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Haagen-Dazs “Anthem” 2005

Haagen-Dazs “Anthem” (2005) is a Haagen-Dazs commercial directed by Matthias Zentner for Goodby Silverstein & Partners, produced by velvet mediendesign. It won 2 awards, including Clio 2005 Bronze — Television/Cinema / Music-Original and LIA 2004 Winner — TV/Cinema / Dairy Products.

This ad showcases the natural ingredients and purity of Haagen-Dazs ice cream, emphasizing quality through minimalist text and evocative imagery.

Video: Häagen-Dazs US on YouTube

Shot by shot

  1. White text appears on a plain white wall, stating "There is a school of thought" in a clean, minimalist setting.© Haagen-Dazs0:00
  2. Water cascades over dark, textured rocks, with white on-screen text appearing over the scene.© Haagen-Dazs0:08
  3. A person's hands hold a generous handful of fresh, wet strawberries, with a soft green background, as text appears on screen.© Haagen-Dazs0:10
  4. A wide shot shows walnuts in a stone trough in a field with a tree in the background under a cloudy sky.© Haagen-Dazs0:12
  5. A close-up shot shows walnuts and walnut shells on a textured, earthy surface, with the text "what we put in" appearing on screen.© Haagen-Dazs0:13
  6. Three blocks of chocolate, varying in color, are stacked on a rustic wooden surface, with chocolate shavings scattered around them.© Haagen-Dazs0:15
  7. Text appears on screen, "but also what we leave out", against a backdrop of dark, dramatic clouds with a bright light shining through.© Haagen-Dazs0:17

Stills © Haagen-Dazs. Made by Goodby Silverstein & Partners, velvet mediendesign and Matthias Zentner.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Highlighting natural ingredients and purity through minimalist text and evocative imagery.

Tagline: “made like no other*”

minimalist aestheticnature's bountyingredient focustext overlayproduct as artless is more

The cut

Length
29 s
Shots
12
Average shot
2.4 s

What creatives use Haagen-Dazs “Anthem” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Haagen-Dazs “Anthem”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Water cascades over dark, textured rocks, with white on-screen text appearing over the scene.© Haagen-DazsA wide shot shows walnuts in a stone trough in a field with a tree in the background under a cloudy sky.© Haagen-DazsA close-up shot shows walnuts and walnut shells on a textured, earthy surface, with the text "what we put in" appearing on screen.© Haagen-DazsThree blocks of chocolate, varying in color, are stacked on a rustic wooden surface, with chocolate shavings scattered around them.© Haagen-Dazs
    Frames from Haagen-Dazs “Anthem”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Haagen-Dazs “Anthem” in order, with its length, framing and what happens in it.

    Water cascades over dark, textured rocks, with white on-screen text appearing over the scene.© Haagen-DazsA wide shot shows walnuts in a stone trough in a field with a tree in the background under a cloudy sky.© Haagen-DazsA close-up shot shows walnuts and walnut shells on a textured, earthy surface, with the text "what we put in" appearing on screen.© Haagen-DazsThree blocks of chocolate, varying in color, are stacked on a rustic wooden surface, with chocolate shavings scattered around them.© Haagen-Dazs
    Length: 29 s · Shots: 12 · Average shot: 2.4 s

  3. 03Ad ideas: every spot built on a minimalist aesthetic

    Before you present an idea, you need to know who has done it, and how.

    Haagen-Dazs “Anthem” is built on a minimalist aesthetic. Search the library by idea to see every spot that uses it.

    New Balance “Grey Days”© New BalanceAudi “Audi Rings”© AudiOpenAI “The Intelligence Age”© OpenAIHennessy “Board Game”© Hennessy
    New Balance · Audi · OpenAI · Hennessy

More commercials by Matthias Zentner

  • Gran Centenario "The Calling" (2009) commercial still© Gran CentenarioGran Centenario “The Calling” 2009Dir. Matthias Zentner · DDBClio Awards Silver 2009
  • Hamad International Airport "Orchard 1 Year Anniversary" (2023) commercial still© Hamad International AirportHamad International Airport “Orchard 1 Year Anniversary” 2023Dir. Matthias Zentner · M+C Saatchi MENA
  • Brita "Make Every Drop Amazing" (2016) commercial still© BritaBrita “Make Every Drop Amazing” 2016Dir. Matthias Zentner
  • Visa "Aquarium" (2010) commercial still© VisaVisa “Aquarium” 2010Dir. Matthias Zentner · TBWA\Chiat\Day

More from Goodby Silverstein & Partners

  • Nike "Skateboarding: Running" (1998) commercial still© NikeNike “Skateboarding: Running” 1998Goodby Silverstein & PartnersCannes Lions Grand Prix 1998
  • Cheetos "Other Hand" (2025) commercial still© CheetosCheetos “Other Hand” 2025Dir. Harold Einstein · Goodby Silverstein & PartnersANDY Awards Gold 2025
  • Frito Lay "Taste of Soccer" (2023) commercial still© Frito LayFrito Lay “Taste of Soccer” 2023Dir. We Are From LA · Goodby Silverstein & PartnersAICP Awards Winner 2023
  • Courageous Conversation Global Foundation "Not a Gun" (2021) commercial still© Courageous Conversation Global FoundationCourageous Conversation Global Foundation “Not a Gun” 2021Dir. Kevin Foley · Goodby Silverstein & PartnersANDY Awards Gold 2021
  • Xfinity "The Greatest Gift" (2021) commercial still© XfinityXfinity “The Greatest Gift” 2021Dir. Craig Gillespie · Goodby Silverstein & PartnersANDY Awards Gold 2021
  • Doritos "The Cool Ranch feat. Lil Nas X and Sam Elliott" (2020) commercial still© DoritosDoritos “The Cool Ranch feat. Lil Nas X and Sam Elliott” 2020Dir. Lance Acord · Goodby Silverstein & PartnersANDY Awards Gold 2020

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Who directed the Haagen-Dazs “Anthem” commercial?

Matthias Zentner directed it, produced by velvet mediendesign, for the agency Goodby Silverstein & Partners.

Which agency made Haagen-Dazs “Anthem”?

Goodby Silverstein & Partners created it for Haagen-Dazs (2005).

What awards did Haagen-Dazs “Anthem” win?

2 awards, including Clio 2005 Bronze — Television/Cinema / Music-Original and LIA 2004 Winner — TV/Cinema / Dairy Products.

What is the tagline of Haagen-Dazs “Anthem”?

“made like no other*”

Sources for the credits and awards

web.archive.orgweb.archive.org