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Ford “Mistakes” 2016

Ford “Mistakes” (2016) is a Ford commercial directed by Niels Nørløv for Mindshare (Copenhagen), produced by Entrance. It won one award: Epica 2016 Gold Automotive Services & Accessories.

This ad shows a series of relatable, humorous mistakes people make, highlighting that Ford Service is there to help you get a fresh start.

Video: Mindshare Denmark on Vimeo

Shot by shot

  1. A man in a suit talks on the phone while walking out of a car wash, leaving his dark grey Ford car inside.© Ford0:00
  2. A young boy with blonde hair looks up at an adult's arm as they try to insert a card into a machine outdoors.© Ford0:04
  3. A young boy with messy hair, holding a teddy bear and an ice cream cone, stands next to an adult's legs as a garage door opens, revealing a suburban street.© Ford0:11
  4. A young boy with spiky hair holds an ice cream cone to his face and a teddy bear in his arm, standing outdoors on a cloudy day.© Ford0:15
  5. An older man with white hair and glasses, wearing a plaid shirt, holds a spray bottle and looks surprised next to a parked car on a tree-lined street.© Ford0:21
  6. Two men, one in a cycling jersey and one in a plaid shirt holding a spray bottle, stand outside looking up at something off-screen.© Ford0:26
  7. A young blonde woman with hoop earrings looks at a man, who then kisses her on the cheek in an interior setting.© Ford0:32
  8. A young man and woman, dressed in casual attire, are seen stumbling and falling in an empty, brightly lit parking garage.© Ford0:37
  9. A young man in a blue jacket and white shirt looks down and then up, talking in an underground parking garage.© Ford0:42
  10. A young girl in a floral dress runs down outdoor stairs decorated with red and white balloons and Danish flags, as a man approaches with a cake.© Ford0:47
  11. A young girl with pigtails in a floral dress claps her hands, then looks down at two strawberry cakes on a table in a garden.© Ford0:52
  12. A bald man in a suit with Danish flags pinned to his lapels looks at a child from the perspective of a car, on a suburban street.© Ford0:58

Stills © Ford. Made by Mindshare (Copenhagen), Entrance and Niels Nørløv.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Ford Service helps fix life's little mistakes, getting you a fresh start.

Tagline: “Go Further”

relatable mishapshumorous situationseveryday strugglesparental blundersromantic misstepsbirthday chaos

The cut

Length
73 s
Shots
32
Average shot
2.3 s

What creatives use Ford “Mistakes” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Ford “Mistakes”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man in a suit talks on the phone while walking out of a car wash, leaving his dark grey Ford car inside.© FordA young boy with blonde hair looks up at an adult's arm as they try to insert a card into a machine outdoors.© FordA young boy with messy hair, holding a teddy bear and an ice cream cone, stands next to an adult's legs as a garage door opens, revealing a suburban street.© FordA young boy with spiky hair holds an ice cream cone to his face and a teddy bear in his arm, standing outdoors on a cloudy day.© Ford
    Frames from Ford “Mistakes”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Ford “Mistakes” in order, with its length, framing and what happens in it.

    A man in a suit talks on the phone while walking out of a car wash, leaving his dark grey Ford car inside.© FordA young boy with blonde hair looks up at an adult's arm as they try to insert a card into a machine outdoors.© FordA young boy with messy hair, holding a teddy bear and an ice cream cone, stands next to an adult's legs as a garage door opens, revealing a suburban street.© FordA young boy with spiky hair holds an ice cream cone to his face and a teddy bear in his arm, standing outdoors on a cloudy day.© FordAn older man with white hair and glasses, wearing a plaid shirt, holds a spray bottle and looks surprised next to a parked car on a tree-lined street.© FordTwo men, one in a cycling jersey and one in a plaid shirt holding a spray bottle, stand outside looking up at something off-screen.© Ford
    Length: 73 s · Shots: 32 · Average shot: 2.3 s

  3. 03Ad ideas: every spot built on a humorous situations

    Before you present an idea, you need to know who has done it, and how.

    Ford “Mistakes” is built on a humorous situations. Search the library by idea to see every spot that uses it.

    Skinny “Friendvertising”© SkinnyInspired by Iceland “Ask Gudmundur – The Human Search Engine”© Inspired by IcelandTide “Gonna Need More Tide”© TideBitpanda “To The Moon”© Bitpanda
    Skinny · Inspired by Iceland · Tide · Bitpanda

More commercials by Niels Nørløv

  • Spies "Do it Forever" (2017) commercial still© SpiesSpies “Do it Forever” 2017Dir. Niels Nørløv · Robert/Boisen & Like-mindedEpica Bronze 2017
  • Spies Travels "Do it for Mom" (2015) commercial still© Spies TravelsSpies Travels “Do it for Mom” 2015Dir. Niels Nørløv · Robert/Boisen & Like-mindedEpica Bronze 2015

Award-winning auto commercials

Questions

Who directed the Ford “Mistakes” commercial?

Niels Nørløv directed it, produced by Entrance, for the agency Mindshare (Copenhagen).

Which agency made Ford “Mistakes”?

Mindshare (Copenhagen) created it for Ford (2016).

What awards did Ford “Mistakes” win?

1 awards, including Epica 2016 Gold Automotive Services & Accessories.

What is the tagline of Ford “Mistakes”?

“Go Further”

Sources for the credits and awards

winners.epica-awards.com