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Eno “Cara de Azia” 2022

Eno “Cara de Azia” (2022) is an Eno commercial directed by Carlão Busato y Luigi Parisi for Publicis Leon, produced by Surreal Hotel Arts. It won one award: El Ojo de Iberoamérica 2022 Bronze Film – FL2 – Salud y cuidado personal.

This ad uses the famous "Hide the Pain Harold" meme to illustrate the discomfort of heartburn and how Eno provides quick relief, transforming his pained smile into genuine happiness.

Video: ENO BRASIL on YouTube

Shot by shot

  1. A person's hand holds a smartphone displaying a meme of an older man with a pained smile, with the Eno logo visible in the top left corner.© Eno0:00
  2. An older man with white hair and a beard, wearing a blue shirt, smiles awkwardly at the camera while holding a phone and a mug at a desk with a laptop.© Eno0:01
  3. An older man in gardening overalls smiles while trimming a topiary bust in a sunny garden, holding a pink drink.© Eno0:07
  4. A man with white hair and a blue shirt smiles while getting a tattoo of his own face on his chest in a tattoo parlor.© Eno0:09
  5. An older man with a red beret and a blue scarf smiles awkwardly while holding a half-eaten burger and a paintbrush in an art studio.© Eno0:13
  6. An older man with white hair and beard, wearing a light blue shirt and suspenders, smiles awkwardly while holding a red and white drink in a garden.© Eno0:13
  7. An older man with a white beard and blue shirt holds a pink mug, looking uncomfortable as a hand offers him a small blue packet of Eno.© Eno0:14
  8. A person in a light blue shirt holds a pink mug while pouring white powder from a blue Eno sachet into it, in an interior setting.© Eno0:17
  9. A man in a blue shirt sits in a white mug as Eno powder is poured over him, surrounded by abstract purple and blue shapes.© Eno0:20
  10. A man with white hair and beard, wearing a blue shirt and red shawl, smiles with closed eyes against a mountain backdrop at sunset.© Eno0:21
  11. An older man with a white beard lies face down on a massage table, receiving a massage from another man in a bright, airy spa setting.© Eno0:23
  12. A senior man with a white beard, wearing a blue shirt and brown pants, rides a white carousel horse in the clouds, holding a white mug.© Eno0:25

Stills © Eno. Made by Publicis Leon, Surreal Hotel Arts and Carlão Busato y Luigi Parisi.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Harold's pained smile becomes a metaphor for heartburn, cured by Eno.

Tagline: “Eno. Alívio rápido contra a cara de azia.”

internet meme referencevisual metaphorbefore and after transformationexaggerated scenariospersonification of discomfort

The cut

Length
30 s
Shots
19
Average shot
1.6 s

What creatives use Eno “Cara de Azia” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Eno “Cara de Azia”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    An older man with white hair and a beard, wearing a blue shirt, smiles awkwardly at the camera while holding a phone and a mug at a desk with a laptop.© EnoAn older man in gardening overalls smiles while trimming a topiary bust in a sunny garden, holding a pink drink.© EnoA man with white hair and a blue shirt smiles while getting a tattoo of his own face on his chest in a tattoo parlor.© EnoAn older man with a red beret and a blue scarf smiles awkwardly while holding a half-eaten burger and a paintbrush in an art studio.© Eno
    Frames from Eno “Cara de Azia”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Eno “Cara de Azia” in order, with its length, framing and what happens in it.

    An older man with white hair and a beard, wearing a blue shirt, smiles awkwardly at the camera while holding a phone and a mug at a desk with a laptop.© EnoAn older man in gardening overalls smiles while trimming a topiary bust in a sunny garden, holding a pink drink.© EnoA man with white hair and a blue shirt smiles while getting a tattoo of his own face on his chest in a tattoo parlor.© EnoAn older man with a red beret and a blue scarf smiles awkwardly while holding a half-eaten burger and a paintbrush in an art studio.© EnoAn older man with white hair and beard, wearing a light blue shirt and suspenders, smiles awkwardly while holding a red and white drink in a garden.© EnoAn older man with a white beard and blue shirt holds a pink mug, looking uncomfortable as a hand offers him a small blue packet of Eno.© Eno
    Length: 30 s · Shots: 19 · Average shot: 1.6 s

  3. 03Ad ideas: every spot built on a visual metaphor

    Before you present an idea, you need to know who has done it, and how.

    Eno “Cara de Azia” is built on a visual metaphor. Search the library by idea to see every spot that uses it.

    Fire and Emergency New Zealand “You’re Cooked”© Fire and Emergency New Zealandtruth “Breath of Stress Air”© truthBeats by Dre “You Love Me”© Beats by DreEssity “Viva La Vulva”© Essity
    Fire and Emergency New Zealand · truth · Beats by Dre · Essity

Award-winning home commercials

Questions

Who directed the Eno “Cara de Azia” commercial?

Carlão Busato y Luigi Parisi directed it, produced by Surreal Hotel Arts, for the agency Publicis Leon.

Which agency made Eno “Cara de Azia”?

Publicis Leon created it for Eno (2022).

What awards did Eno “Cara de Azia” win?

1 awards, including El Ojo de Iberoamérica 2022 Bronze Film – FL2 – Salud y cuidado personal.

What is the tagline of Eno “Cara de Azia”?

“Eno. Alívio rápido contra a cara de azia.”

Sources for the credits and awards

elojodeiberoamerica.com