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Failte Ireland “Ireland's Ancient East Bed Time Stories” 2016

Failte Ireland “Ireland's Ancient East Bed Time Stories” (2016) is a Failte Ireland commercial directed by D.A.D.D.Y (Mike Ahern for Rothco, produced by Red Rage Films. It won one award: Epica 2016 Bronze Transport & Tourism.

This ad invites viewers to explore Ireland's Ancient East, a region rich in history and natural beauty, through the captivating stories of its locals.

Video: FailteIrelandTV on YouTube

Shot by shot

  1. White text on a black screen fades to reveal a sunrise over dewy grass, with the text "WELCOME TO IRELAND'S ANCIENT EAST" remaining centered.© Failte Ireland0:00
  2. A wide shot of a field with silhouetted trees against a bright sky, with white text overlaid on the image.© Failte Ireland0:11
  3. An elderly man with white hair and a tweed jacket sits at a desk, gesturing with his hands while speaking, with a window and a lamp in the background.© Failte Ireland0:19
  4. A couple, silhouetted against the bright sky, walks hand-in-hand through a dense forest with tall trees and dappled sunlight.© Failte Ireland0:40
  5. An extreme wide shot shows a vast, sunlit valley with a dark lake, a winding river, and green fields surrounded by hills and trees.© Failte Ireland0:59
  6. An elderly man with white hair and a tweed jacket speaks, looking off-camera, with text identifying him as Lord Rosse and his connection to the Great Telescope at Birr Castle.© Failte Ireland1:17
  7. A wide shot of a fast-flowing river with mossy rocks and bare trees on its banks, creating a serene natural landscape.© Failte Ireland1:40
  8. A wide shot from inside a window shows a person walking through a manicured garden with stone walls and old buildings under a bright sky.© Failte Ireland1:54
  9. A wide shot of a lake surrounded by mountains, with bare tree branches in the foreground, as the camera slowly pans right.© Failte Ireland2:04
  10. A woman with dark hair and a dark top speaks to the camera, with her name and affiliation displayed on the right side of the screen.© Failte Ireland2:39
  11. A wide shot of a medieval castle by a river at dusk, with a person walking on a path in the foreground.© Failte Ireland2:47
  12. A male artisan in a grey hoodie and black cap meticulously engraves intricate patterns onto a metal vessel at a workbench in a dimly lit workshop.© Failte Ireland3:03

Stills © Failte Ireland. Made by Rothco, Red Rage Films and D.A.D.D.Y (Mike Ahern.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Locals share ancient stories, inviting exploration of Ireland's historical east.

Tagline: “UNEARTH STORIES, 5,000 YEARS IN THE MAKING.”

local storytellinghistorical sitesnatural beautypersonal anecdotesinvitation to exploreancient mysteries

The cut

Length
202 s
Shots
55
Average shot
3.7 s

What creatives use Failte Ireland “Ireland's Ancient East Bed Time Stories” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Failte Ireland “Ireland's Ancient East Bed Time Stories”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of a field with silhouetted trees against a bright sky, with white text overlaid on the image.© Failte IrelandAn elderly man with white hair and a tweed jacket sits at a desk, gesturing with his hands while speaking, with a window and a lamp in the background.© Failte IrelandA couple, silhouetted against the bright sky, walks hand-in-hand through a dense forest with tall trees and dappled sunlight.© Failte IrelandAn extreme wide shot shows a vast, sunlit valley with a dark lake, a winding river, and green fields surrounded by hills and trees.© Failte Ireland
    Frames from Failte Ireland “Ireland's Ancient East Bed Time Stories”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Failte Ireland “Ireland's Ancient East Bed Time Stories” in order, with its length, framing and what happens in it.

    A wide shot of a field with silhouetted trees against a bright sky, with white text overlaid on the image.© Failte IrelandAn elderly man with white hair and a tweed jacket sits at a desk, gesturing with his hands while speaking, with a window and a lamp in the background.© Failte IrelandA couple, silhouetted against the bright sky, walks hand-in-hand through a dense forest with tall trees and dappled sunlight.© Failte IrelandAn extreme wide shot shows a vast, sunlit valley with a dark lake, a winding river, and green fields surrounded by hills and trees.© Failte IrelandAn elderly man with white hair and a tweed jacket speaks, looking off-camera, with text identifying him as Lord Rosse and his connection to the Great Telescope at Birr Castle.© Failte IrelandA wide shot of a fast-flowing river with mossy rocks and bare trees on its banks, creating a serene natural landscape.© Failte Ireland
    Length: 202 s · Shots: 55 · Average shot: 3.7 s

  3. 03Ad ideas: every spot built on a natural beauty

    Before you present an idea, you need to know who has done it, and how.

    Failte Ireland “Ireland's Ancient East Bed Time Stories” is built on a natural beauty. Search the library by idea to see every spot that uses it.

    Dove Brand “Camera Shy”© Dove BrandClairol Herbal Essences “Totally Organic”© Clairol Herbal EssencesSuntory Holdings Limited “Suntory Tennensui Endless Dawn”© Suntory Holdings LimitedClub 18-30 “Diving”© Club 18-30
    Dove Brand · Clairol Herbal Essences · Suntory Holdings Limited · Club 18-30

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Questions

Who directed the Failte Ireland “Ireland's Ancient East Bed Time Stories” commercial?

D.A.D.D.Y (Mike Ahern directed it, produced by Red Rage Films, for the agency Rothco.

Which agency made Failte Ireland “Ireland's Ancient East Bed Time Stories”?

Rothco created it for Failte Ireland (2016).

What awards did Failte Ireland “Ireland's Ancient East Bed Time Stories” win?

1 awards, including Epica 2016 Bronze Transport & Tourism.

What is the tagline of Failte Ireland “Ireland's Ancient East Bed Time Stories”?

“UNEARTH STORIES, 5,000 YEARS IN THE MAKING.”

Sources for the credits and awards

winners.epica-awards.com

Failte Ireland “Ireland's Ancient East Bed Time Stories” (2016) Commercial by D.A.D.D.Y (Mike Ahern: Credits, Awards & Stills