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Glad Refuse Bags “Prisoner” 2005

Glad Refuse Bags “Prisoner” (2005) is a Glad Refuse Bags commercial directed by Oscar Strauss for DDB South Africa, produced by Picture Tree. It won one award: LIA 2005 Winner — TV/Cinema / Home Maintenance.

In a grim, old-fashioned prison, a group of inmates devises an escape plan using Glad Refuse Bags, highlighting the bags' strength and reliability in a humorous, unexpected way.

Video: Tessa Ford Post on YouTube

Shot by shot

  1. An elderly male prisoner in a striped uniform sits on the floor of his cell, reading a book, then looks up.© Glad Refuse Bags0:01
  2. A male prison guard in a uniform opens a cell door, looking sternly into the cell in a dark, gritty prison.© Glad Refuse Bags0:02
  3. Two male guards in uniform are at a desk in a dimly lit, run-down room, with one guard leaning forward and gesturing.© Glad Refuse Bags0:04
  4. A male prison guard in a uniform sits at a desk, looking sternly as another guard places a black refuse bag on his lap in a dimly lit room.© Glad Refuse Bags0:07
  5. An elderly male prisoner with a dirty face and uniform smiles, looking at someone off-screen in a dimly lit prison.© Glad Refuse Bags0:09
  6. An old male prisoner in striped uniform smiles at a guard in a prison hallway, while other prisoners stand behind him.© Glad Refuse Bags0:12
  7. An elderly male prisoner with a cap and dirty clothes looks up with a sad expression in a dark, dirty prison cell.© Glad Refuse Bags0:14
  8. A prison guard in a tan uniform pulls a rat out of a loaf of bread, then an old male prisoner looks up with a pained expression in a dark prison.© Glad Refuse Bags0:17
  9. A man in a uniform and hat eats popcorn, looking directly at the camera in a close-up shot.© Glad Refuse Bags0:20
  10. Two prison guards and two prisoners stand in a dimly lit prison cell block, with one prisoner holding a small object.© Glad Refuse Bags0:23
  11. Two male prison guards in uniform are fighting at a desk in a prison cell, with one guard hitting the other with a baton.© Glad Refuse Bags0:24
  12. Two male prison guards in uniform look up at a rope made of refuse bags hanging from a dilapidated building wall.© Glad Refuse Bags0:28

Stills © Glad Refuse Bags. Made by DDB South Africa, Picture Tree and Oscar Strauss.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Prisoners escape using refuse bags, showcasing product strength in a dramatic, funny scenario.

Tagline: “Extra thick, extra strong. Put your trust in Glad.”

prison escapeunderestimated objectdark humordramatic ironyunexpected utility

The cut

Length
32 s
Shots
29
Average shot
1.1 s

What creatives use Glad Refuse Bags “Prisoner” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Glad Refuse Bags “Prisoner”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An elderly male prisoner in a striped uniform sits on the floor of his cell, reading a book, then looks up.© Glad Refuse BagsA male prison guard in a uniform opens a cell door, looking sternly into the cell in a dark, gritty prison.© Glad Refuse BagsTwo male guards in uniform are at a desk in a dimly lit, run-down room, with one guard leaning forward and gesturing.© Glad Refuse BagsA male prison guard in a uniform sits at a desk, looking sternly as another guard places a black refuse bag on his lap in a dimly lit room.© Glad Refuse Bags
    Frames from Glad Refuse Bags “Prisoner”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Glad Refuse Bags “Prisoner” in order, with its length, framing and what happens in it.

    An elderly male prisoner in a striped uniform sits on the floor of his cell, reading a book, then looks up.© Glad Refuse BagsA male prison guard in a uniform opens a cell door, looking sternly into the cell in a dark, gritty prison.© Glad Refuse BagsTwo male guards in uniform are at a desk in a dimly lit, run-down room, with one guard leaning forward and gesturing.© Glad Refuse BagsA male prison guard in a uniform sits at a desk, looking sternly as another guard places a black refuse bag on his lap in a dimly lit room.© Glad Refuse BagsAn elderly male prisoner with a dirty face and uniform smiles, looking at someone off-screen in a dimly lit prison.© Glad Refuse BagsAn old male prisoner in striped uniform smiles at a guard in a prison hallway, while other prisoners stand behind him.© Glad Refuse Bags
    Length: 32 s · Shots: 29 · Average shot: 1.1 s

  3. 03Ad ideas: every spot built on a dark humor

    Before you present an idea, you need to know who has done it, and how.

    Glad Refuse Bags “Prisoner” is built on a dark humor. Search the library by idea to see every spot that uses it.

    Studena “A Cry For Hydration”© StudenaIKEA “Lamp”© IKEAManscaped “Hair Ballad”© ManscapedLife360 “I Think of You Dying”© Life360
    Studena · IKEA · Manscaped · Life360

Award-winning home commercials

Questions

Who directed the Glad Refuse Bags “Prisoner” commercial?

Oscar Strauss directed it, produced by Picture Tree, for the agency DDB South Africa.

Which agency made Glad Refuse Bags “Prisoner”?

DDB South Africa created it for Glad Refuse Bags (2005).

What awards did Glad Refuse Bags “Prisoner” win?

1 awards, including LIA 2005 Winner — TV/Cinema / Home Maintenance.

What is the tagline of Glad Refuse Bags “Prisoner”?

“Extra thick, extra strong. Put your trust in Glad.”

Sources for the credits and awards

web.archive.org