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Gucci “Love Parade” 2023

Gucci “Love Parade” (2023) is a Gucci commercial directed by Mert & Marcus, produced by January Productions. It won 2 awards, including Creative Circle 2022 Gold FILM CRAFT - Best Colour Grading (single) and British Arrows 2023 Craft Bronze — Colourist.

A man in a retro-styled room, dressed in Gucci, experiences a range of emotions from contemplation to joy, culminating in a serene moment with a flower.

Video: GUCCI on YouTube

Shot by shot

  1. A man in a green sweater looks at his reflection in a small mirror on a wooden dresser in a warmly lit room.© Gucci0:00
  2. A man in a patterned sweater and green pants stands in front of a pink-framed mirror in a wood-paneled room with pink wainscoting, holding papers.© Gucci0:03
  3. A man in a patterned sweater and bow tie looks intently at the camera in a wood-paneled room.© Gucci0:05
  4. A man in a plaid suit and red bow tie raises his arm, seen from the side in a medium closeup.© Gucci0:07
  5. A man in a plaid suit and bow tie holds a pink flower, walking across a teal room with large windows.© Gucci0:08
  6. A man in a patterned sweater and bow tie stands in a wood-paneled room with pink trim, looking to the right.© Gucci0:09
  7. A man in a plaid suit and bow tie walks through a room, holding a pink flower in his outstretched hand.© Gucci0:10
  8. A man in a patterned sweater and bow tie holds a phone receiver to his mouth, looking off-camera in a wood-paneled room.© Gucci0:14
  9. A person wearing plaid pants and brown clogs with a gold buckle and green and red stripe sits on a teal carpet next to a bouquet of white flowers.© Gucci0:17
  10. A man in a patterned sweater sits on a chair, looking frustrated as he throws papers around a luxurious room.© Gucci0:19
  11. A man in a plaid suit reclines on a green couch, smiling as he holds a pink flower to his nose in a luxurious room.© Gucci0:20
  12. A man in a grey plaid suit and red bow tie holds a pink peony to his nose, smelling it, against a backdrop of colorful flowers.© Gucci0:22

Stills © Gucci. Made by January Productions and Mert & Marcus.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A man's emotional journey in a retro setting, showcasing Gucci's timeless elegance.

retro aestheticemotional journeysolitary contemplationfashion as expressionflower as motif

The cut

Length
30 s
Shots
18
Average shot
1.7 s

What creatives use Gucci “Love Parade” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Gucci “Love Parade”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in a green sweater looks at his reflection in a small mirror on a wooden dresser in a warmly lit room.© GucciA man in a patterned sweater and green pants stands in front of a pink-framed mirror in a wood-paneled room with pink wainscoting, holding papers.© GucciA man in a patterned sweater and bow tie looks intently at the camera in a wood-paneled room.© GucciA man in a plaid suit and red bow tie raises his arm, seen from the side in a medium closeup.© Gucci
    Frames from Gucci “Love Parade”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Gucci “Love Parade” in order, with its length, framing and what happens in it.

    A man in a green sweater looks at his reflection in a small mirror on a wooden dresser in a warmly lit room.© GucciA man in a patterned sweater and green pants stands in front of a pink-framed mirror in a wood-paneled room with pink wainscoting, holding papers.© GucciA man in a patterned sweater and bow tie looks intently at the camera in a wood-paneled room.© GucciA man in a plaid suit and red bow tie raises his arm, seen from the side in a medium closeup.© GucciA man in a plaid suit and bow tie holds a pink flower, walking across a teal room with large windows.© GucciA man in a patterned sweater and bow tie stands in a wood-paneled room with pink trim, looking to the right.© Gucci
    Length: 30 s · Shots: 18 · Average shot: 1.7 s

  3. 03Ad ideas: every spot built on a retro aesthetic

    Before you present an idea, you need to know who has done it, and how.

    Gucci “Love Parade” is built on a retro aesthetic. Search the library by idea to see every spot that uses it.

    Heinz “Mustard x Mustard”© HeinzBBC “Jazz Emu”© BBCAndrex “First Office Poo”© AndrexLipton “Ditch the Glitch”© Lipton
    Heinz · BBC · Andrex · Lipton

More commercials by Mert & Marcus

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013
  • Superga S.PA "The Challenge" (1998) commercial still© Superga S.PASuperga S.PA “The Challenge” 1998Dir. Tarsem · Pirella Gottsche LoweEpica Grand Prix 1997
  • Levi's "Backstory" (2026) commercial still© Levi'sLevi's “Backstory” 2026Dir. Kim Gehrig · TBWA\Chiat\DayAICP Awards Winner 2026

Questions

Who directed the Gucci “Love Parade” commercial?

Mert & Marcus directed it, produced by January Productions.

What awards did Gucci “Love Parade” win?

2 awards, including Creative Circle 2022 Gold FILM CRAFT - Best Colour Grading (single) and British Arrows 2023 Craft Bronze — Colourist.

Sources for the credits and awards

britisharrows.comweb.archive.org