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Down “Tan como tú” 2025

Down “Tan como tú” (2025) is a Down commercial directed by Andrés Salmoyraghi for Contrapunto BBDO, produced by Pueblo Films. It won one award: El Ojo de Iberoamérica 2025 Gold Film.

This ad highlights the shared human experiences between people with Down syndrome and others, emphasizing their commonalities in everyday situations.

Video: DOWN ESPAÑA on YouTube

Shot by shot

  1. A man with Down syndrome stands in the middle of a crosswalk, eating a chocolate donut and holding a green shopping bag, as people and cars pass by on a city street.© Down0:00
  2. A man with Down syndrome, wearing glasses and a beige jacket, stands on a city street, holding a half-eaten cookie and a green bag.© Down0:18
  3. A young woman with brown hair and a brown coat looks down at her phone, sitting in a bus stop at night, with yellow text overlayed.© Down0:32
  4. A young man in a red sweater and white collared shirt stands in front of an elevator, looking up and to the right, in a modern building lobby.© Down0:41
  5. A young man with Down syndrome stands in a modern building, looking up and to the right, as text overlays the scene.© Down0:53
  6. A close-up shot of a metallic surface with reflections, featuring the "DOWN España" logo and website address on the left side.© Down1:00
  7. A young female with Down syndrome, wearing a seatbelt and an orange shirt, looks out the window of a moving car, with a blurred person in the foreground.© Down1:02
  8. A young woman with long dark hair and a bandage on her arm sits in the back seat of a car, looking out the window with a thoughtful expression.© Down1:13
  9. A young woman with long dark hair, wearing a red and blue top, sits in the back seat of a car, looking out the window with a thoughtful expression.© Down1:20
  10. Down “Tan como tú”, shot 17© Down1:23
  11. A man with Down syndrome, wearing glasses and a jacket, looks up with a slightly pouting expression in a store.© Down1:41

Stills © Down. Made by Contrapunto BBDO, Pueblo Films and Andrés Salmoyraghi.

Every shot, full-quality frames and clips, and search across every commercial. Free account.

The idea

People with Down syndrome are just like you, with relatable quirks.

Tagline: “21 de marzo, día mundial de todas esas personas que son tan como tú.”

slice of life vignettesrelatable everyday struggleshumorous observationsinclusive representationparallel narrativesunexpected twist

The cut

Length
103 s
Shots
17
Average shot
6.1 s

What creatives use Down “Tan como tú” for

  1. 01Reference frames for your treatment

    Pitching something with the feel of Down “Tan como tú”? A screenshot from a video player won't hold up in a deck.

    Download any frame of this spot at full quality, with its credits, or search every spot for the same look.

    A man with Down syndrome stands in the middle of a crosswalk, eating a chocolate donut and holding a green shopping bag, as people and cars pass by on a city street.© DownA man with Down syndrome, wearing glasses and a beige jacket, stands on a city street, holding a half-eaten cookie and a green bag.© DownA young woman with brown hair and a brown coat looks down at her phone, sitting in a bus stop at night, with yellow text overlayed.© DownA young man in a red sweater and white collared shirt stands in front of an elevator, looking up and to the right, in a modern building lobby.© Down
    Frames from Down “Tan como tú”

  2. 02Shot list example: how it was cut

    You need the structure of a great spot, shot by shot, for your storyboard.

    Every shot of Down “Tan como tú” in order, with its length, framing and what happens in it.

    A man with Down syndrome stands in the middle of a crosswalk, eating a chocolate donut and holding a green shopping bag, as people and cars pass by on a city street.© DownA man with Down syndrome, wearing glasses and a beige jacket, stands on a city street, holding a half-eaten cookie and a green bag.© DownA young woman with brown hair and a brown coat looks down at her phone, sitting in a bus stop at night, with yellow text overlayed.© DownA young man in a red sweater and white collared shirt stands in front of an elevator, looking up and to the right, in a modern building lobby.© DownA young man with Down syndrome stands in a modern building, looking up and to the right, as text overlays the scene.© DownA young female with Down syndrome, wearing a seatbelt and an orange shirt, looks out the window of a moving car, with a blurred person in the foreground.© Down
    Length: 103 s · Shots: 17 · Average shot: 6.1 s

  3. 03Ad ideas: every spot built on a slice of life vignettes

    Before you present an idea, you need to know who has done it, and how.

    Down “Tan como tú” is built on a slice of life vignettes. Search the library by idea to see every spot that uses it.

    Burger King “Tiempos aún más confusos”© Burger KingBT “It's Good to Talk”© BTBodyform “Never Just a Period”© BodyformToyota “In the Middle”© Toyota
    Burger King · BT · Bodyform · Toyota

More commercials by Andrés Salmoyraghi

  • Magistral "Hospital" (2014) commercial still© MagistralMagistral “Hospital” 2014Dir. Andrés Salmoyraghi · Grey ArgentinaEl Ojo de Iberoamérica Gold 2014
  • Globant de "Seek Reinvention" (2022) commercial still© Globant deGlobant de “Seek Reinvention” 2022Dir. Andrés Salmoyraghi · GUT ArgentinaEl Ojo de Iberoamérica Bronze 2022
  • La Plata "Gran Danés" (2016) commercial still© La PlataLa Plata “Gran Danés” 2016Dir. Andrés Salmoyraghi · Grey ArgentinaEl Ojo de Iberoamérica Bronze 2016
  • Fibertel "Novio" (2014) commercial still© FibertelFibertel “Novio” 2014Dir. Andrés Salmoyraghi · DonEl Ojo de Iberoamérica Bronze 2014

More from Contrapunto BBDO

  • Loterías Y Apuestas Del Estado "Estamos rodeados" (2018) commercial still© Loterías Y Apuestas Del EstadoLoterías Y Apuestas Del Estado “Estamos rodeados” 2018Dir. Rafa Lopez Saubidet · Contrapunto BBDOEl Ojo de Iberoamérica Bronze 2018
  • Lotería Nacional "Regalos descompensados" (2017) commercial still© Lotería NacionalLotería Nacional “Regalos descompensados” 2017Dir. Rafa Lopez Saubidet · Contrapunto BBDOEl Ojo de Iberoamérica Bronze 2017

Award-winning public service & ngo commercials

Questions

Who directed the Down “Tan como tú” commercial?

Andrés Salmoyraghi directed it, produced by Pueblo Films, for the agency Contrapunto BBDO.

Which agency made Down “Tan como tú”?

Contrapunto BBDO created it for Down (2025).

What awards did Down “Tan como tú” win?

1 awards, including El Ojo de Iberoamérica 2025 Gold Film.

What is the tagline of Down “Tan como tú”?

“21 de marzo, día mundial de todas esas personas que son tan como tú.”

Sources for the credits and awards

elojodeiberoamerica.com