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Fargo “Lassie” 1999

Fargo “Lassie” (1999) is a Fargo commercial directed by Carlos Ameglio for Agulla & Baccetti, produced by Salado Films. It won one award: D&AD 1999 Wood Pencil — TV & Cinema Advertising / Television Commercials up to 60 seconds.

A split-screen ad compares Fargo bread to Lassie, using vintage footage and animated scoreboards to declare Fargo the winner in a playful, nostalgic tone.

Video: Salado on Vimeo

Shot by shot

  1. A split screen shows a family and a table with bread on the left, and a collie dog on the right, in a retro, grainy style.© Fargo0:00
  2. A young boy with curly hair, wearing a striped sweater, smiles at the camera while holding a piece of bread at a table in a colorful room.© Fargo0:06
  3. A young girl with brown hair and a white collar plays with a fluffy, light brown object, holding it up to her face in an interior setting.© Fargo0:11
  4. An animated hand holding a slice of bread and an animated dog head are shown with score counters below them, on a split screen with a teal and brown background.© Fargo0:15
  5. A man with short brown hair and a white polo shirt smiles at the camera, as static and film grain distort the image in a retro living room.© Fargo0:19
  6. A man in a straw hat and overalls helps a collie dog jump out of the back of a pickup truck, while a woman and child watch from the truck's cab.© Fargo0:21
  7. A cartoon hand holding a slice of bread and a cartoon dog head are shown side-by-side with score counters below them, on a split blue and yellow background.© Fargo0:26
  8. A smiling man and woman stand in front of a painted backdrop, the woman holding wheat and the man pouring milk into a churn.© Fargo0:27
  9. An animated hand holding a slice of bread and an animated dog head are shown with score counters below them, with the dog's score increasing.© Fargo0:32
  10. Two men, one on his knees and one standing, look intently at a package of Fargo bread on a white rug in a living room.© Fargo0:35
  11. An animated hand holds a slice of bread next to an animated dog head, with counters below them, in a split screen.© Fargo0:40
  12. An animated hand holding a slice of bread and an animated dog head are shown side-by-side with matching counters below them, on a split blue and yellow background.© Fargo0:48

Stills © Fargo. Made by Agulla & Baccetti, Salado Films and Carlos Ameglio.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Fargo bread is as good as Lassie.

Tagline: “Comamos Fargo, miremos Lassie.”

vintage footagesplit screenanimated scoreboardplayful competitionnostalgic charm

The cut

Length
56 s
Shots
36
Average shot
1.6 s
Format
mixed

What creatives use Fargo “Lassie” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Fargo “Lassie”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A split screen shows a family and a table with bread on the left, and a collie dog on the right, in a retro, grainy style.© FargoA young boy with curly hair, wearing a striped sweater, smiles at the camera while holding a piece of bread at a table in a colorful room.© FargoA young girl with brown hair and a white collar plays with a fluffy, light brown object, holding it up to her face in an interior setting.© FargoAn animated hand holding a slice of bread and an animated dog head are shown with score counters below them, on a split screen with a teal and brown background.© Fargo
    Frames from Fargo “Lassie”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Fargo “Lassie” in order, with its length, framing and what happens in it.

    A split screen shows a family and a table with bread on the left, and a collie dog on the right, in a retro, grainy style.© FargoA young boy with curly hair, wearing a striped sweater, smiles at the camera while holding a piece of bread at a table in a colorful room.© FargoA young girl with brown hair and a white collar plays with a fluffy, light brown object, holding it up to her face in an interior setting.© FargoAn animated hand holding a slice of bread and an animated dog head are shown with score counters below them, on a split screen with a teal and brown background.© FargoA man with short brown hair and a white polo shirt smiles at the camera, as static and film grain distort the image in a retro living room.© FargoA man in a straw hat and overalls helps a collie dog jump out of the back of a pickup truck, while a woman and child watch from the truck's cab.© Fargo
    Length: 56 s · Shots: 36 · Average shot: 1.6 s · Format: mixed

  3. 03Ad ideas: every spot built on a split screen

    Before you present an idea, you need to know who has done it, and how.

    Fargo “Lassie” is built on a split screen. Search the library by idea to see every spot that uses it.

    Nike “You Can't Stop Us”© NikeRepublic of Singapore Navy “Is It Crazy”© Republic of Singapore NavyEE “New EE”© EEThe Prince's Trust “Parallel Lives”© The Prince's Trust
    Nike · Republic of Singapore Navy · EE · The Prince's Trust

Award-winning food & qsr commercials

  • Uber Eats "A Century of Cravings" (2025) commercial still© Uber EatsUber Eats “A Century of Cravings” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • Uber Eats + Special US "Football is for Food" (2025) commercial still© Uber Eats + Special USUber Eats + Special US “Football is for Food” 2025Dir. Jim Jenkins · SpecialEffie Awards Grand Prix 2026
  • DoorDash "DoorDash All the Ads" (2024) commercial still© DoorDashDoorDash “DoorDash All the Ads” 2024Dir. Mike Diva · Wieden+KennedyCannes Lions Titanium 2024
  • Skittles "Apologize the Rainbow" (2023) commercial still© SkittlesSkittles “Apologize the Rainbow” 2023DDBLondon International Awards Grand Prix 2023
  • Burger King "As Good as the Original" (2023) commercial still© Burger KingBurger King “As Good as the Original” 2023Dubai Lynx Grand Prix 2023
  • Cadbury Celebrations "My SRK Ad" (2023) commercial still© Cadbury CelebrationsCadbury Celebrations “My SRK Ad” 2023Dir. Divij Kulkarni · OgilvyEffie Awards Grand Prix 2023

Questions

Who directed the Fargo “Lassie” commercial?

Carlos Ameglio directed it, produced by Salado Films, for the agency Agulla & Baccetti.

Which agency made Fargo “Lassie”?

Agulla & Baccetti created it for Fargo (1999).

What awards did Fargo “Lassie” win?

1 awards, including D&AD 1999 Wood Pencil — TV & Cinema Advertising / Television Commercials up to 60 seconds.

What is the tagline of Fargo “Lassie”?

“Comamos Fargo, miremos Lassie.”

Sources for the credits and awards

dandad.org