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Fifth Third Bank “Photo Booth” 2013

Fifth Third Bank “Photo Booth” (2013) is a Fifth Third Bank commercial for Leo Burnett. It won one award: Cannes Lions 2013 Film Bronze.

A couple's photo booth session takes a dark turn as the man's face changes with each flash, illustrating the ease of identity theft.

Video: Leo Burnett on YouTube

Shot by shot

  1. A smiling Asian couple poses for a photo in a photo booth, with the man's arm around the woman, against a blue curtain background.© Fifth Third Bank0:00
  2. A smiling Asian couple, a man in a grey shirt and a woman in a blue top, pose for a photo in a photo booth with a blue curtain background.© Fifth Third Bank0:02
  3. A smiling Asian man and a smiling Southeast Asian woman pose for a photo booth picture, with the woman leaning on the man's shoulder, in front of a blue curtain.© Fifth Third Bank0:06
  4. A smiling Asian man in a light shirt with his arm around an Asian woman in a blue shirt, who leans her head on his shoulder, in a photo booth.© Fifth Third Bank0:09
  5. A man and a woman pose for a photo, smiling at the camera in a photo booth.© Fifth Third Bank0:12

Stills © Fifth Third Bank. Made by Leo Burnett.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Photo booth pictures show a man's face changing, symbolizing identity theft.

Tagline: “The curious bank.”

visual metamorphosiseveryday setting, unexpected twisttime-lapse photographyimplied danger

The cut

Length
20 s
Shots
6
Average shot
3.4 s

What creatives use Fifth Third Bank “Photo Booth” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Fifth Third Bank “Photo Booth”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A smiling Asian couple poses for a photo in a photo booth, with the man's arm around the woman, against a blue curtain background.© Fifth Third BankA smiling Asian couple, a man in a grey shirt and a woman in a blue top, pose for a photo in a photo booth with a blue curtain background.© Fifth Third BankA smiling Asian man and a smiling Southeast Asian woman pose for a photo booth picture, with the woman leaning on the man's shoulder, in front of a blue curtain.© Fifth Third BankA smiling Asian man in a light shirt with his arm around an Asian woman in a blue shirt, who leans her head on his shoulder, in a photo booth.© Fifth Third Bank
    Frames from Fifth Third Bank “Photo Booth”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Fifth Third Bank “Photo Booth” in order, with its length, framing and what happens in it.

    A smiling Asian couple poses for a photo in a photo booth, with the man's arm around the woman, against a blue curtain background.© Fifth Third BankA smiling Asian couple, a man in a grey shirt and a woman in a blue top, pose for a photo in a photo booth with a blue curtain background.© Fifth Third BankA smiling Asian man and a smiling Southeast Asian woman pose for a photo booth picture, with the woman leaning on the man's shoulder, in front of a blue curtain.© Fifth Third BankA smiling Asian man in a light shirt with his arm around an Asian woman in a blue shirt, who leans her head on his shoulder, in a photo booth.© Fifth Third BankA man and a woman pose for a photo, smiling at the camera in a photo booth.© Fifth Third Bank
    Length: 20 s · Shots: 6 · Average shot: 3.4 s

  3. 03Ad ideas: every spot built on a time-lapse photography

    Before you present an idea, you need to know who has done it, and how.

    Fifth Third Bank “Photo Booth” is built on a time-lapse photography. Search the library by idea to see every spot that uses it.

    Burger King “Moldy Whopper”© Burger KingModern Emulsion “Protection”© Modern EmulsionTesco “Mother's Day”© TescoVerizon “Wrapped - Earth To Space Clip”© Verizon
    Burger King · Modern Emulsion · Tesco · Verizon

More from Leo Burnett

Award-winning finance & insurance commercials

  • Shield Insurance "After Shit Happened Service EP.1-5" (2026) commercial still© Shield InsuranceShield Insurance “After Shit Happened Service EP.1-5” 2026VML (VML Thailand / VML Bangkok)London International Awards Grand Prix 2026
  • NRMA Insurance "Help is who we are" (2022) commercial still© NRMA InsuranceNRMA Insurance “Help is who we are” 2022Dir. Gary Freedman · The MonkeysEffie Awards Grand Prix 2022
  • John Lewis Financial Services "Tiny Dancer" (2015) commercial still© John Lewis Financial ServicesJohn Lewis Financial Services “Tiny Dancer” 2015Dir. Dougal Wilson · adam&eve\TBWALondon International Awards Grand Prix 2016
  • GEICO "Unskippable: Family" (2015) commercial still© GEICOGEICO “Unskippable: Family” 2015Dir. Terri Timely · The Martin AgencyCannes Lions Grand Prix 2015
  • Cash App "Timothée Chalamet for Cash App" (2026) commercial still© Cash AppCash App “Timothée Chalamet for Cash App” 2026Dir. Aidan ZamiriWebby Awards Winner 2026
  • State Farm "Batman vs. Bateman" (2026) commercial still© State FarmState Farm “Batman vs. Bateman” 2026Dir. Bryan Buckley · Highdive AdvertisingWebby Awards 2026

Questions

Which agency made Fifth Third Bank “Photo Booth”?

Leo Burnett created it for Fifth Third Bank (2013).

What awards did Fifth Third Bank “Photo Booth” win?

1 awards, including Cannes Lions 2013 Film Bronze.

What is the tagline of Fifth Third Bank “Photo Booth”?

“The curious bank.”

Sources for the credits and awards

The WorkThe Work