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GEICO “Interrupt-a-palooza Campaign” 2018

GEICO “Interrupt-a-palooza Campaign” (2018) is a GEICO commercial directed by Terri Timely, produced by Park Pictures. It won one award: One Show 2018 Silver Pencil — Film.

A couple's photoshoot is repeatedly interrupted by various scenes and characters, humorously highlighting GEICO's continuous messaging.

Video: Terri Timely on Vimeo

Frames

  1. A photographer takes a picture of a couple in a photo studio, but the background is repeatedly interrupted by other scenes and characters.© GEICO0:00
  2. GEICO “Interrupt-a-palooza Campaign”, shot 1© GEICO0:03
  3. GEICO “Interrupt-a-palooza Campaign”, shot 1© GEICO0:07
  4. GEICO “Interrupt-a-palooza Campaign”, shot 1© GEICO0:11
  5. GEICO “Interrupt-a-palooza Campaign”, shot 1© GEICO0:15
  6. GEICO “Interrupt-a-palooza Campaign”, shot 1© GEICO0:18
  7. GEICO “Interrupt-a-palooza Campaign”, shot 1© GEICO0:22

Stills © GEICO. Made by Park Pictures and Terri Timely.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Interrupting the ad with more ads to showcase GEICO's constant presence.

breaking the fourth wallmeta-commentaryabsurdist humorrepeated interruptionsunexpected cameos

The cut

Length
30 s
One take
30 s in a single shot

What creatives use GEICO “Interrupt-a-palooza Campaign” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of GEICO “Interrupt-a-palooza Campaign”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A photographer takes a picture of a couple in a photo studio, but the background is repeatedly interrupted by other scenes and characters.© GEICOGEICO “Interrupt-a-palooza Campaign”, 0:03© GEICOGEICO “Interrupt-a-palooza Campaign”, 0:07© GEICOGEICO “Interrupt-a-palooza Campaign”, 0:11© GEICO
    Frames from GEICO “Interrupt-a-palooza Campaign”

  2. 02How a one-take commercial is built

    30 s in a single shot: you need to see how the camera and the action are staged, beat by beat.

    Open the spot and scrub the take moment by moment, with what happens in each beat.

    A photographer takes a picture of a couple in a photo studio, but the background is repeatedly interrupted by other scenes and characters.© GEICOGEICO “Interrupt-a-palooza Campaign”, 0:03© GEICOGEICO “Interrupt-a-palooza Campaign”, 0:07© GEICOGEICO “Interrupt-a-palooza Campaign”, 0:11© GEICOGEICO “Interrupt-a-palooza Campaign”, 0:15© GEICOGEICO “Interrupt-a-palooza Campaign”, 0:18© GEICO
    Length: 30 s · One take: 30 s in a single shot

  3. 03Ad ideas: every spot built on a breaking the fourth wall

    Before you present an idea, you need to know who has done it, and how.

    GEICO “Interrupt-a-palooza Campaign” is built on a breaking the fourth wall. Search the library by idea to see every spot that uses it.

    DoorDash “DoorDash All the Ads”© DoorDashSkittles “Apologize the Rainbow”© SkittlesCadbury Celebrations “My SRK Ad”© Cadbury CelebrationsSkinny “Friendvertising”© Skinny
    DoorDash · Skittles · Cadbury Celebrations · Skinny

More commercials by Terri Timely

  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Geico Insurance "Cleaning" (2015) commercial still© Geico InsuranceGeico Insurance “Cleaning” 2015Dir. Terri Timely · The Martin AgencyLondon International Awards Gold 2015
  • 13eme Rue "Gali" (2007) commercial still© 13eme Rue13eme Rue “Gali” 2007Dir. Terri Timely · BETC Euro RSCGEpica Silver 2007
  • Kellogg's "will shat" (2026) commercial still© Kellogg'sKellogg's “will shat” 2026Dir. Terri Timely · VaynerMedia
  • eos "Is It Cake" (2026) commercial still© eoseos “Is It Cake” 2026Dir. Terri Timely · No Fixed Address
  • Quantum Fiber "Yay to You - Bruce" (2025) commercial still© Quantum FiberQuantum Fiber “Yay to You - Bruce” 2025Dir. Terri Timely · PETERMAYER

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • State Farm "Batman vs. Bateman" (2026) commercial still© State FarmState Farm “Batman vs. Bateman” 2026Dir. Bryan Buckley · Highdive AdvertisingWebby Awards 2026

Questions

Who directed the GEICO “Interrupt-a-palooza Campaign” commercial?

Terri Timely directed it, produced by Park Pictures.

What awards did GEICO “Interrupt-a-palooza Campaign” win?

1 awards, including One Show 2018 Silver Pencil — Film.

Sources for the credits and awards

oneclub.org