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Great Daffodil Appeal “Symmetry” 2014

Great Daffodil Appeal “Symmetry” (2014) is a Great Daffodil Appeal commercial directed by Tom Tagholm for DLKW Lowe, produced by Blink. It won one award: D&AD 2014 Wood Pencil — Film Advertising Crafts / Direction for Film Advertising.

This ad for Marie Curie's Great Daffodil Appeal juxtaposes the first and last moments of life, highlighting the importance of care at both ends of the spectrum.

Video: DLKW Lowe on Vimeo

Shot by shot

  1. A baby's bare legs and feet are seen from behind as they stand on a light wooden floor, with an adult's feet visible in the background.© Great Daffodil Appeal0:00
  2. An elderly man with an oxygen tube in his nose, wearing a brown jacket, looks down and smiles slightly, with an elderly woman out of focus behind him.© Great Daffodil Appeal0:04
  3. A young person in a green jacket and black pants stands with their hands clasped, leaning against a blue wall with a pink umbrella beside them.© Great Daffodil Appeal0:09
  4. A young boy with short hair and a woman with long hair share a tender kiss on the cheek, in a close-up shot.© Great Daffodil Appeal0:16
  5. A group of adults and babies are gathered around a small birthday cake with a single candle, celebrating a baby's first birthday in a cozy room.© Great Daffodil Appeal0:25
  6. A young boy with short brown hair, wearing a white shirt and striped tie, applies shaving cream to his face while looking into a mirror in a bathroom.© Great Daffodil Appeal0:30
  7. A close-up shot shows a person's neck being shaved with a safety razor, removing white shaving cream.© Great Daffodil Appeal0:36
  8. A person's hand dips a razor into a blue bowl of water on a wooden tray next to a bed, where another person is lying down.© Great Daffodil Appeal0:40
  9. A child and an adult are seen from behind, petting a fluffy black and white dog in a sunny, grassy outdoor area.© Great Daffodil Appeal0:44
  10. An overhead shot shows a baby lying in a crib, looking up, while an adult sits beside the crib, looking down at the baby.© Great Daffodil Appeal0:49
  11. A close-up shot shows a baby's hand with a hospital bracelet gripping an adult's finger, with the baby's face partially visible in the foreground.© Great Daffodil Appeal0:59
  12. A child's face is shown in a close-up, with their blue eyes looking directly at the camera, in an interior setting.© Great Daffodil Appeal1:13

Stills © Great Daffodil Appeal. Made by DLKW Lowe, Blink and Tom Tagholm.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Juxtaposing life's first and last moments to emphasize end-of-life care.

Tagline: “Your last moments should mean as much as your first. Wear a daffodil. Make a difference.”

life's journeycircle of lifeintergenerational connectiontender momentscontrast editingemotional appeal

The cut

Length
90 s
Shots
25
Average shot
3.6 s

What creatives use Great Daffodil Appeal “Symmetry” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Great Daffodil Appeal “Symmetry”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A baby's bare legs and feet are seen from behind as they stand on a light wooden floor, with an adult's feet visible in the background.© Great Daffodil AppealAn elderly man with an oxygen tube in his nose, wearing a brown jacket, looks down and smiles slightly, with an elderly woman out of focus behind him.© Great Daffodil AppealA young person in a green jacket and black pants stands with their hands clasped, leaning against a blue wall with a pink umbrella beside them.© Great Daffodil AppealA young boy with short hair and a woman with long hair share a tender kiss on the cheek, in a close-up shot.© Great Daffodil Appeal
    Frames from Great Daffodil Appeal “Symmetry”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Great Daffodil Appeal “Symmetry” in order, with its length, framing and what happens in it.

    A baby's bare legs and feet are seen from behind as they stand on a light wooden floor, with an adult's feet visible in the background.© Great Daffodil AppealAn elderly man with an oxygen tube in his nose, wearing a brown jacket, looks down and smiles slightly, with an elderly woman out of focus behind him.© Great Daffodil AppealA young person in a green jacket and black pants stands with their hands clasped, leaning against a blue wall with a pink umbrella beside them.© Great Daffodil AppealA young boy with short hair and a woman with long hair share a tender kiss on the cheek, in a close-up shot.© Great Daffodil AppealA group of adults and babies are gathered around a small birthday cake with a single candle, celebrating a baby's first birthday in a cozy room.© Great Daffodil AppealA young boy with short brown hair, wearing a white shirt and striped tie, applies shaving cream to his face while looking into a mirror in a bathroom.© Great Daffodil Appeal
    Length: 90 s · Shots: 25 · Average shot: 3.6 s

  3. 03Ad ideas: every spot built on a life's journey

    Before you present an idea, you need to know who has done it, and how.

    Great Daffodil Appeal “Symmetry” is built on a life's journey. Search the library by idea to see every spot that uses it.

    Kruger “Love Is Messy”© KrugerAge UK “Time flies”© Age UKKFC “50 Years of Family”© KFCZurich Malaysia “Ready for Every Change”© Zurich Malaysia
    Kruger · Age UK · KFC · Zurich Malaysia

More commercials by Tom Tagholm

  • Channel 4 "Meet the Superhumans" (2012) commercial still© Channel 4Channel 4 “Meet the Superhumans” 2012Dir. Tom Tagholm · 4creativeCannes Lions Grand Prix 2013
  • Three Mobile Ireland "The Loneliest Whale" (2016) commercial still© Three Mobile IrelandThree Mobile Ireland “The Loneliest Whale” 2016Dir. Tom Tagholm · Boys + GirlsCreative Circle Silver 2016
  • TuI "Bear" (2015) commercial still© TuITuI “Bear” 2015Dir. Tom TagholmD&AD Wood Pencil 2015
  • Transport for London "Take Another Look - Not a Life - Motorcyclist" (2025) commercial still© Transport for LondonTransport for London “Take Another Look - Not a Life - Motorcyclist” 2025Dir. Tom Tagholm · VCCP
  • NHS England "Act Fast" (2025) commercial still© NHS EnglandNHS England “Act Fast” 2025Dir. Tom Tagholm · M&C Saatchi
  • Adult Social Care UK "Made With Care" (2025) commercial still© Adult Social Care UKAdult Social Care UK “Made With Care” 2025Dir. Tom Tagholm · MullenLowe

More from DLKW Lowe

  • Audemars Piguet "The New Geometry of Time" (2016) commercial still© Audemars PiguetAudemars Piguet “The New Geometry of Time” 2016Dir. Tendril · DLKW LoweAICP Awards Winner 2016
  • Unilever "Set Free" (2012) commercial still© UnileverUnilever “Set Free” 2012DLKW LoweCannes Lions Bronze 2012

Award-winning public service & ngo commercials

Questions

Who directed the Great Daffodil Appeal “Symmetry” commercial?

Tom Tagholm directed it, produced by Blink, for the agency DLKW Lowe.

Which agency made Great Daffodil Appeal “Symmetry”?

DLKW Lowe created it for Great Daffodil Appeal (2014).

What awards did Great Daffodil Appeal “Symmetry” win?

1 awards, including D&AD 2014 Wood Pencil — Film Advertising Crafts / Direction for Film Advertising.

What is the tagline of Great Daffodil Appeal “Symmetry”?

“Your last moments should mean as much as your first. Wear a daffodil. Make a difference.”

Sources for the credits and awards

dandad.org