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Dr.Giorgini “Nowadays” 2019

Dr.Giorgini “Nowadays” (2019) is a Dr.Giorgini commercial directed by Igor Borghi. It won one award: Epica 2019 Silver Prescription and OTC Products.

A young woman's terrifying escape through a dark forest from an unseen threat culminates in a peaceful evening at home, highlighting the contrast between fear and relaxation.

Video: Igor Borghi on Vimeo

Shot by shot

  1. A person's feet are seen resting by a campfire on a lakeshore, with a canoe and mountains in the background, then the camera pans to a tent.© Dr.Giorgini0:00
  2. A person's feet are propped up by a campfire, with a canoe on a misty lake and mountains in the background at dusk.© Dr.Giorgini0:08
  3. A flock of birds flies over a dark forest at dusk, with a clear sky visible above the trees.© Dr.Giorgini0:16
  4. A young woman in a red plaid shirt and denim shorts runs frantically through a dark, dense forest, screaming in terror.© Dr.Giorgini0:18
  5. A person's hand reaches out to touch a tree trunk as they run through a sun-dappled forest, with light rays shining through the trees.© Dr.Giorgini0:33
  6. A wide shot from inside a vehicle shows a lake surrounded by green hills and trees, with a dark, blurry foreground, as the vehicle moves quickly.© Dr.Giorgini1:20

Stills © Dr.Giorgini. Made by Igor Borghi.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

Horror movie trailer turns into a relaxing evening at home.

Tagline: “100% NATURAL REMEDIES SINCE 1977”

jump scareforest chaseunseen monsterabandoned cabindream sequencecontrast advertising

The cut

Length
115 s
Shots
12
Average shot
9.6 s

What creatives use Dr.Giorgini “Nowadays” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Dr.Giorgini “Nowadays”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A person's feet are seen resting by a campfire on a lakeshore, with a canoe and mountains in the background, then the camera pans to a tent.© Dr.GiorginiA person's feet are propped up by a campfire, with a canoe on a misty lake and mountains in the background at dusk.© Dr.GiorginiA flock of birds flies over a dark forest at dusk, with a clear sky visible above the trees.© Dr.GiorginiA young woman in a red plaid shirt and denim shorts runs frantically through a dark, dense forest, screaming in terror.© Dr.Giorgini
    Frames from Dr.Giorgini “Nowadays”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Dr.Giorgini “Nowadays” in order, with its length, framing and what happens in it.

    A person's feet are seen resting by a campfire on a lakeshore, with a canoe and mountains in the background, then the camera pans to a tent.© Dr.GiorginiA person's feet are propped up by a campfire, with a canoe on a misty lake and mountains in the background at dusk.© Dr.GiorginiA flock of birds flies over a dark forest at dusk, with a clear sky visible above the trees.© Dr.GiorginiA young woman in a red plaid shirt and denim shorts runs frantically through a dark, dense forest, screaming in terror.© Dr.GiorginiA person's hand reaches out to touch a tree trunk as they run through a sun-dappled forest, with light rays shining through the trees.© Dr.GiorginiA wide shot from inside a vehicle shows a lake surrounded by green hills and trees, with a dark, blurry foreground, as the vehicle moves quickly.© Dr.Giorgini
    Length: 115 s · Shots: 12 · Average shot: 9.6 s

  3. 03Ad ideas: every spot built on a jump scare

    Before you present an idea, you need to know who has done it, and how.

    Dr.Giorgini “Nowadays” is built on a jump scare. Search the library by idea to see every spot that uses it.

    L'Equipe “Mother”© L'EquipeOlympus “Red-Eyed Baby”© OlympusWeRoad “The Holiday Reaper”© WeRoadVolkswagen Side Assist “Bathroom”© Volkswagen Side Assist
    L'Equipe · Olympus · WeRoad · Volkswagen Side Assist

More commercials by Igor Borghi

  • Dr. Giorgini "Because you never know" (2017) commercial still© Dr. GiorginiDr. Giorgini “Because you never know” 2017Dir. Igor Borghi · DLVBBDOEpica Silver 2017
  • Emergency "IRRESPONSIBLE" (2026) commercial still© EmergencyEmergency “IRRESPONSIBLE” 2026Dir. Igor Borghi · Ogilvy
  • TIM "Dance" (2018) commercial still© TIMTIM “Dance” 2018Dir. Igor Borghi · TIM
  • Elica "Upside Down" (2018) commercial still© ElicaElica “Upside Down” 2018Dir. Igor Borghi · VML
  • Artsana "CHICCO - Baby Boom" (2018) commercial still© ArtsanaArtsana “CHICCO - Baby Boom” 2018Dir. Igor Borghi · Pink Lab

Award-winning health & pharma commercials

  • Novartis "Relax Your Tight End" (2026) commercial still© NovartisNovartis “Relax Your Tight End” 2026Dir. Eric Wareheim · FallonClio Awards Grand Prix 2026
  • Psp "Birds Never Forget To Fly" (2025) commercial still© PspPsp “Birds Never Forget To Fly” 2025Dir. Giorgi Okmelashvili · PlaymakersADC Europe Grand Prix 2025
  • Viatris "Make Love Last" (2025) commercial still© ViatrisViatris “Make Love Last” 2025OgilvyClio Awards Grand Prix 2025
  • Biogen "Friedreich and I" (2026) commercial still© BiogenBiogen “Friedreich and I” 2026Dir. Pablo Arreba · VML Health SpainADC Awards Gold 2026
  • Kaiser Permanente "Moving All To One" (2026) commercial still© Kaiser PermanenteKaiser Permanente “Moving All To One” 2026Dir. The Sacred Egg · Droga5shots Awards Gold 2026
  • National Ovarian Cancer Coalition (NOCC) "SILENT INherITANCE" (2026) commercial still© National Ovarian Cancer Coalition (NOCC)National Ovarian Cancer Coalition (NOCC) “SILENT INherITANCE” 2026Digitas HealthClio Awards Gold 2026

Questions

Who directed the Dr.Giorgini “Nowadays” commercial?

Igor Borghi directed it.

What awards did Dr.Giorgini “Nowadays” win?

1 awards, including Epica 2019 Silver Prescription and OTC Products.

What is the tagline of Dr.Giorgini “Nowadays”?

“100% NATURAL REMEDIES SINCE 1977”

Sources for the credits and awards

winners.epica-awards.com