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Drug Aware “Relationships” 2016

Drug Aware “Relationships” (2016) is a Drug Aware commercial directed by Craig Buchanan for THE BRAND AGENCY. It won 2 awards, including LIA 2016 Gold — Production & Post-Production / New Director.

This ad shows the devastating impact of meth addiction on individuals and their families, highlighting the loss of control and strained relationships.

Video: Drug Aware Program on YouTube

Shot by shot

  1. A disheveled man with long dark hair and a beard looks up with a pained expression, possibly in a hospital room.© Drug Aware0:00
  2. Two female nurses in blue scrubs help a disheveled male patient with long hair walk down a hospital hallway.© Drug Aware0:01
  3. A person with dark hair and a grey t-shirt presses their hand against an ornate metal gate, looking into a brightly lit interior at night.© Drug Aware0:03
  4. A blurry shot of a small child with pigtails, held by an adult, looking towards the camera in an interior setting.© Drug Aware0:05
  5. A distressed older man with a beard looks down, while an older woman stands blurred in the background of a hallway.© Drug Aware0:07
  6. A man with long dark hair and a beard grimaces in pain or discomfort, seen over the shoulder of another person in an interior setting.© Drug Aware0:09
  7. A young man with long dark hair, wearing a t-shirt and jeans, struggles to close a screen door in a home entryway.© Drug Aware0:12
  8. A distressed young woman in a grey tank top screams at an older man, while another man in a brown shirt covers his ears in the background, outdoors.© Drug Aware0:13
  9. A distressed woman with short blonde hair, wearing a beige shirt, runs while clutching a pink blanket, looking over her shoulder in an outdoor setting.© Drug Aware0:16
  10. A man in a brown shirt and cargo shorts is physically restraining a woman in a grey dress on a dirt and paved backyard.© Drug Aware0:17
  11. A pregnant woman in a dark blue dress lies down, gently caressing her baby bump with both hands.© Drug Aware0:19
  12. A man with long dark hair and a beard smiles while holding a small object, as a woman laughs in the background at an outdoor gathering.© Drug Aware0:21

Stills © Drug Aware. Made by THE BRAND AGENCY and Craig Buchanan.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Show the destructive cycle of meth addiction through fragmented, intense family moments.

Tagline: “Meth can take control.”

addiction's tollfamily dramaflashbacks/flashforwardsdesperationloss of control

The cut

Length
30 s
Shots
25
Average shot
1.2 s

What creatives use Drug Aware “Relationships” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Drug Aware “Relationships”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A disheveled man with long dark hair and a beard looks up with a pained expression, possibly in a hospital room.© Drug AwareTwo female nurses in blue scrubs help a disheveled male patient with long hair walk down a hospital hallway.© Drug AwareA person with dark hair and a grey t-shirt presses their hand against an ornate metal gate, looking into a brightly lit interior at night.© Drug AwareA blurry shot of a small child with pigtails, held by an adult, looking towards the camera in an interior setting.© Drug Aware
    Frames from Drug Aware “Relationships”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Drug Aware “Relationships” in order, with its length, framing and what happens in it.

    A disheveled man with long dark hair and a beard looks up with a pained expression, possibly in a hospital room.© Drug AwareTwo female nurses in blue scrubs help a disheveled male patient with long hair walk down a hospital hallway.© Drug AwareA person with dark hair and a grey t-shirt presses their hand against an ornate metal gate, looking into a brightly lit interior at night.© Drug AwareA blurry shot of a small child with pigtails, held by an adult, looking towards the camera in an interior setting.© Drug AwareA distressed older man with a beard looks down, while an older woman stands blurred in the background of a hallway.© Drug AwareA man with long dark hair and a beard grimaces in pain or discomfort, seen over the shoulder of another person in an interior setting.© Drug Aware
    Length: 30 s · Shots: 25 · Average shot: 1.2 s

  3. 03Ad ideas: every spot built on a family drama

    Before you present an idea, you need to know who has done it, and how.

    Drug Aware “Relationships” is built on a family drama. Search the library by idea to see every spot that uses it.

    German Road Safety Council “No Answer”© German Road Safety CouncilCar One “Inheritance”© Car OneHarvey Nichols “Britalia”© Harvey NicholsMinistry of Community Development “Father & Son”© Ministry of Community Development
    German Road Safety Council · Car One · Harvey Nichols · Ministry of Community Development

More from THE BRAND AGENCY

  • St John Ambulance WA "Break the Barrier" (2015) commercial still© St John Ambulance WASt John Ambulance WA “Break the Barrier” 2015Dir. Grant Sputore · THE BRAND AGENCYD&AD Graphite Pencil 2015
  • Department of Transport "Building for Tomorrow" (2025) commercial still© Department of TransportDepartment of Transport “Building for Tomorrow” 2025Dir. Matsu · THE BRAND AGENCY
  • Bunnings "Bring Home A Little Magic" (2024) commercial still© BunningsBunnings “Bring Home A Little Magic” 2024Dir. Andrew Seaton · THE BRAND AGENCY

Award-winning public service & ngo commercials

Questions

Who directed the Drug Aware “Relationships” commercial?

Craig Buchanan directed it, for the agency THE BRAND AGENCY.

Which agency made Drug Aware “Relationships”?

THE BRAND AGENCY created it for Drug Aware (2016).

What awards did Drug Aware “Relationships” win?

2 awards, including LIA 2016 Gold — Production & Post-Production / New Director and LIA 2016 Bronze — Production & Post-Production / Direction.

What is the tagline of Drug Aware “Relationships”?

“Meth can take control.”

Sources for the credits and awards

liaawards.com