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du “Too Insulting” 2015

du “Too Insulting” (2015) is a du commercial for Leo Burnett, produced by Deja Vu. It won 2 awards, including Dubai Lynx 2015 Gold Film Craft (campaign) and Epica 2015 Bronze Telecommunication & Public Services.

Two astronauts on a desolate planet discuss a dying wish and a complex plan to meet in the future past, only for the scene to be revealed as a terrible movie watched by a bored man.

Video: The du Channel on YouTube

Shot by shot

  1. Two astronauts in space suits are on a rocky, cratered surface, one tending to the other who appears injured or dying.© du0:00
  2. A hand in a grey sleeve holds a troll doll with colorful hair, moving it up and down in a dark, blurry setting.© du0:13
  3. A male astronaut in a white and blue helmet looks down with a serious expression, with a bright pink light and blue lens flare in the background.© du0:15
  4. A male astronaut with a bloody face and a cracked helmet is seen in a medium closeup shot, appearing injured and distressed in a dark, possibly space-like environment.© du0:23
  5. A male astronaut in a white and blue helmet looks around with a serious expression, with a bright light and lens flare in the background.© du0:33
  6. A male astronaut with a bloody, injured face inside a broken helmet floats in space, looking distressed and in pain.© du0:36
  7. A male astronaut in a blue and white helmet looks around with a serious expression in a dark, futuristic setting with lens flares.© du0:42
  8. A man in a futuristic astronaut helmet with a beard looks down, with bright pink and blue light flares reflecting on his visor.© du0:47
  9. A male astronaut with a bloody face and a cracked helmet is seen in a medium closeup shot, looking upwards in distress.© du0:52
  10. Two astronauts in white suits are on the moon, one kneeling over the other who is lying on the ground, with a lunar rover nearby.© du0:55
  11. A male astronaut with a bloody face and a cracked helmet lies injured in a space environment, looking up with a pained expression.© du0:59
  12. An astronaut in a white spacesuit sits on the moon's surface next to a lunar rover, with an American flag planted nearby under a dark, starry sky.© du1:03

Stills © du. Made by Leo Burnett and Deja Vu.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

A dramatic sci-fi movie scene is revealed to be a terrible film.

Tagline: “add life to life”

dying wishsci-fi dramatime travel paradoxplot twistbad moviemeta-commentary

The cut

Length
79 s
Shots
19
Average shot
4.1 s

What creatives use du “Too Insulting” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of du “Too Insulting”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    Two astronauts in space suits are on a rocky, cratered surface, one tending to the other who appears injured or dying.© duA hand in a grey sleeve holds a troll doll with colorful hair, moving it up and down in a dark, blurry setting.© duA male astronaut in a white and blue helmet looks down with a serious expression, with a bright pink light and blue lens flare in the background.© duA male astronaut with a bloody face and a cracked helmet is seen in a medium closeup shot, appearing injured and distressed in a dark, possibly space-like environment.© du
    Frames from du “Too Insulting”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of du “Too Insulting” in order, with its length, framing and what happens in it.

    Two astronauts in space suits are on a rocky, cratered surface, one tending to the other who appears injured or dying.© duA hand in a grey sleeve holds a troll doll with colorful hair, moving it up and down in a dark, blurry setting.© duA male astronaut in a white and blue helmet looks down with a serious expression, with a bright pink light and blue lens flare in the background.© duA male astronaut with a bloody face and a cracked helmet is seen in a medium closeup shot, appearing injured and distressed in a dark, possibly space-like environment.© duA male astronaut in a white and blue helmet looks around with a serious expression, with a bright light and lens flare in the background.© duA male astronaut with a bloody, injured face inside a broken helmet floats in space, looking distressed and in pain.© du
    Length: 79 s · Shots: 19 · Average shot: 4.1 s

  3. 03Ad ideas: every spot built on a time travel paradox

    Before you present an idea, you need to know who has done it, and how.

    du “Too Insulting” is built on a time travel paradox. Search the library by idea to see every spot that uses it.

    Carlsberg-Tetley Brewing Limited “Time Travellers”© Carlsberg-Tetley Brewing LimitedAmazon “Amasongs: Robocats”© AmazonNike “PALACE NIKE AIR MAX 95”© NikeSydney Water “Stop Being A Water Waster”© Sydney Water
    Carlsberg-Tetley Brewing Limited · Amazon · Nike · Sydney Water

More from Leo Burnett

Award-winning telecom commercials

  • KPN "A Piece of Me" (2024) commercial still© KPNKPN “A Piece of Me” 2024Dir. Emma Branderhorst · Dentsu CreativeEffie Awards Grand Prix 2024
  • Skinny "Friendvertising" (2022) commercial still© SkinnySkinny “Friendvertising” 2022Dir. Dave Wood · Colenso BBDOEffie Awards Grand Prix 2022
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • STC "What Are We Allowing" (2019) commercial still© STCSTC “What Are We Allowing” 2019J. Walter ThompsonDubai Lynx Grand Prix 2019
  • BT "It's Good to Talk" (1996) commercial still© BTBT “It's Good to Talk” 1996AMV BBDOIPA Effectiveness Awards Grand Prix 1996
  • Spark New Zealand "It's Better With Spark" (2026) commercial still© Spark New ZealandSpark New Zealand “It's Better With Spark” 2026Dir. Damien Shatford · Colenso BBDOCiclope Gold 2026

Questions

Which agency made du “Too Insulting”?

Leo Burnett created it for du (2015).

What awards did du “Too Insulting” win?

2 awards, including Dubai Lynx 2015 Gold Film Craft (campaign) and Epica 2015 Bronze Telecommunication & Public Services.

What is the tagline of du “Too Insulting”?

“add life to life”

Sources for the credits and awards

winners.epica-awards.comarabianmarketer.ae