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Fonds Gehandicaptensport “The Swimmer” 2017

Fonds Gehandicaptensport “The Swimmer” (2017) is a Fonds Gehandicaptensport commercial for TBWA\Neboko. It won one award: Cannes Lions 2017 Film Bronze.

This ad for a disabled sports fund contrasts the perceived ease of swimming with the immense struggle disabled athletes face to even reach the pool, highlighting their extraordinary dedication.

Video: Fonds Gehandicaptensport on YouTube

Shot by shot

  1. A man with blue eyes and sweat on his brow looks intently to the right, with a blurred background.© Fonds Gehandicaptensport0:00
  2. An underwater shot shows a swimmer's arm stroking through the water next to a lane line in a swimming pool.© Fonds Gehandicaptensport0:01
  3. An underwater shot shows a swimmer's body and arm creating bubbles as they swim in a pool.© Fonds Gehandicaptensport0:02
  4. A male swimmer with a disability is seen from an overhead top-down angle, swimming in a blue pool with lane lines.© Fonds Gehandicaptensport0:04
  5. An underwater shot shows a swimmer's arm and torso as they move through the water, creating bubbles.© Fonds Gehandicaptensport0:05
  6. A young male swimmer, seen underwater, pushes off the wall of a swimming pool, creating splashes as he propels himself forward.© Fonds Gehandicaptensport0:06
  7. A swimmer with a disability is seen from above, swimming in a pool, with text overlaid on the screen.© Fonds Gehandicaptensport0:07
  8. A male swimmer in a dark tracksuit struggles to climb stairs, using his hands and knees, in a dimly lit building.© Fonds Gehandicaptensport0:15
  9. A male swimmer with an amputated leg performs a one-handed handstand on the edge of a swimming pool in an old, tiled changing room.© Fonds Gehandicaptensport0:18
  10. A bald man with a beard, wearing a black necklace, is seen from behind as he splashes water on his face in a swimming pool.© Fonds Gehandicaptensport0:19
  11. A man's blue eyes are shown in a close-up, looking intently to the right side of the frame, with a blurred background.© Fonds Gehandicaptensport0:22
  12. An underwater shot of a swimmer with prosthetic legs, swimming in a pool, with text overlay.© Fonds Gehandicaptensport0:23

Stills © Fonds Gehandicaptensport. Made by TBWA\Neboko.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Show the unseen struggle of disabled athletes to highlight their extraordinary dedication.

Tagline: “Laten we het voor iedereen makkelijk maken om te gaan sporten.”

contrast between perception and realityovercoming adversityhero's journeymontage of strugglereveal of disabilityinspirational message

The cut

Length
30 s
Shots
17
Average shot
1.8 s

What creatives use Fonds Gehandicaptensport “The Swimmer” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Fonds Gehandicaptensport “The Swimmer”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man with blue eyes and sweat on his brow looks intently to the right, with a blurred background.© Fonds GehandicaptensportAn underwater shot shows a swimmer's arm stroking through the water next to a lane line in a swimming pool.© Fonds GehandicaptensportAn underwater shot shows a swimmer's body and arm creating bubbles as they swim in a pool.© Fonds GehandicaptensportA male swimmer with a disability is seen from an overhead top-down angle, swimming in a blue pool with lane lines.© Fonds Gehandicaptensport
    Frames from Fonds Gehandicaptensport “The Swimmer”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Fonds Gehandicaptensport “The Swimmer” in order, with its length, framing and what happens in it.

    A man with blue eyes and sweat on his brow looks intently to the right, with a blurred background.© Fonds GehandicaptensportAn underwater shot shows a swimmer's arm stroking through the water next to a lane line in a swimming pool.© Fonds GehandicaptensportAn underwater shot shows a swimmer's body and arm creating bubbles as they swim in a pool.© Fonds GehandicaptensportA male swimmer with a disability is seen from an overhead top-down angle, swimming in a blue pool with lane lines.© Fonds GehandicaptensportAn underwater shot shows a swimmer's arm and torso as they move through the water, creating bubbles.© Fonds GehandicaptensportA young male swimmer, seen underwater, pushes off the wall of a swimming pool, creating splashes as he propels himself forward.© Fonds Gehandicaptensport
    Length: 30 s · Shots: 17 · Average shot: 1.8 s

  3. 03Ad ideas: every spot built on a contrast between perception and reality

    Before you present an idea, you need to know who has done it, and how.

    Fonds Gehandicaptensport “The Swimmer” is built on a contrast between perception and reality. Search the library by idea to see every spot that uses it.

    British Gas “Share That You Care”© British GasConar “Fifi”© ConarNational Zealand Transport Authority “NZTA - Totally Compos Mentis”© National Zealand Transport AuthorityMcCain Foods Australia “McCain - Nothing Special”© McCain Foods Australia
    British Gas · Conar · National Zealand Transport Authority · McCain Foods Australia

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Award-winning public service & ngo commercials

Questions

Which agency made Fonds Gehandicaptensport “The Swimmer”?

TBWA\Neboko created it for Fonds Gehandicaptensport (2017).

What awards did Fonds Gehandicaptensport “The Swimmer” win?

1 awards, including Cannes Lions 2017 Film Bronze.

What is the tagline of Fonds Gehandicaptensport “The Swimmer”?

“Laten we het voor iedereen makkelijk maken om te gaan sporten.”

Sources for the credits and awards

The WorkThe Work