framethrower

Study the greats · Find refs fasterFilmmakers · Animators · Advertisers

GenreDramaThrillerComedyHorrorRomanceActionCrimeSci-fiAdventureAnimation

Gatorade “Heroes” 2008

Gatorade “Heroes” (2008) is a Gatorade commercial directed by E.J. Forrester for Element 79, produced by Filmgraphics Productions. It won one award: LIA 2008 Silver — TV/Cinema / Cinematography.

Gatorade showcases its scientific testing process, emphasizing that athletes are rigorously tested in the lab to prepare them for the field, positioning Gatorade as the most tested sports drink.

Video: GatoradeLife on YouTube

Shot by shot

  1. A male athlete runs on a treadmill in a glass chamber, observed by two scientists in a dimly lit lab.© Gatorade0:00
  2. A male athlete with dark skin and a mustache runs on a treadmill in a gym, wearing a tank top and shorts.© Gatorade0:02
  3. A female athlete in a cycling suit with a breathing mask trains on a stationary bike in a lab, with blurred images of other athletes on the wall.© Gatorade0:06
  4. A female athlete in a sports bra and shorts cycles on a stationary bike with a breathing mask, while two scientists monitor her in a lab.© Gatorade0:08
  5. A male athlete in a tank top and shorts cycles on a stationary bike while connected to scientific equipment in a lab, with a scientist observing.© Gatorade0:10
  6. A male athlete in athletic wear trains on a stationary bike, with a blurred background of another athlete, in an interior setting.© Gatorade0:12
  7. A male coach in black scrubs holds a clipboard, observing a young male athlete in a grey tank top in a crouched position on a gym floor, while another male stands in the background.© Gatorade0:14
  8. A male athlete in a grey tank top and black shorts performs agility drills on a balance board in a gym, while a male coach watches.© Gatorade0:16
  9. Two male athletes, one in a black shirt and the other shirtless, are seen from an overhead perspective, stretching on a white floor with red and blue lines.© Gatorade0:17
  10. A shirtless male athlete with short hair runs on a treadmill in a dark, smoky gym, with blurred images of other athletes in the background.© Gatorade0:19
  11. A male athlete's muscular legs and feet run on a treadmill in a gym, showcasing intense physical exertion.© Gatorade0:22
  12. A male athlete in shorts runs on a treadmill while a male scientist in a suit observes him in a futuristic lab.© Gatorade0:26

Stills © Gatorade. Made by Element 79, Filmgraphics Productions and E.J. Forrester.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Gatorade: The most scientifically tested sports drink for peak athletic performance.

Tagline: “Gatorade, the most tested sports strength on the planet.”

scientific validationathlete training montagelab settingsweat and exertionproduct as solutionbehind-the-scenes look

The cut

Length
31 s
Shots
21
Average shot
1.5 s

What creatives use Gatorade “Heroes” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Gatorade “Heroes”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A male athlete runs on a treadmill in a glass chamber, observed by two scientists in a dimly lit lab.© GatoradeA male athlete with dark skin and a mustache runs on a treadmill in a gym, wearing a tank top and shorts.© GatoradeA female athlete in a cycling suit with a breathing mask trains on a stationary bike in a lab, with blurred images of other athletes on the wall.© GatoradeA female athlete in a sports bra and shorts cycles on a stationary bike with a breathing mask, while two scientists monitor her in a lab.© Gatorade
    Frames from Gatorade “Heroes”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Gatorade “Heroes” in order, with its length, framing and what happens in it.

    A male athlete runs on a treadmill in a glass chamber, observed by two scientists in a dimly lit lab.© GatoradeA male athlete with dark skin and a mustache runs on a treadmill in a gym, wearing a tank top and shorts.© GatoradeA female athlete in a cycling suit with a breathing mask trains on a stationary bike in a lab, with blurred images of other athletes on the wall.© GatoradeA female athlete in a sports bra and shorts cycles on a stationary bike with a breathing mask, while two scientists monitor her in a lab.© GatoradeA male athlete in a tank top and shorts cycles on a stationary bike while connected to scientific equipment in a lab, with a scientist observing.© GatoradeA male athlete in athletic wear trains on a stationary bike, with a blurred background of another athlete, in an interior setting.© Gatorade
    Length: 31 s · Shots: 21 · Average shot: 1.5 s

  3. 03Ad ideas: every spot built on a scientific validation

    Before you present an idea, you need to know who has done it, and how.

    Gatorade “Heroes” is built on a scientific validation. Search the library by idea to see every spot that uses it.

    Pedigree “CARAMELO”© PedigreepodHER “Thirst”© podHERShell “Cold”© ShellCeraVe “DEMANDED BY HARDWORKING SKIN”© CeraVe
    Pedigree · podHER · Shell · CeraVe

Award-winning drinks commercials

  • Sitges - International Fantastic Film Festival of Catalonia "Chess" (2024) commercial still© Sitges - International Fantastic Film Festival of CataloniaSitges - International Fantastic Film Festival of Catalonia “Chess” 2024Dir. Marc OrtizEurobest Grand Prix 2024
  • Pocari Sweat "Find Your Own Way" (2022) commercial still© Pocari SweatPocari Sweat “Find Your Own Way” 2022Dir. Ken Nakano · Dentsu Inc.AdFest Grand Prix 2022
  • Gatorade "Replay" (2010) commercial still© GatoradeGatorade “Replay” 2010Dir. Kris Belman · TBWA\Chiat\DayANDY Awards 2010
  • Coca-Cola "Coca-Cola TV campaign" (2009) commercial still© Coca-ColaCoca-Cola “Coca-Cola TV campaign” 2009Fortune PromosevenDubai Lynx Grand Prix 2009
  • Dairy Milk "Gorilla" (2008) commercial still© Dairy MilkDairy Milk “Gorilla” 2008Dir. Juan Cabral · FallonD&AD Black Pencil 2008
  • Evian "Waterboy" (2004) commercial still© EvianEvian “Waterboy” 2004Dir. soandsau · BETC Euro RSCGEurobest Grand Prix 2004

Questions

Who directed the Gatorade “Heroes” commercial?

E.J. Forrester directed it, produced by Filmgraphics Productions, for the agency Element 79.

Which agency made Gatorade “Heroes”?

Element 79 created it for Gatorade (2008).

What awards did Gatorade “Heroes” win?

1 awards, including LIA 2008 Silver — TV/Cinema / Cinematography.

What is the tagline of Gatorade “Heroes”?

“Gatorade, the most tested sports strength on the planet.”

Sources for the credits and awards

web.archive.org