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Halo Top Creamery “Eat the Ice Cream” 2017

Halo Top Creamery “Eat the Ice Cream” (2017) is a Halo Top Creamery commercial directed by Mike Diva for Lord Danger (Los Angeles), produced by Lord Danger (Los Angeles). It won 2 awards, including Epica 2017 Bronze Humour in Advertising and Adweek Best Ads of 2017 #10.

An elderly woman is trapped in a sterile, futuristic room where robots force-feed her ice cream, revealing a dystopian future where humans are controlled by machines for their ice cream consumption.

Video: Mike Diva on YouTube

Shot by shot

  1. A woman with white hair and a white gown slowly opens her eyes, looking up in a sterile, white room.© Halo Top Creamery0:00
  2. An elderly woman with white hair, wearing a white gown, looks with a worried expression at a robot in a sterile, all-white room.© Halo Top Creamery0:15
  3. An elderly woman with white hair is fed a spoonful of ice cream by a robotic arm in a sterile, white room.© Halo Top Creamery0:20
  4. A pale woman with a robotic arm looks at a white robot with glowing eyes in a sterile, futuristic room.© Halo Top Creamery0:28
  5. An older woman with white hair and a white shirt looks around with a confused expression in a sterile, white room.© Halo Top Creamery0:37
  6. An elderly woman with white hair looks distressed as a robotic arm feeds her a spoonful of ice cream in a sterile, white room.© Halo Top Creamery0:44
  7. An elderly woman with white hair, wearing a white gown, is force-fed ice cream by a robotic arm in a sterile, white room.© Halo Top Creamery0:49
  8. An older woman with white hair, wearing a white gown, is spoon-fed by a robotic arm in a sterile, all-white room, looking distressed.© Halo Top Creamery0:52
  9. A small metal spoon with a black handle is thrown onto a white, sterile-looking surface, landing next to a small blob of ice cream.© Halo Top Creamery0:58
  10. An elderly woman with white hair looks at a white robot that opens its chest to reveal an ice cream cone in a sterile, all-white room.© Halo Top Creamery1:05
  11. An older woman with white hair, wearing a white gown, looks directly at the camera with a worried expression while holding an ice cream cone in a sterile, all-white room.© Halo Top Creamery1:14
  12. An elderly woman in a white gown sits in a futuristic, all-white room, looking at a robot holding an ice cream cone.© Halo Top Creamery1:19

Stills © Halo Top Creamery. Made by Lord Danger (Los Angeles), Lord Danger (Los Angeles) and Mike Diva.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Dystopian future where robots force-feed humans ice cream for their own good.

Tagline: “Delicious Low-Cal Ice Cream”

dystopian futurerobot overlordsforced consumptionsterile environmentelderly protagonistunsettling calm

The cut

Length
95 s
Shots
27
Average shot
3.5 s

What creatives use Halo Top Creamery “Eat the Ice Cream” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Halo Top Creamery “Eat the Ice Cream”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman with white hair and a white gown slowly opens her eyes, looking up in a sterile, white room.© Halo Top CreameryAn elderly woman with white hair, wearing a white gown, looks with a worried expression at a robot in a sterile, all-white room.© Halo Top CreameryAn elderly woman with white hair is fed a spoonful of ice cream by a robotic arm in a sterile, white room.© Halo Top CreameryA pale woman with a robotic arm looks at a white robot with glowing eyes in a sterile, futuristic room.© Halo Top Creamery
    Frames from Halo Top Creamery “Eat the Ice Cream”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Halo Top Creamery “Eat the Ice Cream” in order, with its length, framing and what happens in it.

    A woman with white hair and a white gown slowly opens her eyes, looking up in a sterile, white room.© Halo Top CreameryAn elderly woman with white hair, wearing a white gown, looks with a worried expression at a robot in a sterile, all-white room.© Halo Top CreameryAn elderly woman with white hair is fed a spoonful of ice cream by a robotic arm in a sterile, white room.© Halo Top CreameryA pale woman with a robotic arm looks at a white robot with glowing eyes in a sterile, futuristic room.© Halo Top CreameryAn older woman with white hair and a white shirt looks around with a confused expression in a sterile, white room.© Halo Top CreameryAn elderly woman with white hair looks distressed as a robotic arm feeds her a spoonful of ice cream in a sterile, white room.© Halo Top Creamery
    Length: 95 s · Shots: 27 · Average shot: 3.5 s

  3. 03Ad ideas: every spot built on a dystopian future

    Before you present an idea, you need to know who has done it, and how.

    Halo Top Creamery “Eat the Ice Cream” is built on a dystopian future. Search the library by idea to see every spot that uses it.

    Young Capital “Boost Your Boomer”© Young CapitalApple “Privacy on iPhone”© AppleSamsung “Playtime is over”© SamsungInterface “Unlikely Hero”© Interface
    Young Capital · Apple · Samsung · Interface

More commercials by Mike Diva

  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Amazon "Five Star Theater Starring Benedict Cumberbatch" (2026) commercial still© AmazonAmazon “Five Star Theater Starring Benedict Cumberbatch” 2026Dir. Mike DivaWebby Awards Winner 2026
  • Old Spice "Barbershop Sextet" (2022) commercial still© Old SpiceOld Spice “Barbershop Sextet” 2022Dir. Mike Diva · Weiden+KennedyAICP Awards Honoree 2022
  • Amazon Sync "Bidet Review" (2025) commercial still© Amazon SyncAmazon Sync “Bidet Review” 2025Dir. Mike Diva · Amazon XCM
  • Lynx "Drip Too Hard" (2024) commercial still© LynxLynx “Drip Too Hard” 2024Dir. Mike Diva · Martin
  • Back Market "The New One" (2023) commercial still© Back MarketBack Market “The New One” 2023Dir. Mike Diva · Back Market

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Who directed the Halo Top Creamery “Eat the Ice Cream” commercial?

Mike Diva directed it, produced by Lord Danger (Los Angeles), for the agency Lord Danger (Los Angeles).

Which agency made Halo Top Creamery “Eat the Ice Cream”?

Lord Danger (Los Angeles) created it for Halo Top Creamery (2017).

What awards did Halo Top Creamery “Eat the Ice Cream” win?

2 awards, including Epica 2017 Bronze Humour in Advertising and Adweek Best Ads of 2017 #10.

What is the tagline of Halo Top Creamery “Eat the Ice Cream”?

“Delicious Low-Cal Ice Cream”

Sources for the credits and awards

winners.epica-awards.comweb.archive.org