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Dulux “Dulux 'Weathershield” 2017

Dulux “Dulux 'Weathershield” (2017) is a Dulux commercial, produced by Motherland. It won 2 awards, including Kinsale Sharks 2017 Silver Film Craft (A.Irish Film Craft - Tv/Online Or Cinema) - 2.Best Direction.

A family faces threatening weather, but a team of "kung fu painters" with Dulux Weathershield paint protects their home with martial arts-inspired moves and a long-lasting promise.

Video: Dulux UK on YouTube

Shot by shot

  1. A wide shot of a dramatic, dark storm cloud formation with multiple lightning strikes illuminating the sky over a flat, open landscape at dusk.© Dulux0:00
  2. The sun, a bright orange orb, is partially obscured by dark clouds in a wide shot of the sky.© Dulux0:02
  3. Five male silhouettes perform martial arts with paint rollers against a blue sky at dusk.© Dulux0:06
  4. A woman with dark hair smiles at the camera, then a can of Dulux Weather Shield paint is raised in front of her face in a suburban setting.© Dulux0:06
  5. Four male painters in black uniforms and white headbands are on a white rooftop, with one performing a backflip against a clear blue sky.© Dulux0:08
  6. A person's legs and feet are seen from a low angle, walking on a paved path with blurred houses in the background.© Dulux0:09
  7. A young man in a bandana and an older man in a work uniform are painting a white wall outside a house, with the older man guiding the younger man's arm.© Dulux0:10
  8. A young woman in a blue tracksuit kicks a large can of Dulux Weathershield paint in a sunny garden.© Dulux0:13
  9. A male painter in a blue uniform and white headband paints the exterior wall of a light green building with a roller, surrounded by green bushes.© Dulux0:15
  10. A large group of men in dark uniforms and headbands perform synchronized martial arts moves with paint rollers on a sunny suburban street.© Dulux0:18
  11. A woman in a green shirt and blue gloves is painting the exterior wall of a house while doing a split between two walls.© Dulux0:21
  12. An older man in a bandana and work shirt holds up paint brushes like chopsticks, smiling in front of colorful houses under a bright sky.© Dulux0:22

Stills © Dulux. Made by Motherland.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Kung fu painters protect homes from weather with Dulux Weathershield.

Tagline: “Dulux Weathershield. Be your home's hero.”

martial arts parodyheroic transformationexaggerated actionproblem-solutionmusical numberfamily as heroes

The cut

Length
30 s
Shots
19
Average shot
1.6 s

What creatives use Dulux “Dulux 'Weathershield” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Dulux “Dulux 'Weathershield”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A wide shot of a dramatic, dark storm cloud formation with multiple lightning strikes illuminating the sky over a flat, open landscape at dusk.© DuluxThe sun, a bright orange orb, is partially obscured by dark clouds in a wide shot of the sky.© DuluxFive male silhouettes perform martial arts with paint rollers against a blue sky at dusk.© DuluxA woman with dark hair smiles at the camera, then a can of Dulux Weather Shield paint is raised in front of her face in a suburban setting.© Dulux
    Frames from Dulux “Dulux 'Weathershield”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Dulux “Dulux 'Weathershield” in order, with its length, framing and what happens in it.

    A wide shot of a dramatic, dark storm cloud formation with multiple lightning strikes illuminating the sky over a flat, open landscape at dusk.© DuluxThe sun, a bright orange orb, is partially obscured by dark clouds in a wide shot of the sky.© DuluxFive male silhouettes perform martial arts with paint rollers against a blue sky at dusk.© DuluxA woman with dark hair smiles at the camera, then a can of Dulux Weather Shield paint is raised in front of her face in a suburban setting.© DuluxFour male painters in black uniforms and white headbands are on a white rooftop, with one performing a backflip against a clear blue sky.© DuluxA person's legs and feet are seen from a low angle, walking on a paved path with blurred houses in the background.© Dulux
    Length: 30 s · Shots: 19 · Average shot: 1.6 s

  3. 03Ad ideas: every spot built on a heroic transformation

    Before you present an idea, you need to know who has done it, and how.

    Dulux “Dulux 'Weathershield” is built on a heroic transformation. Search the library by idea to see every spot that uses it.

    DirecTV “Pizzeria”© DirecTVInvestec “Chess”© InvestecCall of Duty “There Is a Soldier in All of Us”© Call of DutyKikkoman “Unleash Legendary - Back to School”© Kikkoman
    DirecTV · Investec · Call of Duty · Kikkoman

Award-winning home commercials

Questions

What awards did Dulux “Dulux 'Weathershield” win?

2 awards, including Kinsale Sharks 2017 Silver Film Craft (A.Irish Film Craft - Tv/Online Or Cinema) - 2.Best Direction and Kinsale Sharks 2017 Bronze Film Craft (A.Irish Film Craft - Tv/Online Or Cinema) - 3.Best Cinematography.

What is the tagline of Dulux “Dulux 'Weathershield”?

“Dulux Weathershield. Be your home's hero.”

Sources for the credits and awards

web.archive.orgweb.archive.org