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Gerber “Gerber's Chew University” 2016

Gerber “Gerber's Chew University” (2016) is a Gerber commercial for Terri & Sandy. It won one award: Effie US 2016 Gold (Packaged Food).

A baby delivers a graduation speech about the journey of learning to chew, encouraging fellow babies to embrace new foods and the next phase of their lives.

Video: Gerber on YouTube

Frames

  1. A happy baby boy with light hair and blue eyes sits in a high chair, looking around and babbling in a bright kitchen.© Gerber0:00
  2. Gerber “Gerber's Chew University”, shot 2© Gerber0:06
  3. A baby in a high chair looks around with wide eyes and an open mouth, then turns to the side, in a bright kitchen.© Gerber0:12
  4. A cute baby with blue eyes and a plaid shirt sits in a high chair, looking around and smiling in a bright, natural kitchen setting.© Gerber0:17
  5. A cute baby in a plaid shirt sits in a high chair, looking around and smiling in a bright kitchen.© Gerber0:26
  6. Gerber “Gerber's Chew University”, shot 5© Gerber0:32
  7. A baby boy in a high chair claps his hands and then puts them on his head, looking surprised in a kitchen.© Gerber0:38
  8. The Gerber Chew U logo is displayed prominently on a white background, with a baby in a high chair faintly visible behind it.© Gerber0:44

Stills © Gerber. Made by Terri & Sandy.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Baby delivers a graduation speech about learning to chew.

baby as adultpersonificationhumorous monologueeducational messagecute baby appeal

The cut

Length
46 s
Shots
7
Average shot
6.6 s

What creatives use Gerber “Gerber's Chew University” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Gerber “Gerber's Chew University”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A happy baby boy with light hair and blue eyes sits in a high chair, looking around and babbling in a bright kitchen.© GerberGerber “Gerber's Chew University”, 0:06© GerberA baby in a high chair looks around with wide eyes and an open mouth, then turns to the side, in a bright kitchen.© GerberA cute baby with blue eyes and a plaid shirt sits in a high chair, looking around and smiling in a bright, natural kitchen setting.© Gerber
    Frames from Gerber “Gerber's Chew University”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Gerber “Gerber's Chew University” in order, with its length, framing and what happens in it.

    A happy baby boy with light hair and blue eyes sits in a high chair, looking around and babbling in a bright kitchen.© GerberGerber “Gerber's Chew University”, 0:06© GerberA baby in a high chair looks around with wide eyes and an open mouth, then turns to the side, in a bright kitchen.© GerberA cute baby with blue eyes and a plaid shirt sits in a high chair, looking around and smiling in a bright, natural kitchen setting.© GerberA cute baby in a plaid shirt sits in a high chair, looking around and smiling in a bright kitchen.© GerberGerber “Gerber's Chew University”, 0:32© Gerber
    Length: 46 s · Shots: 7 · Average shot: 6.6 s

  3. 03Ad ideas: every spot built on a personification

    Before you present an idea, you need to know who has done it, and how.

    Gerber “Gerber's Chew University” is built on a personification. Search the library by idea to see every spot that uses it.

    Epuron / German Ministry for the Environment “Power Of Wind”© Epuron / German Ministry for the EnvironmentApple “Get a Mac”© AppleManscaped “Hair Ballad”© ManscapedGas Networks Ireland “GNI Dial Before you Dig”© Gas Networks Ireland
    Epuron / German Ministry for the Environment · Apple · Manscaped · Gas Networks Ireland

More from Terri & Sandy

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  • Freshpet "My Boy Junior" (2025) commercial still© FreshpetFreshpet “My Boy Junior” 2025Dir. Dan Opsal · Terri & Sandy
  • My/Mochi "Math" (2025) commercial still© My/MochiMy/Mochi “Math” 2025Dir. Nalle Sjöblad · Terri & Sandy
  • Princess Cruises "Portal To Love" (2025) commercial still© Princess CruisesPrincess Cruises “Portal To Love” 2025Dir. Matt Baron · Terri & Sandy
  • Revlon "Mitchum - Southern Heat" (2025) commercial still© RevlonRevlon “Mitchum - Southern Heat” 2025Dir. Mike Cicale · Terri & Sandy
  • Ferrero "Spread the Love" (2024) commercial still© FerreroFerrero “Spread the Love” 2024Dir. Rodrigo García Saiz · Terri & Sandy

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Which agency made Gerber “Gerber's Chew University”?

Terri & Sandy created it for Gerber (2016).

What awards did Gerber “Gerber's Chew University” win?

1 awards, including Effie US 2016 Gold (Packaged Food).

Sources for the credits and awards

s3.amazonaws.comyoutube.com