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H&M “The Secret Life Of Flowers” 2017

H&M “The Secret Life Of Flowers” (2017) is a H&M commercial directed by Baz Luhrmann for Bazmark Inq LLC, produced by Bazmark Inq LLC & Biscuit Filmworks. It won one award: Epica 2017 Silver Fashion, Footwear & Personal Accessories.

Two young men arrive at a mysterious, overgrown manor where they discover a hidden world of fashion, romance, and magic, culminating in a fantastical garden party.

Video: H&M on YouTube

Shot by shot

  1. Two young men in a vintage yellow convertible drive through a lush green landscape, with one looking out the window and the other driving.© H&M0:00
  2. Two young men, one with blonde hair and the other with brown hair, are riding in a car, smiling and laughing joyfully.© H&M0:23
  3. A young man in a green jacket and an older man with a white beard stand in a room overgrown with plants, looking at each other.© H&M0:53
  4. An aerial view of a grand classical building with illuminated columns, surrounded by expansive green fields and trees, with a reflective body of water in the foreground at sunset.© H&M1:30
  5. A woman in a floral jacket stands behind a table, looking at a young man with blonde hair, at an outdoor dinner party.© H&M1:45
  6. A young woman with short hair and a black dress stands at a candlelit dinner table, looking intently at someone off-screen, surrounded by other guests.© H&M2:05
  7. A woman in a floral jacket stands behind a man with blonde hair at a candlelit dinner table, while another woman sits to the right, in a grand dining room.© H&M2:17
  8. Two young men in period suits dance closely, one with blonde hair smiling at the other, in a dimly lit garden party setting.© H&M2:33
  9. A group of diverse models in elaborate floral outfits pose for a photographer in a lush, flower-filled interior setting.© H&M2:45
  10. Three young adults in grey suits and white ruffled shirts playfully wrestle over a floral pillow in a lush, overgrown garden setting with stone walls.© H&M2:50
  11. A woman in a suit runs across a grassy lawn away from a large building, while a man in a suit peeks from behind a wall.© H&M3:01
  12. A man walks through a sun-dappled forest, then the camera pulls back to reveal a group of people lying in a field of colorful flowers.© H&M3:34

Stills © H&M. Made by Bazmark Inq LLC, Bazmark Inq LLC & Biscuit Filmworks and Baz Luhrmann.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A mysterious manor where flowers bloom eternally and fashion comes to life.

Tagline: “ERDEM x H&M”

secret gardenmagical realismforbidden romancefashion showtransformationescape from reality

The cut

Length
245 s
Shots
115
Average shot
2.1 s

What creatives use H&M “The Secret Life Of Flowers” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of H&M “The Secret Life Of Flowers”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Two young men in a vintage yellow convertible drive through a lush green landscape, with one looking out the window and the other driving.© H&MTwo young men, one with blonde hair and the other with brown hair, are riding in a car, smiling and laughing joyfully.© H&MA young man in a green jacket and an older man with a white beard stand in a room overgrown with plants, looking at each other.© H&MAn aerial view of a grand classical building with illuminated columns, surrounded by expansive green fields and trees, with a reflective body of water in the foreground at sunset.© H&M
    Frames from H&M “The Secret Life Of Flowers”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of H&M “The Secret Life Of Flowers” in order, with its length, framing and what happens in it.

    Two young men in a vintage yellow convertible drive through a lush green landscape, with one looking out the window and the other driving.© H&MTwo young men, one with blonde hair and the other with brown hair, are riding in a car, smiling and laughing joyfully.© H&MA young man in a green jacket and an older man with a white beard stand in a room overgrown with plants, looking at each other.© H&MAn aerial view of a grand classical building with illuminated columns, surrounded by expansive green fields and trees, with a reflective body of water in the foreground at sunset.© H&MA woman in a floral jacket stands behind a table, looking at a young man with blonde hair, at an outdoor dinner party.© H&MA young woman with short hair and a black dress stands at a candlelit dinner table, looking intently at someone off-screen, surrounded by other guests.© H&M
    Length: 245 s · Shots: 115 · Average shot: 2.1 s

  3. 03Ad ideas: every spot built on a magical realism

    Before you present an idea, you need to know who has done it, and how.

    H&M “The Secret Life Of Flowers” is built on a magical realism. Search the library by idea to see every spot that uses it.

    Squarespace “A Tale as Old as Websites”© SquarespaceBurbery “Burberry "Open Spaces”© BurberyPocari Sweat “Find Your Own Way”© Pocari SweatBurberry “Festive”© Burberry
    Squarespace · Burbery · Pocari Sweat · Burberry

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Kenzo "Kenzo World" (2016) commercial still© KenzoKenzo “Kenzo World” 2016Dir. Spike JonzeEpica Grand Prix 2016
  • River Island "Lou Dalton" (2016) commercial still© River IslandRiver Island “Lou Dalton” 2016Dir. Fred RowsonCiclope Grand Prix 2016
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013

Questions

Who directed the H&M “The Secret Life Of Flowers” commercial?

Baz Luhrmann directed it, produced by Bazmark Inq LLC & Biscuit Filmworks, for the agency Bazmark Inq LLC.

Which agency made H&M “The Secret Life Of Flowers”?

Bazmark Inq LLC created it for H&M (2017).

What awards did H&M “The Secret Life Of Flowers” win?

1 awards, including Epica 2017 Silver Fashion, Footwear & Personal Accessories.

What is the tagline of H&M “The Secret Life Of Flowers”?

“ERDEM x H&M”

Sources for the credits and awards

winners.epica-awards.com