GEICO “Crushed, Grocery” 2017

GEICO “Crushed, Grocery” (2017) is a GEICO commercial directed by Terri Timely for The Martin Agency, produced by Park Pictures. It won one award: One Show 2017 Bronze Pencil — Film.

Two grocery store employees build a pyramid of canned goods, which collapses as a giant blue wall with the GEICO logo slides in from the left, crushing the store.

Stills © GEICO. Made by The Martin Agency, Park Pictures and Terri Timely.

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The idea

A giant GEICO logo crushes a grocery store to illustrate saving money.

breaking the fourth wallabsurdist humorexaggerated consequencesproduct as a destructive forcedeadpan reactions

The cut

Length

15 s

One take

15 s in a single shot