung · Interface

More commercials by Bradley and Pablo

More from LePub

  • Heineken "When You Drive Never Drink" (2017) commercial still© HeinekenHeineken “When You Drive Never Drink” 2017Dir. Joaquim Back · LePubCannes Lions Silver 2017
  • Dos Equis "At Long Last, He's Back – Most Interesting Man" (2026) commercial still© Dos EquisDos Equis “At Long Last, He's Back – Most Interesting Man” 2026Dir. Ivan Zacharias · LePub
  • Samsung "Open Always Wins Olympic Film" (2026) commercial still© SamsungSamsung “Open Always Wins Olympic Film” 2026Dir. Eliot Rausch · LePub
  • HEINEKEN® GLOBAL "Tocayos" (2026) commercial still© HEINEKEN® GLOBALHEINEKEN® GLOBAL “Tocayos” 2026Dir. Santiago Zannou · LePub
  • Lavazza "Tablì" (2026) commercial still© LavazzaLavazza “Tablì” 2026Dir. Andrea Marini · LePub
  • Heineken USA "Heineken 0.0 - Second Serve Tickets" (2026) commercial still© Heineken USAHeineken USA “Heineken 0.0 - Second Serve Tickets” 2026Dir. Simon Dolsten · LePub

Award-winning beer commercials

  • Cervecería y Maltería Quilmes "Coincidencias" (2023) commercial still© Cervecería y Maltería QuilmesCervecería y Maltería Quilmes “Coincidencias” 2023Dir. Augusto Giménez Zapiola · draftLine BueEl Ojo de Iberoamérica Grand Prix 2023
  • Foster's "Good Call" (2014) commercial still© Foster'sFoster's “Good Call” 2014adam&eve\TBWAIPA Effectiveness Awards Grand Prix 2014
  • Andes "Huracán Laura" (2013) commercial still© AndesAndes “Huracán Laura” 2013Dir. Armando Bo y Andrés Salmoyraghi · Del Campo Nazca Saatchi & SaatchiEl Ojo de Iberoamérica Grand Prix 2013
  • Guinness "noitulovE" (2005) commercial still© GuinnessGuinness “noitulovE” 2005Dir. Daniel Kleinman · AMV BBDOCannes Lions Grand Prix 2006
  • Budweiser "True" (2000) commercial still© BudweiserBudweiser “True” 2000Dir. Charles Stone III · DDB WorldwideClio Awards Grand Prix 2000
  • Guinness Brewing GB "Bicycle" (1997) commercial still© Guinness Brewing GBGuinness Brewing GB “Bicycle” 1997Dir. Tony Kaye · Ogilvy & MatherEpica Grand Prix 1996

Questions

Who directed the Heineken “Heineken Social Off Socials” commercial?

Bradley and Pablo directed it, produced by Prettybird, for the agency LePub.

Which agency made Heineken “Heineken Social Off Socials”?

LePub created it for Heineken (2026).

What awards did Heineken “Heineken Social Off Socials” win?

1 awards, including Creative Circle 2026 Bronze Film Craft - Direction (single).

What is the tagline of Heineken “Heineken Social Off Socials”?

“Social networking since 1873.”

Sources for the credits and awards

creativecircle.co.uk