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Elvie “Pumping. Unplugged” 2019

Elvie “Pumping. Unplugged” (2019) is an Elvie commercial directed by Fiona Jane Burgess, produced by Mother. It won one award: Young Director Award 2019 Silver Screen — Online Branded Film.

This ad challenges the stigma of breast pumping by showing diverse women confidently using a discreet, wearable breast pump, celebrating their freedom and power.

Video: Mother on Vimeo

Shot by shot

  1. A woman with long dark hair and a denim jacket looks away from the camera, gesturing with her hand against a teal curtain background.© Elvie0:00
  2. A woman with braided hair in a bun, wearing a white t-shirt and yellow overalls, raises her arms in front of a yellow curtain.© Elvie0:06
  3. Four women in pink outfits dance energetically on hay in front of a red curtain, with two cows visible behind them.© Elvie0:13
  4. Four women in earth-toned outfits dance with their backs to the camera, in a barn with two cows and a golden curtain.© Elvie0:17
  5. A clear plastic tube, possibly for medical use, is shown against a teal curtain, with a white tube appearing to replace it.© Elvie0:23
  6. A woman with long dark hair and a denim outfit dances energetically in front of a teal curtain, moving her arms and body.© Elvie0:28
  7. Four diverse women in casual attire dance energetically in a barn setting with cows and a golden curtain backdrop.© Elvie0:33
  8. A diverse group of women in casual clothes dance energetically in a barn-like setting with hay on the ground and two cows standing behind them.© Elvie0:40
  9. A dark-skinned hand with teal nail polish holds an empty glass milk bottle that magically fills with milk against a teal curtain background.© Elvie0:44
  10. Milk is poured into a glass, overflowing and splashing onto a teal pedestal against a teal curtain.© Elvie0:52
  11. A woman in her 20s, wearing a denim jacket and a black bra, reveals a breast pump and then holds it up to her face, in a studio.© Elvie0:58
  12. A smiling woman with long dark hair and green eyeshadow holds an Elvie breast pump to her chest, standing against a teal curtain.© Elvie1:05

Stills © Elvie. Made by Mother and Fiona Jane Burgess.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Empowering women to pump discreetly, celebrating their bodies and freedom.

Tagline: “Pumping. Unplugged.”

breaking the fourth wallmusical numberempowerment anthembody positivityunexpected settingvisual metaphor

The cut

Length
78 s
Shots
64
Average shot
1.2 s

What creatives use Elvie “Pumping. Unplugged” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Elvie “Pumping. Unplugged”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A woman with long dark hair and a denim jacket looks away from the camera, gesturing with her hand against a teal curtain background.© ElvieA woman with braided hair in a bun, wearing a white t-shirt and yellow overalls, raises her arms in front of a yellow curtain.© ElvieFour women in pink outfits dance energetically on hay in front of a red curtain, with two cows visible behind them.© ElvieFour women in earth-toned outfits dance with their backs to the camera, in a barn with two cows and a golden curtain.© Elvie
    Frames from Elvie “Pumping. Unplugged”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Elvie “Pumping. Unplugged” in order, with its length, framing and what happens in it.

    A woman with long dark hair and a denim jacket looks away from the camera, gesturing with her hand against a teal curtain background.© ElvieA woman with braided hair in a bun, wearing a white t-shirt and yellow overalls, raises her arms in front of a yellow curtain.© ElvieFour women in pink outfits dance energetically on hay in front of a red curtain, with two cows visible behind them.© ElvieFour women in earth-toned outfits dance with their backs to the camera, in a barn with two cows and a golden curtain.© ElvieA clear plastic tube, possibly for medical use, is shown against a teal curtain, with a white tube appearing to replace it.© ElvieA woman with long dark hair and a denim outfit dances energetically in front of a teal curtain, moving her arms and body.© Elvie
    Length: 78 s · Shots: 64 · Average shot: 1.2 s

  3. 03Ad ideas: every spot built on a breaking the fourth wall

    Before you present an idea, you need to know who has done it, and how.

    Elvie “Pumping. Unplugged” is built on a breaking the fourth wall. Search the library by idea to see every spot that uses it.

    DoorDash “DoorDash All the Ads”© DoorDashSkittles “Apologize the Rainbow”© SkittlesCadbury Celebrations “My SRK Ad”© Cadbury CelebrationsSkinny “Friendvertising”© Skinny
    DoorDash · Skittles · Cadbury Celebrations · Skinny

More commercials by Fiona Jane Burgess

  • Gucci Bloom "The Awakening" (2022) commercial still© Gucci BloomGucci Bloom “The Awakening” 2022Dir. Fiona Jane Burgess · Condé Nast Holdings LtdCiclope Bronze 2022
  • Mercedes-Benz "Be One of Many" (2023) commercial still© Mercedes-BenzMercedes-Benz “Be One of Many” 2023Dir. Fiona Jane BurgessAICP Awards Honoree 2023
  • Molson Coors "Fever-Tree - Mix With The Best" (2026) commercial still© Molson CoorsMolson Coors “Fever-Tree - Mix With The Best” 2026Dir. Fiona Jane Burgess · Droga5
  • Fever Tree "Mix With the Best" (2026) commercial still© Fever TreeFever Tree “Mix With the Best” 2026Dir. Fiona Jane Burgess · Droga5
  • Sephora Canada "Pretty Badass" (2026) commercial still© Sephora CanadaSephora Canada “Pretty Badass” 2026Dir. Fiona Jane Burgess · Courage
  • Max Mara "SS24" (2024) commercial still© Max MaraMax Mara “SS24” 2024Dir. Fiona Jane Burgess

Award-winning health & pharma commercials

  • Novartis "Relax Your Tight End" (2026) commercial still© NovartisNovartis “Relax Your Tight End” 2026Dir. Eric Wareheim · FallonClio Awards Grand Prix 2026
  • Psp "Birds Never Forget To Fly" (2025) commercial still© PspPsp “Birds Never Forget To Fly” 2025Dir. Giorgi Okmelashvili · PlaymakersADC Europe Grand Prix 2025
  • Viatris "Make Love Last" (2025) commercial still© ViatrisViatris “Make Love Last” 2025OgilvyClio Awards Grand Prix 2025
  • Biogen "Friedreich and I" (2026) commercial still© BiogenBiogen “Friedreich and I” 2026Dir. Pablo Arreba · VML Health SpainADC Awards Gold 2026
  • Kaiser Permanente "Moving All To One" (2026) commercial still© Kaiser PermanenteKaiser Permanente “Moving All To One” 2026Dir. The Sacred Egg · Droga5shots Awards Gold 2026
  • National Ovarian Cancer Coalition (NOCC) "SILENT INherITANCE" (2026) commercial still© National Ovarian Cancer Coalition (NOCC)National Ovarian Cancer Coalition (NOCC) “SILENT INherITANCE” 2026Digitas HealthClio Awards Gold 2026

Questions

Who directed the Elvie “Pumping. Unplugged” commercial?

Fiona Jane Burgess directed it, produced by Mother.

What awards did Elvie “Pumping. Unplugged” win?

1 awards, including Young Director Award 2019 Silver Screen — Online Branded Film.

What is the tagline of Elvie “Pumping. Unplugged”?

“Pumping. Unplugged.”

Sources for the credits and awards

youngdirectoraward.awardsengine.com