framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

GEICO “Crushed, Bagpipes” 2017

GEICO “Crushed, Bagpipes” (2017) is a GEICO commercial directed by Terri Timely for The Martin Agency, produced by Park Pictures. It won one award: One Show 2017 Bronze Pencil — Film.

Two bagpipe shop owners are crushed by the walls of their store, which are closing in on them, as they discuss saving money with GEICO.

Video: Terri Timely on Vimeo

Frames

  1. Two men in kilts are working in a bagpipe shop when the walls start to close in on them, crushing the store.© GEICO0:00
  2. GEICO “Crushed, Bagpipes”, shot 1© GEICO0:05
  3. GEICO “Crushed, Bagpipes”, shot 1© GEICO0:10
  4. GEICO “Crushed, Bagpipes”, shot 1© GEICO0:16
  5. GEICO “Crushed, Bagpipes”, shot 1© GEICO0:21
  6. GEICO “Crushed, Bagpipes”, shot 1© GEICO0:26
  7. GEICO “Crushed, Bagpipes”, shot 1© GEICO0:32

Stills © GEICO. Made by The Martin Agency, Park Pictures and Terri Timely.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Literal interpretation of "saving money" by physically compressing the scene.

literal interpretation of idiomabsurdist humorbreaking the fourth wallimpending doomdeadpan delivery

The cut

Length
43 s
One take
43 s in a single shot

What creatives use GEICO “Crushed, Bagpipes” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of GEICO “Crushed, Bagpipes”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Two men in kilts are working in a bagpipe shop when the walls start to close in on them, crushing the store.© GEICOGEICO “Crushed, Bagpipes”, 0:05© GEICOGEICO “Crushed, Bagpipes”, 0:10© GEICOGEICO “Crushed, Bagpipes”, 0:16© GEICO
    Frames from GEICO “Crushed, Bagpipes”

  2. 02How a one-take commercial is built

    43 s in a single shot: you need to see how the camera and the action are staged, beat by beat.

    Open the spot and scrub the take moment by moment, with what happens in each beat.

    Two men in kilts are working in a bagpipe shop when the walls start to close in on them, crushing the store.© GEICOGEICO “Crushed, Bagpipes”, 0:05© GEICOGEICO “Crushed, Bagpipes”, 0:10© GEICOGEICO “Crushed, Bagpipes”, 0:16© GEICOGEICO “Crushed, Bagpipes”, 0:21© GEICOGEICO “Crushed, Bagpipes”, 0:26© GEICO
    Length: 43 s · One take: 43 s in a single shot

  3. 03Ad ideas: every spot built on a literal interpretation of idiom

    Before you present an idea, you need to know who has done it, and how.

    GEICO “Crushed, Bagpipes” is built on a literal interpretation of idiom. Search the library by idea to see every spot that uses it.

    Musimundo “Me llevo”© MusimundoIkea “Bored to Death”© IkeaBetMGM “Mullet”© BetMGMFCA “Seal The Deal”© FCA
    Musimundo · Ikea · BetMGM · FCA

More commercials by Terri Timely

  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Geico Insurance "Cleaning" (2015) commercial still© Geico InsuranceGeico Insurance “Cleaning” 2015Dir. Terri Timely · The Martin AgencyLondon International Awards Gold 2015
  • 13eme Rue "Gali" (2007) commercial still© 13eme Rue13eme Rue “Gali” 2007Dir. Terri Timely · BETC Euro RSCGEpica Silver 2007
  • Kellogg's "will shat" (2026) commercial still© Kellogg'sKellogg's “will shat” 2026Dir. Terri Timely · VaynerMedia
  • eos "Is It Cake" (2026) commercial still© eoseos “Is It Cake” 2026Dir. Terri Timely · No Fixed Address
  • Quantum Fiber "Yay to You - Bruce" (2025) commercial still© Quantum FiberQuantum Fiber “Yay to You - Bruce” 2025Dir. Terri Timely · PETERMAYER

More from The Martin Agency

  • Old Navy "Old Navy BodEquality" (2022) commercial still© Old NavyOld Navy “Old Navy BodEquality” 2022The Martin AgencyEffie Awards Gold 2022
  • Geico "Hike" (2016) commercial still© GeicoGeico “Hike” 2016The Martin AgencyLondon International Awards Gold 2016
  • Oreo "OREO Wonderfilled Campaign" (2014) commercial still© OreoOreo “OREO Wonderfilled Campaign” 2014The Martin AgencyEffie Awards Gold 2014
  • Cinnamon Toast Crunch Cereal "Fridge" (2025) commercial still© Cinnamon Toast Crunch CerealCinnamon Toast Crunch Cereal “Fridge” 2025Dir. Tom O’Meara · The Martin AgencyLondon International Awards Bronze 2025
  • Bud Light "Easy To Sunday" (2023) commercial still© Bud LightBud Light “Easy To Sunday” 2023Dir. Daniel Mercandante · The Martin AgencyCiclope Bronze 2023
  • Walmart "Younger Skin" (2012) commercial still© WalmartWalmart “Younger Skin” 2012Dir. Brian Aldrich · The Martin AgencyThe One Show Bronze 2012

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • Krungsri First Choice "What the Fast" (2024) commercial still© Krungsri First ChoiceKrungsri First Choice “What the Fast” 2024Dir. Wuthisak Anarnkaporn · Leo BurnettAdFest Grand Prix 2025
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026
  • State Farm "Batman vs. Bateman" (2026) commercial still© State FarmState Farm “Batman vs. Bateman” 2026Dir. Bryan Buckley · Highdive AdvertisingWebby Awards 2026

Questions

Who directed the GEICO “Crushed, Bagpipes” commercial?

Terri Timely directed it, produced by Park Pictures, for the agency The Martin Agency.

Which agency made GEICO “Crushed, Bagpipes”?

The Martin Agency created it for GEICO (2017).

What awards did GEICO “Crushed, Bagpipes” win?

1 awards, including One Show 2017 Bronze Pencil — Film.

Sources for the credits and awards

oneclub.orgoneclub.org