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Giorgio Armani “Frames of Life. The Encounter” 2014

Giorgio Armani “Frames of Life. The Encounter” (2014) is a Giorgio Armani commercial directed by Serge Guerand for Armando Testa S.p.A. Turin, produced by Brw Filmland. It won one award: Epica 2014 Bronze Luxury & Premium Brands.

Two strangers, a man and a woman, repeatedly cross paths in a bustling city, eventually connecting over a shared moment of intimacy and the symbolic exchange of glasses.

Video: ArmandoTestaSpA on YouTube

Shot by shot

  1. A wide shot of the Shanghai skyline in black and white, featuring the Oriental Pearl TV Tower and other tall buildings under a cloudy sky.© Giorgio Armani0:03
  2. A man with a beard and sunglasses walks through a crowded indoor space, looking to his left, with reflections visible in a glass partition.© Giorgio Armani0:12
  3. A stylish woman with short blonde hair takes off her glasses while sitting on a train, looking down at a newspaper.© Giorgio Armani0:19
  4. A close-up, black and white shot of traditional Japanese lanterns hanging in a row, with some blurred in the background.© Giorgio Armani0:28
  5. A man with a beard and sunglasses looks down, then up, then down again, in a black and white shot with bright light.© Giorgio Armani0:35
  6. A person with short hair and glasses walks along a bridge, seen through the dark, silhouetted structure of the bridge itself.© Giorgio Armani0:43
  7. A man in silhouette with a beard and glasses looks up, with blurry lights in the background.© Giorgio Armani0:54
  8. A man in glasses and a suit stands behind an aquarium, looking up and to the right, as fish swim around him.© Giorgio Armani1:03
  9. A silhouetted man walks along a bridge railing with three towering skyscrapers in the background, under a cloudy sky.© Giorgio Armani1:16
  10. A woman with short blonde hair and sunglasses looks off-camera, wearing a blazer and blouse in a modern interior space.© Giorgio Armani1:23
  11. A stylish woman with short blonde hair and sunglasses leans on a railing, looking out over a body of water in black and white.© Giorgio Armani1:33
  12. A woman with blonde hair in a dark suit looks intently at someone off-screen in a dimly lit room, with shadows on the wall.© Giorgio Armani1:55

Stills © Giorgio Armani. Made by Armando Testa S.p.A. Turin, Brw Filmland and Serge Guerand.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A series of chance encounters leading to a romantic connection through shared glances.

Tagline: “FRAMES OF LIFE”

strangers in a crowdchance encountersshared glancessymbolic object (glasses)urban romanceblack and white aesthetic

The cut

Length
144 s
Shots
86
Average shot
1.7 s

What creatives use Giorgio Armani “Frames of Life. The Encounter” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Giorgio Armani “Frames of Life. The Encounter”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of the Shanghai skyline in black and white, featuring the Oriental Pearl TV Tower and other tall buildings under a cloudy sky.© Giorgio ArmaniA man with a beard and sunglasses walks through a crowded indoor space, looking to his left, with reflections visible in a glass partition.© Giorgio ArmaniA stylish woman with short blonde hair takes off her glasses while sitting on a train, looking down at a newspaper.© Giorgio ArmaniA close-up, black and white shot of traditional Japanese lanterns hanging in a row, with some blurred in the background.© Giorgio Armani
    Frames from Giorgio Armani “Frames of Life. The Encounter”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Giorgio Armani “Frames of Life. The Encounter” in order, with its length, framing and what happens in it.

    A wide shot of the Shanghai skyline in black and white, featuring the Oriental Pearl TV Tower and other tall buildings under a cloudy sky.© Giorgio ArmaniA man with a beard and sunglasses walks through a crowded indoor space, looking to his left, with reflections visible in a glass partition.© Giorgio ArmaniA stylish woman with short blonde hair takes off her glasses while sitting on a train, looking down at a newspaper.© Giorgio ArmaniA close-up, black and white shot of traditional Japanese lanterns hanging in a row, with some blurred in the background.© Giorgio ArmaniA man with a beard and sunglasses looks down, then up, then down again, in a black and white shot with bright light.© Giorgio ArmaniA person with short hair and glasses walks along a bridge, seen through the dark, silhouetted structure of the bridge itself.© Giorgio Armani
    Length: 144 s · Shots: 86 · Average shot: 1.7 s

  3. 03Ad ideas: every spot built on a urban romance

    Before you present an idea, you need to know who has done it, and how.

    Giorgio Armani “Frames of Life. The Encounter” is built on a urban romance. Search the library by idea to see every spot that uses it.

    Lacoste “Timeless”© LacosteMeetic “Love Your Imperfections”© Meeticsagami original “Act of Love”© sagami originalVolkswagen “Tall Girl”© Volkswagen
    Lacoste · Meetic · sagami original · Volkswagen

Award-winning fashion & luxury commercials

  • Burbery "Burberry "Open Spaces" (2022) commercial still© BurberyBurbery “Burberry "Open Spaces” 2022Dir. Megaforce · Riff Raff FilmsCiclope Grand Prix 2022
  • Burberry "Festive" (2020) commercial still© BurberryBurberry “Festive” 2020Dir. Megaforce · Riff Raff FilmsEpica Grand Prix 2021
  • Kenzo "Kenzo World" (2016) commercial still© KenzoKenzo “Kenzo World” 2016Dir. Spike JonzeEpica Grand Prix 2016
  • River Island "Lou Dalton" (2016) commercial still© River IslandRiver Island “Lou Dalton” 2016Dir. Fred RowsonCiclope Grand Prix 2016
  • Wren "First Kiss" (2014) commercial still© WrenWren “First Kiss” 2014Dir. Tatia Pilieva · Tatia PllevaClio Awards Grand Prix 2014
  • Jack & Jones "Making The Cut" (2014) commercial still© Jack & JonesJack & Jones “Making The Cut” 2014Dir. Martin Werner · &Co.Eurobest Grand Prix 2013

Questions

Who directed the Giorgio Armani “Frames of Life. The Encounter” commercial?

Serge Guerand directed it, produced by Brw Filmland, for the agency Armando Testa S.p.A. Turin.

Which agency made Giorgio Armani “Frames of Life. The Encounter”?

Armando Testa S.p.A. Turin created it for Giorgio Armani (2014).

What awards did Giorgio Armani “Frames of Life. The Encounter” win?

1 awards, including Epica 2014 Bronze Luxury & Premium Brands.

What is the tagline of Giorgio Armani “Frames of Life. The Encounter”?

“FRAMES OF LIFE”

Sources for the credits and awards

winners.epica-awards.com