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du “Too Complicated” 2014

du “Too Complicated” (2014) is a du commercial for Leo Burnett. It won 4 awards, including Cannes Lions 2014 Film Gold and LIA 2014 Gold — TV/Cinema/Online Film / Campaign.

A group of friends discusses complex philosophical questions, highlighting how some things are too complicated to understand alone, leading to a movie ticket offer.

Video: The du Channel on YouTube

Shot by shot

  1. A man with curly hair and glasses sits with his hands clasped, looking up and to the side in a dimly lit room.© du0:00
  2. A man with curly hair and glasses sits with his hands clasped, looking up and to the side in a dimly lit room.© du0:01
  3. A man with a beard and a sweater vest looks down and then closes his eyes in frustration in an interior setting.© du0:06
  4. A woman with short dark hair, wearing a black blazer and houndstooth top, looks down at her hand in a dimly lit room.© du0:10
  5. A woman with short dark hair and a houndstooth top talks to someone off-screen in a dimly lit room with a lamp.© du0:12
  6. A woman with dark hair and a black blazer looks to the right, with a lamp and neon sign in the background.© du0:13
  7. A man with curly hair and glasses sits with his hands clasped, looking pensive in a room with warm and cool lighting.© du0:23
  8. A man with curly hair and glasses sits with his hands clasped, looking pensive in a dimly lit room with a lamp beside him.© du0:24
  9. A man with a beard and a patterned vest looks down and then up with a concerned expression in an interior setting.© du0:27
  10. A man with curly hair and glasses, wearing a cardigan, gestures with his hands while talking in a dimly lit room.© du0:28
  11. A woman with short dark hair and red lipstick looks intently to the right, with a lamp and red light in the background.© du0:29
  12. A woman with short dark hair and red lipstick looks intently at something off-screen in a dimly lit room with a lamp.© du0:30

Stills © du. Made by Leo Burnett.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Complex philosophical discussion leads to a simple movie ticket offer.

Tagline: “It's not Tuesday. It's du Tuesday. add life to life”

philosophical debatefriends discussing lifemovie nightproblem-solutionwordplaycontrast

The cut

Length
60 s
Shots
20
Average shot
3.0 s

What creatives use du “Too Complicated” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of du “Too Complicated”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man with curly hair and glasses sits with his hands clasped, looking up and to the side in a dimly lit room.© duA man with curly hair and glasses sits with his hands clasped, looking up and to the side in a dimly lit room.© duA man with a beard and a sweater vest looks down and then closes his eyes in frustration in an interior setting.© duA woman with short dark hair, wearing a black blazer and houndstooth top, looks down at her hand in a dimly lit room.© du
    Frames from du “Too Complicated”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of du “Too Complicated” in order, with its length, framing and what happens in it.

    A man with curly hair and glasses sits with his hands clasped, looking up and to the side in a dimly lit room.© duA man with curly hair and glasses sits with his hands clasped, looking up and to the side in a dimly lit room.© duA man with a beard and a sweater vest looks down and then closes his eyes in frustration in an interior setting.© duA woman with short dark hair, wearing a black blazer and houndstooth top, looks down at her hand in a dimly lit room.© duA woman with short dark hair and a houndstooth top talks to someone off-screen in a dimly lit room with a lamp.© duA woman with dark hair and a black blazer looks to the right, with a lamp and neon sign in the background.© du
    Length: 60 s · Shots: 20 · Average shot: 3.0 s

  3. 03Ad ideas: every spot built on a movie night

    Before you present an idea, you need to know who has done it, and how.

    du “Too Complicated” is built on a movie night. Search the library by idea to see every spot that uses it.

    Sky “Cinema - Mother & Daughter”© SkyGoogle “Time to Cry”© GoogleGiordano’s “Pizza - Movie Night”© Giordano’sTool “Windows 11: Entertainment”© Tool
    Sky · Google · Giordano’s · Tool

More from Leo Burnett

Award-winning telecom commercials

  • KPN "A Piece of Me" (2024) commercial still© KPNKPN “A Piece of Me” 2024Dir. Emma Branderhorst · Dentsu CreativeEffie Awards Grand Prix 2024
  • Skinny "Friendvertising" (2022) commercial still© SkinnySkinny “Friendvertising” 2022Dir. Dave Wood · Colenso BBDOEffie Awards Grand Prix 2022
  • Hutchison Three "Three 5G: The Future" (2020) commercial still© Hutchison ThreeHutchison Three “Three 5G: The Future” 2020Dir. Ian Pons Jewell · Wieden+KennedyCiclope Grand Prix 2020
  • STC "What Are We Allowing" (2019) commercial still© STCSTC “What Are We Allowing” 2019J. Walter ThompsonDubai Lynx Grand Prix 2019
  • BT "It's Good to Talk" (1996) commercial still© BTBT “It's Good to Talk” 1996AMV BBDOIPA Effectiveness Awards Grand Prix 1996
  • Spark New Zealand "It's Better With Spark" (2026) commercial still© Spark New ZealandSpark New Zealand “It's Better With Spark” 2026Dir. Damien Shatford · Colenso BBDOCiclope Gold 2026

Questions

Which agency made du “Too Complicated”?

Leo Burnett created it for du (2014).

What awards did du “Too Complicated” win?

4 awards, including Cannes Lions 2014 Film Gold, Cannes Lions 2014 Film Gold (Commercial Public Services), LIA 2014 Gold — TV/Cinema/Online Film / Campaign and LIA 2014 Gold — TV/Cinema/Online Film / Copywriting.

What is the tagline of du “Too Complicated”?

“It's not Tuesday. It's du Tuesday. add life to life”

Sources for the credits and awards

The WorkThe Workweb.archive.org