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Excedrin “The Migraine Experience” 2017

Excedrin “The Migraine Experience” (2017) is an Excedrin commercial for Weber Shandwick. It won one award: Effie US 2017 Gold (Healthcare - OTC).

A woman with migraines shares her experience with a co-worker, who then uses VR to understand the debilitating pain, fostering empathy and support.

Video: DDB Remedy on Vimeo

Shot by shot

  1. A woman with dark hair and a brown top stands in an office, looking down with a pained expression, as people walk past her in the background.© Excedrin0:00
  2. A young Black woman with dark hair and a magenta top looks off-camera with a neutral expression in a softly lit interior.© Excedrin0:10
  3. Two women sit on a couch in a spacious, sunlit loft with exposed brick walls and large windows, engaged in conversation.© Excedrin0:20
  4. Two women sit on a couch, one speaking animatedly while the other listens intently in a brightly lit living room.© Excedrin0:29
  5. Two women sit on a couch, one speaking animatedly while the other listens intently in a living room.© Excedrin0:40
  6. A man with a beard and glasses, wearing a green shirt and a lanyard, opens his eyes and crosses his arms in a dark office.© Excedrin0:48
  7. A young woman with dark hair and a brown top looks concerned while a bearded man in glasses gestures beside her, in an interior setting.© Excedrin0:57
  8. Two people's hands hold up two tablets, one showing a dark room with bright lights, the other a green interface, in an interior setting.© Excedrin1:07
  9. A woman wearing a VR headset and backpack walks forward in an open-plan office, while two people observe her in the background.© Excedrin1:12
  10. A person's hand is silhouetted against a bright, glaring light source, creating a lens flare effect in a controlled environment.© Excedrin1:16
  11. A man with glasses and a woman walk through a blurry, disorienting office space, experiencing a migraine.© Excedrin1:23
  12. A young Black woman with curly hair and a pink top talks to someone off-screen, her expression shifting from calm to surprised and intense.© Excedrin1:33

Stills © Excedrin. Made by Weber Shandwick.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

VR simulation of migraine to build empathy and understanding.

empathy through technologyexperiential learningpersonal testimonyfriendship supportmedical innovationbefore and after transformation

The cut

Length
113 s
Shots
45
Average shot
2.5 s

What creatives use Excedrin “The Migraine Experience” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Excedrin “The Migraine Experience”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman with dark hair and a brown top stands in an office, looking down with a pained expression, as people walk past her in the background.© ExcedrinA young Black woman with dark hair and a magenta top looks off-camera with a neutral expression in a softly lit interior.© ExcedrinTwo women sit on a couch in a spacious, sunlit loft with exposed brick walls and large windows, engaged in conversation.© ExcedrinTwo women sit on a couch, one speaking animatedly while the other listens intently in a brightly lit living room.© Excedrin
    Frames from Excedrin “The Migraine Experience”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Excedrin “The Migraine Experience” in order, with its length, framing and what happens in it.

    A woman with dark hair and a brown top stands in an office, looking down with a pained expression, as people walk past her in the background.© ExcedrinA young Black woman with dark hair and a magenta top looks off-camera with a neutral expression in a softly lit interior.© ExcedrinTwo women sit on a couch in a spacious, sunlit loft with exposed brick walls and large windows, engaged in conversation.© ExcedrinTwo women sit on a couch, one speaking animatedly while the other listens intently in a brightly lit living room.© ExcedrinTwo women sit on a couch, one speaking animatedly while the other listens intently in a living room.© ExcedrinA man with a beard and glasses, wearing a green shirt and a lanyard, opens his eyes and crosses his arms in a dark office.© Excedrin
    Length: 113 s · Shots: 45 · Average shot: 2.5 s

  3. 03Ad ideas: every spot built on a personal testimony

    Before you present an idea, you need to know who has done it, and how.

    Excedrin “The Migraine Experience” is built on a personal testimony. Search the library by idea to see every spot that uses it.

    National Ovarian Cancer Coalition (NOCC) “SILENT INherITANCE”© National Ovarian Cancer Coalition (NOCC)Australia for UNHCR “The Reluctant Shanty”© Australia for UNHCRMastercard “Touch Card”© Mastercardtruth “This is Quitting”© truth
    National Ovarian Cancer Coalition (NOCC) · Australia for UNHCR · Mastercard · truth

More from Weber Shandwick

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  • Viatris "Make Love Last" (2025) commercial still© ViatrisViatris “Make Love Last” 2025OgilvyClio Awards Grand Prix 2025
  • Biogen "Friedreich and I" (2026) commercial still© BiogenBiogen “Friedreich and I” 2026Dir. Pablo Arreba · VML Health SpainADC Awards Gold 2026
  • Kaiser Permanente "Moving All To One" (2026) commercial still© Kaiser PermanenteKaiser Permanente “Moving All To One” 2026Dir. The Sacred Egg · Droga5shots Awards Gold 2026
  • Healthline "For All I Know" (2026) commercial still© HealthlineHealthline “For All I Know” 2026Dir. Sam SabawiiWebby Awards 2026

Questions

Which agency made Excedrin “The Migraine Experience”?

Weber Shandwick created it for Excedrin (2017).

What awards did Excedrin “The Migraine Experience” win?

1 awards, including Effie US 2017 Gold (Healthcare - OTC).

Sources for the credits and awards

s3.amazonaws.comyoutube.com