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du “Too Informative” 2015

du “Too Informative” (2015) is a du commercial for Leo Burnett, produced by Deja Vu. It won 4 awards, including Cannes Lions 2015 Film Craft Bronze, Dubai Lynx 2015 Gold Film Craft and Epica 2015 Bronze Telecommunication & Public Services.

A man watches a black and white, overly detailed, and boring documentary in an empty cinema, highlighting that some films are too informative to watch alone.

Video: The du Channel on YouTube

Shot by shot

  1. A black and white shot shows a man in a trench coat walking past a government building with cars and people on the street, with text overlay.© du0:00
  2. A black and white shot of a large group of men in suits and military uniforms gathered in a formal meeting room, with some seated at tables and others standing.© du0:05
  3. A black and white shot shows several men in suits sitting at a long table with microphones, appearing to be at a press conference or meeting.© du0:11
  4. A man with glasses and a beard speaks into a microphone at a formal event, with another person blurred in the background.© du0:18
  5. A man in his 40s, wearing glasses and a suit, speaks into a microphone at a formal hearing, with other people blurred in the background.© du0:24
  6. A group of women in a 1940s office are typing on typewriters, focused on their work in a dimly lit room.© du0:27
  7. A black and white shot shows a vintage reel-to-reel tape recorder and a desk lamp in the foreground, with a man writing at a desk in the background.© du0:35
  8. A black and white shot shows several men in suits and one in a military uniform sitting at a long table with microphones, appearing to be at a formal hearing or conference.© du0:42
  9. A black and white shot shows a crowded courtroom or press conference with men in suits and a police officer, as reporters take notes and photographers flash bulbs.© du0:47
  10. A man with glasses and a beard, wearing a suit, adjusts his glasses while speaking in a dimly lit interior setting.© du0:51
  11. A man with glasses and a mustache sits at a table with other men, looking serious in a black and white, low-key setting.© du0:55
  12. A young man with dark hair sits alone in a dark, empty movie theater, looking forward as a projector beam shines from behind him.© du0:57

Stills © du. Made by Leo Burnett and Deja Vu.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Boring documentary highlights the need for a companion for movies.

Tagline: “add life to life”

monochromatic filmoverly detailed dialogueempty cinemacontrast between boring and excitingproduct as solution

The cut

Length
70 s
Shots
31
Average shot
2.3 s

What creatives use du “Too Informative” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of du “Too Informative”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A black and white shot shows a man in a trench coat walking past a government building with cars and people on the street, with text overlay.© duA black and white shot of a large group of men in suits and military uniforms gathered in a formal meeting room, with some seated at tables and others standing.© duA black and white shot shows several men in suits sitting at a long table with microphones, appearing to be at a press conference or meeting.© duA man with glasses and a beard speaks into a microphone at a formal event, with another person blurred in the background.© du
    Frames from du “Too Informative”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of du “Too Informative” in order, with its length, framing and what happens in it.

    A black and white shot shows a man in a trench coat walking past a government building with cars and people on the street, with text overlay.© duA black and white shot of a large group of men in suits and military uniforms gathered in a formal meeting room, with some seated at tables and others standing.© duA black and white shot shows several men in suits sitting at a long table with microphones, appearing to be at a press conference or meeting.© duA man with glasses and a beard speaks into a microphone at a formal event, with another person blurred in the background.© duA man in his 40s, wearing glasses and a suit, speaks into a microphone at a formal hearing, with other people blurred in the background.© duA group of women in a 1940s office are typing on typewriters, focused on their work in a dimly lit room.© du
    Length: 70 s · Shots: 31 · Average shot: 2.3 s

  3. 03Ad ideas: every spot built on a product as solution

    Before you present an idea, you need to know who has done it, and how.

    du “Too Informative” is built on a product as solution. Search the library by idea to see every spot that uses it.

    Burger King “Tiempos aún más confusos”© Burger KingFoster's “Good Call”© Foster'sJeep “Snow Covered”© JeepSquarespace “Unavailable”© Squarespace
    Burger King · Foster's · Jeep · Squarespace

More from Leo Burnett

Award-winning telecom commercials

  • KPN "A Piece of Me" (2024) commercial still© KPNKPN “A Piece of Me” 2024Dir. Emma Branderhorst · Dentsu CreativeEffie Awards Grand Prix 2024
  • Skinny "Friendvertising" (2022) commercial still© SkinnySkinny “Friendvertising” 2022Dir. Dave Wood · Colenso BBDOEffie Awards Grand Prix 2022
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • STC "What Are We Allowing" (2019) commercial still© STCSTC “What Are We Allowing” 2019J. Walter ThompsonDubai Lynx Grand Prix 2019
  • BT "It's Good to Talk" (1996) commercial still© BTBT “It's Good to Talk” 1996AMV BBDOIPA Effectiveness Awards Grand Prix 1996
  • Spark New Zealand "It's Better With Spark" (2026) commercial still© Spark New ZealandSpark New Zealand “It's Better With Spark” 2026Dir. Damien Shatford · Colenso BBDOCiclope Gold 2026

Questions

Which agency made du “Too Informative”?

Leo Burnett created it for du (2015).

What awards did du “Too Informative” win?

4 awards, including Cannes Lions 2015 Film Craft Bronze, Dubai Lynx 2015 Gold Film Craft, Dubai Lynx 2015 Gold Film Craft (campaign) and Epica 2015 Bronze Telecommunication & Public Services.

What is the tagline of du “Too Informative”?

“add life to life”

Sources for the credits and awards

The WorkThe Workwinners.epica-awards.comarabianmarketer.ae