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Frontline19 “One Crisis Has Caused Another” 2022

Frontline19 “One Crisis Has Caused Another” (2022) is a Frontline19 commercial directed by Novemba for adam&eve\TBWA, produced by Academy. It won 5 awards, including British Arrows 21/22 Gold — Young & Emerging Talent Award - Production, Creative Circle 2022 Gold FILM CRAFT - Best CASTING (single) and British Arrows 21/22 Craft Bronze — Director - The Frank Budgen Award.

This ad highlights the emotional toll of the pandemic on healthcare workers and their families, urging support for those on the frontline.

Video: Frontline 19 on YouTube

Shot by shot

  1. A woman sits on the floor in a kitchen, looking out an open door at a child playing in a green backyard during the day.© Frontline190:27
  2. A young Black woman with glasses and a white top sits with her chin resting on her hand, looking down thoughtfully in a kitchen.© Frontline190:31
  3. Two medical professionals in blue scrubs and white aprons push a gurney down a hospital hallway, seen from behind.© Frontline190:35
  4. A man in his 30s, wearing a black jacket and pink shirt, looks down and then up, standing next to a car on a residential street.© Frontline190:40
  5. A medical professional in blue scrubs, gloves, face mask, and shield holds the hand of a patient in a hospital bed, then looks down sadly.© Frontline190:56
  6. A healthcare worker in scrubs, face mask, and face shield looks down with a somber expression in an interior medical setting.© Frontline191:02
  7. A woman with orange glasses and freckles cries, covering her face with her hand, in a soft-lit interior.© Frontline191:08
  8. A bald male healthcare worker in blue scrubs and a white mask washes his hands at a sink in a hospital bathroom.© Frontline191:16
  9. A bald male healthcare worker in blue scrubs removes his face mask, looking down with a pained expression in a hospital room.© Frontline191:21
  10. A male healthcare worker in blue scrubs is seen from behind, washing his face with water in a bathroom, looking distressed.© Frontline191:24
  11. Two medical professionals in scrubs sit on the ground under a large bridge, surrounded by modern buildings and parked cars.© Frontline191:35
  12. A Black mother with glasses smiles while holding her two young children, a girl and a boy, who are also smiling and playing, in a domestic setting.© Frontline191:45

Stills © Frontline19. Made by adam&eve\TBWA, Academy and Novemba.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Emotional support for healthcare workers during the pandemic.

Tagline: “Emotional support for the frontline”

healthcare heroesemotional tollfamily impactcommunity supportpandemic struggleshidden suffering

The cut

Length
120 s
Shots
50
Average shot
2.4 s

What creatives use Frontline19 “One Crisis Has Caused Another” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Frontline19 “One Crisis Has Caused Another”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman sits on the floor in a kitchen, looking out an open door at a child playing in a green backyard during the day.© Frontline19A young Black woman with glasses and a white top sits with her chin resting on her hand, looking down thoughtfully in a kitchen.© Frontline19Two medical professionals in blue scrubs and white aprons push a gurney down a hospital hallway, seen from behind.© Frontline19A man in his 30s, wearing a black jacket and pink shirt, looks down and then up, standing next to a car on a residential street.© Frontline19
    Frames from Frontline19 “One Crisis Has Caused Another”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Frontline19 “One Crisis Has Caused Another” in order, with its length, framing and what happens in it.

    A woman sits on the floor in a kitchen, looking out an open door at a child playing in a green backyard during the day.© Frontline19A young Black woman with glasses and a white top sits with her chin resting on her hand, looking down thoughtfully in a kitchen.© Frontline19Two medical professionals in blue scrubs and white aprons push a gurney down a hospital hallway, seen from behind.© Frontline19A man in his 30s, wearing a black jacket and pink shirt, looks down and then up, standing next to a car on a residential street.© Frontline19A medical professional in blue scrubs, gloves, face mask, and shield holds the hand of a patient in a hospital bed, then looks down sadly.© Frontline19A healthcare worker in scrubs, face mask, and face shield looks down with a somber expression in an interior medical setting.© Frontline19
    Length: 120 s · Shots: 50 · Average shot: 2.4 s

  3. 03Ad ideas: every spot built on a healthcare heroes

    Before you present an idea, you need to know who has done it, and how.

    Frontline19 “One Crisis Has Caused Another” is built on a healthcare heroes. Search the library by idea to see every spot that uses it.

    Trillium Health Partners “Foundation - Built for Us”© Trillium Health PartnersPrisma “Health - Here for Good”© PrismaSutter Health “For 165 years - we've never stopped caring”© Sutter HealthHaleon “Every Patient”© Haleon
    Trillium Health Partners · Prisma · Sutter Health · Haleon

More commercials by Novemba

  • Mayor of London "London Needs You Alive" (2018) commercial still© Mayor of LondonMayor of London “London Needs You Alive” 2018Dir. Novemba · AMV BBDOBritish Arrows Silver 2018
  • NHS "Be There" (2026) commercial still© NHSNHS “Be There” 2026Dir. Novemba · Havas
  • Tesco Mobile "Your Second Most Important Network" (2026) commercial still© Tesco MobileTesco Mobile “Your Second Most Important Network” 2026Dir. Novemba · BBH
  • Square "Remember To Smile" (2026) commercial still© SquareSquare “Remember To Smile” 2026Dir. Novemba · Sunday Gravy
  • Taubmans "Enduring 'Boogers" (2026) commercial still© TaubmansTaubmans “Enduring 'Boogers” 2026Dir. Novemba · Sunday Gravy
  • eBay "Restaurant" (2026) commercial still© eBayeBay “Restaurant” 2026Dir. Novemba

More from adam&eve\TBWA

  • Harvey Nichols "Shoplifters" (2016) commercial still© Harvey NicholsHarvey Nichols “Shoplifters” 2016Dir. Layzell Bros · adam&eve\TBWACannes Lions Grand Prix 2016
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • John Lewis "Monty's Christmas" (2015) commercial still© John LewisJohn Lewis “Monty's Christmas” 2015Dir. Dougal Wilson · adam&eve\TBWACannes Lions Grand Prix 2015
  • Foster's "Good Call" (2014) commercial still© Foster'sFoster's “Good Call” 2014adam&eve\TBWAIPA Effectiveness Awards Grand Prix 2014
  • Puma "I Got High" (2026) commercial still© PumaPuma “I Got High” 2026Dir. Elliott Power · adam&eve\TBWACreative Circle Gold 2026
  • Calm "Missed Birthdays" (2025) commercial still© CalmCalm “Missed Birthdays” 2025adam&eve\TBWAANDY Awards Gold 2025

Award-winning auto commercials

Questions

Who directed the Frontline19 “One Crisis Has Caused Another” commercial?

Novemba directed it, produced by Academy, for the agency adam&eve\TBWA.

Which agency made Frontline19 “One Crisis Has Caused Another”?

adam&eve\TBWA created it for Frontline19 (2022).

What awards did Frontline19 “One Crisis Has Caused Another” win?

5 awards, including British Arrows 21/22 Gold — Young & Emerging Talent Award - Production, Creative Circle 2022 Gold FILM CRAFT - Best CASTING (single), Creative Circle 2022 Gold FILM CRAFT - Best Editing (single) and Creative Circle 2022 Silver FILM CRAFT - Best EXISTING MUSIC (single).

What is the tagline of Frontline19 “One Crisis Has Caused Another”?

“Emotional support for the frontline”

Sources for the credits and awards

britisharrows.comweb.archive.org