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Frontline19 “Sicker Than The Patients” 2024

Frontline19 “Sicker Than The Patients” (2024) is a Frontline19 commercial directed by Henry Hobson for adam&eve\TBWA, produced by MJZ. It won one award: shots Awards EMEA 2024 Gold — Charity/PSA.

A powerful ad revealing the hidden mental health struggles of NHS workers, showing them breaking down in private moments, highlighting that they are often sicker than their patients.

Video: Henry Hobson on Vimeo

Shot by shot

  1. A male paramedic in a green uniform stands next to the open back of a messy ambulance outside a building.© Frontline190:00
  2. A male doctor in scrubs walks down a hospital corridor while patients wait in a waiting room.© Frontline190:09
  3. A bald male doctor in red scrubs cries, covering his mouth, while holding a clipboard in a hospital hallway next to a patient's room.© Frontline190:23
  4. A young woman in a dark jacket helps a male nurse in scrubs pick up oranges that have fallen from his shopping basket in a brightly lit supermarket aisle.© Frontline190:32
  5. A person in blue gloves, covered in blood, looks at their hands in a hospital bathroom mirror, while another person watches in the reflection.© Frontline190:44
  6. Two men, one in scrubs and one in a striped shirt, stand in a dimly lit hospital room with a baby bassinet and bed.© Frontline190:51
  7. A male healthcare worker in blue scrubs leans his head against a hospital elevator door, looking exhausted and overwhelmed in a dimly lit hallway.© Frontline190:56
  8. A female nurse in blue scrubs kneels on the floor of a grocery store aisle, comforting a distressed woman with curly hair.© Frontline191:06
  9. A person in a green jacket and blue gloves is seen from a low angle, looking down at something out of frame in a hospital bathroom.© Frontline191:12
  10. A female nurse with short blonde hair, wearing a blue uniform and a dark jacket, stands on a balcony looking downcast at dusk.© Frontline191:18
  11. A female paramedic in a green uniform looks at her reflection in a mirror in a dimly lit public restroom, then wipes the mirror with her hand.© Frontline191:24
  12. A bald male doctor in maroon scrubs and a stethoscope walks past a hospital room with a bed and medical equipment, looking tired.© Frontline191:45

Stills © Frontline19. Made by adam&eve\TBWA, MJZ and Henry Hobson.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Show the hidden emotional toll on healthcare workers through CCTV-style footage.

Tagline: “Emotional support for the frontline.”

hidden camera perspectiveeveryday heroesemotional breakdownjuxtaposition of public/privateunseen strugglesraw realism

The cut

Length
120 s
Shots
36
Average shot
3.3 s

What creatives use Frontline19 “Sicker Than The Patients” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Frontline19 “Sicker Than The Patients”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A male paramedic in a green uniform stands next to the open back of a messy ambulance outside a building.© Frontline19A male doctor in scrubs walks down a hospital corridor while patients wait in a waiting room.© Frontline19A bald male doctor in red scrubs cries, covering his mouth, while holding a clipboard in a hospital hallway next to a patient's room.© Frontline19A young woman in a dark jacket helps a male nurse in scrubs pick up oranges that have fallen from his shopping basket in a brightly lit supermarket aisle.© Frontline19
    Frames from Frontline19 “Sicker Than The Patients”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Frontline19 “Sicker Than The Patients” in order, with its length, framing and what happens in it.

    A male paramedic in a green uniform stands next to the open back of a messy ambulance outside a building.© Frontline19A male doctor in scrubs walks down a hospital corridor while patients wait in a waiting room.© Frontline19A bald male doctor in red scrubs cries, covering his mouth, while holding a clipboard in a hospital hallway next to a patient's room.© Frontline19A young woman in a dark jacket helps a male nurse in scrubs pick up oranges that have fallen from his shopping basket in a brightly lit supermarket aisle.© Frontline19A person in blue gloves, covered in blood, looks at their hands in a hospital bathroom mirror, while another person watches in the reflection.© Frontline19Two men, one in scrubs and one in a striped shirt, stand in a dimly lit hospital room with a baby bassinet and bed.© Frontline19
    Length: 120 s · Shots: 36 · Average shot: 3.3 s

  3. 03Ad ideas: every spot built on a hidden camera perspective

    Before you present an idea, you need to know who has done it, and how.

    Frontline19 “Sicker Than The Patients” is built on a hidden camera perspective. Search the library by idea to see every spot that uses it.

    John Lewis Financial Services “Tiny Dancer”© John Lewis Financial ServicesLevi's “Dangerous Liaisons”© Levi'sCoca-Cola “Security Cams”© Coca-ColaThree Mobile “Jeff’s World”© Three Mobile
    John Lewis Financial Services · Levi's · Coca-Cola · Three Mobile

More commercials by Henry Hobson

  • Eurosport "Winter Olympics" (2023) commercial still© EurosportEurosport “Winter Olympics” 2023Dir. Henry Hobson · R/GABritish Arrows Silver 2023
  • 2K "The Bureau XCOM Declassified – The Burn Room" (2014) commercial still© 2K2K “The Bureau XCOM Declassified – The Burn Room” 2014Dir. Henry Hobson · Team OneAICP Awards Honoree 2014
  • BMW "Intersection" (2026) commercial still© BMWBMW “Intersection” 2026Dir. Henry Hobson · Goodby Silverstein & Partners
  • CHERY UK "Go Like Mo" (2026) commercial still© CHERY UKCHERY UK “Go Like Mo” 2026Dir. Henry Hobson · Team Lewis
  • Save The Children "Start with a Child" (2025) commercial still© Save The ChildrenSave The Children “Start with a Child” 2025Dir. Henry Hobson · TBWA\Neboko
  • PlayStation "Sony Playstation Plus - Why Be One Thing - When You can Be Anything" (2025) commercial still© PlayStationPlayStation “Sony Playstation Plus - Why Be One Thing - When You can Be Anything” 2025Dir. Henry Hobson

More from adam&eve\TBWA

  • Harvey Nichols "Shoplifters" (2016) commercial still© Harvey NicholsHarvey Nichols “Shoplifters” 2016Dir. Layzell Bros · adam&eve\TBWACannes Lions Grand Prix 2016
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • John Lewis "Monty's Christmas" (2015) commercial still© John LewisJohn Lewis “Monty's Christmas” 2015Dir. Dougal Wilson · adam&eve\TBWACannes Lions Grand Prix 2015
  • Foster's "Good Call" (2014) commercial still© Foster'sFoster's “Good Call” 2014adam&eve\TBWAIPA Effectiveness Awards Grand Prix 2014
  • Puma "I Got High" (2026) commercial still© PumaPuma “I Got High” 2026Dir. Elliott Power · adam&eve\TBWACreative Circle Gold 2026
  • Calm "Missed Birthdays" (2025) commercial still© CalmCalm “Missed Birthdays” 2025adam&eve\TBWAANDY Awards Gold 2025

Award-winning auto commercials

Questions

Who directed the Frontline19 “Sicker Than The Patients” commercial?

Henry Hobson directed it, produced by MJZ, for the agency adam&eve\TBWA.

Which agency made Frontline19 “Sicker Than The Patients”?

adam&eve\TBWA created it for Frontline19 (2024).

What awards did Frontline19 “Sicker Than The Patients” win?

1 awards, including shots Awards EMEA 2024 Gold — Charity/PSA.

What is the tagline of Frontline19 “Sicker Than The Patients”?

“Emotional support for the frontline.”

Sources for the credits and awards

shots