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Gucci “Exquisite” 2023

Gucci “Exquisite” (2023) is a Gucci commercial directed by Mert & Marcus, produced by January Productions. It won 3 awards, including Creative Circle 2023 Gold COLOUR GRADING - Best Colour Grading (single), British Arrows 2023 Craft Silver — Colourist and AICP Post 2023 Winner Color Grading :60 to :90.

This ad is a surreal homage to Stanley Kubrick's films, featuring characters and scenes from his iconic works, all while showcasing Gucci's latest collection.

Video: GUCCI on YouTube

Shot by shot

  1. Four people, dressed in vintage clothing, are crammed into a small car, driving at night with the Gucci logo superimposed.© Gucci0:00
  2. A man with blonde hair and blue eyes, wearing a red astronaut helmet, looks directly at the camera with a surprised expression in a bright, modern interior.© Gucci0:12
  3. A person in a red astronaut suit stands next to a person in a dark suit with a blonde wig, both looking forward in a white, ornate room.© Gucci0:18
  4. A group of people in period costumes, including a woman in a white dress with Adidas stripes, play croquet on a sunny lawn with two dogs.© Gucci0:31
  5. A young woman in a purple beret, patterned top, green skirt, and brown boots stands in a hallway with floral wallpaper, holding a small handbag.© Gucci0:43
  6. A young man with a bowler hat and exaggerated eyelashes stares intensely at the camera while drinking milk from a tall glass.© Gucci0:49
  7. Three young men in stylized costumes sit in a dark interior, with the central figure drinking milk from a glass.© Gucci0:55
  8. A woman in a green ruffled gown and a person in a red astronaut suit walk down a futuristic white corridor.© Gucci0:59
  9. A person in a red spacesuit with an orange backpack floats down a white, geometric spaceship corridor, waving their right hand.© Gucci1:02
  10. Three men in bowler hats and suspenders, dressed in a Clockwork Orange style, sit together drinking milk.© Gucci1:05
  11. A young boy with a bowl cut and a blue jacket stands in front of stacked cardboard boxes, looking directly at the camera with a neutral expression.© Gucci1:09
  12. The white wordmark "GUCCI" is centered on a solid red background, serving as a brand identifier.© Gucci1:12

Stills © Gucci. Made by January Productions and Mert & Marcus.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Kubrick's cinematic universe meets high fashion, creating a surreal, stylish, and unsettling ad.

cinematic homagesurrealismfashion as artunsettling atmosphereiconic film referencesstylized characters

The cut

Length
88 s
Shots
35
Average shot
2.5 s

What creatives use Gucci “Exquisite” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Gucci “Exquisite”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man with blonde hair and blue eyes, wearing a red astronaut helmet, looks directly at the camera with a surprised expression in a bright, modern interior.© GucciA person in a red astronaut suit stands next to a person in a dark suit with a blonde wig, both looking forward in a white, ornate room.© GucciA group of people in period costumes, including a woman in a white dress with Adidas stripes, play croquet on a sunny lawn with two dogs.© GucciA young woman in a purple beret, patterned top, green skirt, and brown boots stands in a hallway with floral wallpaper, holding a small handbag.© Gucci
    Frames from Gucci “Exquisite”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Gucci “Exquisite” in order, with its length, framing and what happens in it.

    A man with blonde hair and blue eyes, wearing a red astronaut helmet, looks directly at the camera with a surprised expression in a bright, modern interior.© GucciA person in a red astronaut suit stands next to a person in a dark suit with a blonde wig, both looking forward in a white, ornate room.© GucciA group of people in period costumes, including a woman in a white dress with Adidas stripes, play croquet on a sunny lawn with two dogs.© GucciA young woman in a purple beret, patterned top, green skirt, and brown boots stands in a hallway with floral wallpaper, holding a small handbag.© GucciA young man with a bowler hat and exaggerated eyelashes stares intensely at the camera while drinking milk from a tall glass.© GucciThree young men in stylized costumes sit in a dark interior, with the central figure drinking milk from a glass.© Gucci
    Length: 88 s · Shots: 35 · Average shot: 2.5 s

  3. 03Ad ideas: every spot built on a surrealism

    Before you present an idea, you need to know who has done it, and how.

    Gucci “Exquisite” is built on a surrealism. Search the library by idea to see every spot that uses it.

    Hornbach “No Project Without Drama”© HornbachTubi “Rabbit Hole”© TubiDiDi “Yes, I DiDi”© DiDiSquarespace “Squarespace Super Bowl LX”© Squarespace
    Hornbach · Tubi · DiDi · Squarespace

More commercials by Mert & Marcus

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013
  • Superga S.PA "The Challenge" (1998) commercial still© Superga S.PASuperga S.PA “The Challenge” 1998Dir. Tarsem · Pirella Gottsche LoweEpica Grand Prix 1997
  • Levi's "Backstory" (2026) commercial still© Levi'sLevi's “Backstory” 2026Dir. Kim Gehrig · TBWA\Chiat\DayAICP Awards Winner 2026

Questions

Who directed the Gucci “Exquisite” commercial?

Mert & Marcus directed it, produced by January Productions.

What awards did Gucci “Exquisite” win?

3 awards, including Creative Circle 2023 Gold COLOUR GRADING - Best Colour Grading (single), British Arrows 2023 Craft Silver — Colourist and AICP Post 2023 Winner Color Grading :60 to :90.

Sources for the credits and awards

britisharrows.comaicpawards.comweb.archive.org